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Lawrence Mcbride is a Associate Director at Mindshare at Beauty Co-Lab. He possess expertise in marketing communications, consumer insights, brainstorming and ideation, deck compilation/powerpoint, call reports and 22 more skills. He is proficient in Mandarin. Colleagues describe him as "I had the pleasure of working with Lawrence during a 10-week on-site internship program at Path Interactive. Lawrence was exposed to 10 separate training sessions for a complete overview of SEM (including SEO, social and PPC), and worked directly with me and my team to execute a variety of SEO and social responsibilities. During our time together Lawrence demonstrated many positive qualities: he was committed, passionate about search, inquisitive, and a team player, to name a few. Overall, he effectively used his prior skill set with his new understanding of search to produce quality work that drove results for my clients. I am confident that Lawrence will be an asset for any company he works with during his career." and "Because of Lawrence's contribution on competitive & industry research, as well as ideation on digital trends, we were able to secure next stage of client work dealing with their loyalty management. It was great pleasure working with such a curious, resourceful, and sharp guy like Lawrence, as he complemented our team very well."
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Seo Associate DirectorBeauty Co-Lab Jul 2024 - PresentNew York, New York, Us -
Seo Associate DirectorMindshare Nov 2019 - Jul 2024London, England, Gb• Unilever• BlackRock• John Deere• Yankee Candle• Newell Brands• Pandora Jewelry• Led Nutrition and Ice Cream SEO team for Unilever: Hellmann’s, Knorr, Breyer’s, Talenti, Magnum, Klondike, Good Humor, Popsicle – including quarterly reports, monthly technical audits, content gap analyses, competitor gap analyses, holistic search SEM/SEO efficiency optimization• Oversaw client communications and presented SEO strategy to Unilever senior management• Advised and audited 4 successful brand site migrations (Hellmann’s, Knorr, Talenti, Good Humor) allowing for campaign continuity with a low level of negative impact on organic search visibility.• Led 36% organic traffic growth for Knorr in 2023 vs 2022• Identified a targeted review bombing attack on Hellmann's Real Mayonnaise, resulting in immediate and direct action by BazaarVoice in removing targeted review attacks.• Wrote and pitched SEO scopes and SOWs -
Seo ManagerMindshare Mar 2017 - Oct 2019London, England, Gb• Volvo Cars USA• Dyson Ltd• USMC - United States Marine Corps• Forevermark Diamond Jewelry• Developed and presented search insights, keyword strategy, authority strategy, social listening reports and more to inform client strategy presented in-person to client digital directors• Analyzed website traffic trends, drew analytical insights, and provided monthly/quarterly/bi-annual reports.
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Seo StrategistDirect Agents Jan 2016 - Mar 2017New York, New York, Us• Create and implement comprehensive client SEO strategy across multiple accounts.• Train, manage, and task members of the SEO team.• Initiate, develop, and deliver cross-team SEO training seminars. -
Seo AnalystDirect Agents Sep 2015 - Dec 2015New York, New York, Us• Doubled the size of the largest SEO account to an unprecedented size.• Train, manage, and task interns of the SEO team, leading to multiple full-time hires.
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Seo AssociateDirect Agents Apr 2015 - Aug 2015New York, New York, Us• Observe website traffic trends, draw analytical insights, provide weekly reports, and recommend next steps.• Conduct initial site audits to develop client web strategy.• Assess technical performance and identify conversion rate optimization opportunities.• Perform extensive keyword research to target users at all points during the buyers journey.• Optimize content to increase organic search visibility.• Provide competitive analysis for keyword rankings and content gaps.• Support account managers on client calls.
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Seo & Social Media InternPath Interactive Jan 2015 - Mar 2015Bolingbrook, Il, Us• Use Google Analytics to analyze website data and provide monthly reports• Use ScreamingFrog SEO to assess and improve website technical performance for organic search• Plan monthly content calendars for client blogs• Create, implement, and manage monthly social media content calendars using WordPress & SproutSocial• Keyword research• Content optimization -
Marketing InternSmart Coos Sep 2014 - Dec 2014Brooklyn, New York, Us• Created landing pages for A/B testing• Data analytics using HubSpot platform• Project coordination including liaising with CEO and Co-Founder -
Strategy InternBlast Radius Jun 2011 - Jan 2013Vancouver, Bc, Us• Managed final proposal deck for ultimately successful pitch to Chipotle.• Conducted primary research to extract consumer insights and inform brand positioning, including survey development, reporting, and results analysis.• Brainstormed and refined Chipotle’s brand positioning, communication strategy and execution implemented through social media.• Desk Research• Call Reports -
Hr InternBacardi Jan 2010 - Feb 2010Pembroke, Bm•Assessed employee online on-boarding program•Sales visits in New York area
Lawrence Mcbride Skills
Lawrence Mcbride Education Details
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Boston UniversityInternational Relations -
General AssemblyDigital Marketing
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Greens Farms AcademyHigh School
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Ct State NorwalkMandarin 101
Frequently Asked Questions about Lawrence Mcbride
What company does Lawrence Mcbride work for?
Lawrence Mcbride works for Beauty Co-Lab
What is Lawrence Mcbride's role at the current company?
Lawrence Mcbride's current role is Associate Director at Mindshare.
What is Lawrence Mcbride's email address?
Lawrence Mcbride's email address is la****@****nts.com
What is Lawrence Mcbride's direct phone number?
Lawrence Mcbride's direct phone number is +121292*****
What schools did Lawrence Mcbride attend?
Lawrence Mcbride attended Boston University, General Assembly, Greens Farms Academy, Ct State Norwalk.
What skills is Lawrence Mcbride known for?
Lawrence Mcbride has skills like Marketing Communications, Consumer Insights, Brainstorming And Ideation, Deck Compilation/powerpoint, Call Reports, Cold Calling, Desk Research, Secondary Research, Mobile Marketing, Advertising, Proposal Writing, Customer Insight.
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