Mark Mclaren Email and Phone Number
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Mark Mclaren personal email
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Performance marketer with over fifteen years of experience strategizing and executing B2C and B2B digital marketing campaigns. Consistently boost engagement and conversions. Build communities around shared values, fostering partnerships with subject matter experts and high-visibility content creators.I work with teams to build brand awareness and exceed sales goals. In my latest role, I wrote and managed a $400K/year marketing budget, and managed conversion of a legacy B2C ecomm platform to Shopify that produced an overall lift in conversion rate of 23%. Data analysis informs every business decision I make, and I'm skilled at presenting to stakeholders in ways that drive meaningful discussion. My expert SEO work at specialty clothing brand Insect Shield grew organic search revenue 30%+ YOY. Inbound traffic from SEO now dominates Amazon in search listings, something few consumer brands are able to accomplish. Highly successful Email and SMS marketing campaigns at Insect Shield generate consistent return traffic and purchases. My strategic content marketing efforts produced a series of video interviews with experts and influencers for the Insect Shield blog and YouTube channel to gain followers, bring in new affiliates, and generate inbound links to the website. The app-driven affiliate program brought in $41K in revenue on $3.7K commissions.
Mcbuzz Communications Llc
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- mcbuzz.com
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Mcbuzz Communications LlcCalifornia, United States
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Digital Marketing ConsultantMcbuzz Communications Llc Nov 2022 - PresentSeattle, Wa, Us• Digital Marketing Strategy• P&L Management and Pricing Strategy• Conversion Rate Optimization • B2C and B2B clients: Transportation, Ecommerce, Community-building Websites, Social Media• Analytics Implementation, Reporting, Dashboards, and Presentations• Custom Google Analytics 4 Reports
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Ecommerce Marketing ManagerInsect Shield, Llc Mar 2020 - Oct 2022Greensboro, Nc, Us• Omnichannel Campaign Strategy and Growth• Driving Online B2C Sales and ROI• Building Brand Authority, Recognition and Loyalty• Managed conversion of legacy B2C website to Shopify, increasing conversion rate avg. 23%• Growing Revenue and Engagement through Paid Ads, Organic Search, Email, SMS, Social Media, Blog and Affiliates• Highly Skilled at Web Analytics• Organic Search Revenue Up 82% YOY in 2021• Paid Search Revenue Up 45% YOY in 2021 -
Digital Marketing ManagerWinebid Dec 2018 - Feb 2020Napa, Ca, Us• Delighting Customers with State-of-the-Art Online Auctions• Digital Marketing Vision and Strategy• Emphasis on P&L, Business Goals, Measurable Outcomes• Project Management• UX and CRO• SEO, SEM, Display, Content Strategy, Google Shopping, Paid Social, Email and Push Notifications -
Search Engine Optimization ConsultantCreative Media Alliance Sep 2018 - Nov 2018Seattle, Wa, Us• Full-time contract position via The Creative Group• Documented baseline metrics and KPI’s with SEMrush, MOZ, Google Analytics, Search Console, Screaming Frog, page speed and mobile UX tools• Applied fundamental SEO methodologies including keyword research, content and competitive analysis, technical SEO, backlink analysis, page speed and mobile UX tools• Wrote recommendations and prioritized plans of action for marketers, content strategists, designers, and developers• Created presentation decks detailing findings for stakeholders • Oversaw implementation, and documented results to facilitate further optimization -
Paid Social Media Campaign ManagerCopacino + Fujikado May 2018 - Aug 2018Seattle, Washington, Us• Full-time contract position via Aquent• Clients included Seattle MOHAI, Seattle Children’s Hospital, and Chateau Ste. Michelle Winery• Built and managed paid social campaigns in Facebook, Twitter, Instagram, LinkedIn• Worked with account managers, project managers, creative producers, vendors, and developers to execute social marketing programs• Optimized ongoing campaigns to increase reach, engagement, and conversions• Provided analysis and reporting to stakeholders -
Digital Marketing Consultant And Project ManagerMcbuzz Communications Llc Aug 2015 - Apr 2018Seattle, Wa, Us• End-to-end search engine optimization and analytics for B2B lead gen websites• Conducted comprehensive SEO/SEM/Content audits and ongoing programs to lift search rankings and produce increases in traffic, leads, and sales, averaging 30% or more• Strategy, planning, implementation and analysis of ongoing Google Ads campaigns with budgets of over $6K per month• Worked with marketing and creative teams, social media teams, and web developers to build, maintain and analyze Search Marketing programs
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Senior Search & Analytics StrategistAnalytics Pros Feb 2014 - Jul 2015Denver, Co, UsAnalytics Pros is a Google Analytics Certified Partner and one of the fastest growing analytics consultancies in the United States and Canada. • Planned and executed online marketing initiatives, leveraging Google Analytics to measure, report and build on success. • Conducted multi-channel search optimization, analytics audits and implementation consulting for SaaS startups, Real Estate, Heath Care, and High Tech verticals, B2B and B2C. -
Online Marketing ConsultantMcbuzz Communications Llc May 2005 - Jan 2014Seattle, Wa, Us• Audited B2B and B2C clients’ websites and social media to identify content optimization opportunities, and offered consulting on strategy and implementation• Produced dozens of comprehensive SEO audits and recommendation reports, working with stakeholders to double the number of qualified website visits within one year• Helped clients to identify critical gaps in their online marketing presence and delivered solutions to grow their numbers and quality of website interactions and goal completions• Managed multiple high-priority digital marketing projects yielding consistently high levels of customer satisfaction and new business referrals
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Director Of Marketing And User ExperienceArbutus Software Inc. Jan 2012 - Aug 2012• Online Marketing Strategy and Development• Customer-facing User Experience Director. Planned and executed marketing initiatives to benefit participating galleries, museums and artists• Strategized the use of integrated Google Analytics iOS reporting capabilities - a freemium service offering as part of the go-to-market plan
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Senior Production Manager And Interactive DeveloperBradley Brown Design Group Mar 2000 - Apr 2005Carnegie, Pa, UsUltimate responsibility for a portfolio of Web development and related marketing communications projects, from concept through initiation, planning, and execution to closure.Ultimate responsibility for customer satisfaction and project acceptance. Industries served included health care, finance, education, manufacturing, pharmaceuticals and aerospace — national and international.Clients included Goodyear, PPG Industries, Highmark Blue Cross Blue Shield, Federated Investors, FreeMarkets, Federal Home Loan Bank of Pittsburgh, Mellon Equity and CJ Systems Aviation Group. -
Technical Illustrator / Graphic DesignerBlack Box Corporation Aug 1998 - Oct 1999Black Box is a highly respected worldwide provider of network infrastructure services, communications equipment, and technical support. I worked with a team of project managers, graphic designers, production artists and Web developers to produce award-winning online and print-based catalogs, marketing communications, sales and support materials.
Mark Mclaren Education Details
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University Of PittsburghHistory And Philosophy Of Science -
Uc IrvineHistory And Philosophy
Frequently Asked Questions about Mark Mclaren
What company does Mark Mclaren work for?
Mark Mclaren works for Mcbuzz Communications Llc
What is Mark Mclaren's role at the current company?
Mark Mclaren's current role is Digital Marketing and Ecommerce Leader | Community Builder | Growing Brand Awareness and Engagement.
What is Mark Mclaren's email address?
Mark Mclaren's email address is mm****@****bid.com
What is Mark Mclaren's direct phone number?
Mark Mclaren's direct phone number is +120696*****
What schools did Mark Mclaren attend?
Mark Mclaren attended University Of Pittsburgh, Uc Irvine.
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