Tim Mccaffrey Email & Phone Number

Chicago, Il, Us

Chicago, Illinois

Chicago, Illinois

Greater Chicago Area

Provide creative leadership and point of view in helping develop company and divisional strategic plans.Manage a team of five full-time designers and additional freelance. Contribute in the development of, maintaining and promoting the Wilson brand across multiple Team sport categories – football, basketball, baseball, soccer and volleyball. Integrate those same Wilson brand strategies and practices into additional brands within the Wilson Baseball division – DeMarini and… Show more Provide creative leadership and point of view in helping develop company and divisional strategic plans.Manage a team of five full-time designers and additional freelance. Contribute in the development of, maintaining and promoting the Wilson brand across multiple Team sport categories – football, basketball, baseball, soccer and volleyball. Integrate those same Wilson brand strategies and practices into additional brands within the Wilson Baseball division – DeMarini and Atec.Strategize with the Creative Director, provide Marketing & Business Directors and outside agencies, with best practices for design solutions. Discuss with Marketing & Business Directors and outside agencies.This includes initial concepts and design through final production phases. Projects include POP, product, print collateral, signage, on-line media (web,mobile and social) and environmental graphics for internal sales, key business accounts – Target, Dicks Sporting Goods, Walmart and Sports Authority, and events including NFL Super Bowl, College Football Playoff, NCAA FInal Four and College World Series. Concept and art direct photo shoots with athletic models and professional athletes such as Jadeveon Clowney (NFL) and Gio Gonzalez (MLB). Provide design direction, assess and prioritize project information and timelines for and with designers to hit key creative launch dates. Meet with them regarding scope of projects, initiatives and possible creative solves. Provide designers with new opportunities to learn and grow through experiences and new design tools. Discuss with Creative Business Director and outside vendors, both domestic and international, to quote various projects – budget, materials, execution and timelines. Coordinate with staff photographer and copywriter as needed. Work with the Digital group regarding internal website, email marketing initiatives and promotions. Collaborate with other Wilson Art Directors on corporate and departmental projects. Show less

Work with top-level executives to create and promote the brand for Wilson Performance Tennis Racquets and Apparel & Footwear. Execute overall design strategy, manage designers, create sales and consumer collateral, critique brand videos, design front end web assets for online dealers and media partners and oversee creative direction for Wilson Global markets including Australia, Germany, Japan and Latin America. Design graphics for Racquet division events such as the Australian Open and French… Show more Work with top-level executives to create and promote the brand for Wilson Performance Tennis Racquets and Apparel & Footwear. Execute overall design strategy, manage designers, create sales and consumer collateral, critique brand videos, design front end web assets for online dealers and media partners and oversee creative direction for Wilson Global markets including Australia, Germany, Japan and Latin America. Design graphics for Racquet division events such as the Australian Open and French Open, also concept, design and install graphics for internal sales meetings and the Wilson US Open store. Art direct photo shoots with top models and professional athletes such as Roger Federer, Venus and Serena Williams and Juan Martin del Potro. Coordinate with marketing, freelance, agencies and vendors, further exploring ideas to evolve the Wilson brand. Show less

Develop and implement Wilson brand strategy on a global level. Team with business directors, product development and promotions to create, produce and maintain graphics for the Racquet division on a 3-year cycle from grassroots level to professional sports level. This includes developing advertising, branding guidelines, logos, POP, in-house sales collateral, consumer brochures and special events. Present concepts to marketing, art direct photo shoots, work with outside freelancers and design… Show more Develop and implement Wilson brand strategy on a global level. Team with business directors, product development and promotions to create, produce and maintain graphics for the Racquet division on a 3-year cycle from grassroots level to professional sports level. This includes developing advertising, branding guidelines, logos, POP, in-house sales collateral, consumer brochures and special events. Present concepts to marketing, art direct photo shoots, work with outside freelancers and design agencies. Show less

Execute advertising, brochures, licensee product graphics, logos, posters, product graphics, POP displays, trade show and event graphics. Sole focus on Wilson Team Sports division projects.Manage project timelines, coordinate photography and produce graphics that communicate the Wilson Brand. Direct contact with internal sales planning, local prepress vendors and overseas vendors.Design focus for events including AVP Tour, MLB World Series, NCAA Final Four,NFL Super Bowl, NFL Pro… Show more Execute advertising, brochures, licensee product graphics, logos, posters, product graphics, POP displays, trade show and event graphics. Sole focus on Wilson Team Sports division projects.Manage project timelines, coordinate photography and produce graphics that communicate the Wilson Brand. Direct contact with internal sales planning, local prepress vendors and overseas vendors.Design focus for events including AVP Tour, MLB World Series, NCAA Final Four,NFL Super Bowl, NFL Pro Bowl Show less

Develop complete product lines which include packaging, product graphics and displays for Golf, Racquet Sports and Team Sports divisions. Direct contact with vendors and oversee print production.Designed for accounts including Costco, Dicks Sporting Goods, Golf Warehouse,Sam's Club, Sports Authority, Target and WalmartCreated packaging for brands such as Australian Open, ATP Tour, AVP, Davis Cup, DeMarini, MLB, NCAA, NFL, PGA, WTA Tour, US Open, USTA and Wilson Staff

Create and develop product graphics, packaging, internal sales collateral, consumer brochures and trade show graphics from concept through production. Collaborate with internal marketing, sales and outside print vendors. Art direct photo shoots for print collateral and review on-press print production.Designed for brands such as Ben Hogan, Dudley Sports, NBA, NCAA, Spalding, Top-Flite