Barry Mccaffrey Email & Phone Number

New York, Ny, Us

Naturopathica is 21st Century Wellness. We empower personal transformation with our healing arts centers, remedies and rituals. Founder and product architect Barbara Close, a lifelong practitioner of natural health, creates skin care, body care, herbal remedies and holistic health treatments that inspire individuals on their path to well-being. Discover Naturopathica through our Healing Art Centers & Spas, our Spa Partners and online at Naturopathica.com. As SVP of Spa Sales, I oversee Naturopathica's wholesale division, the company’s largest business channel. Drawing from 25 years of experience in the spa and wellness industry, I am responsible for sales and marketing strategy, partner relationship management and business development in the spa channel, and lead the sales team in education and training across the Americas.

Redmond, Wa, Us

Clarisonic, acquired by L’Oréal’s Luxe Division in 2011, launched the Clarisonic Cleansing System in 2004, transforming the skin care industry with the #1 dermatologist-recommended cleansing device in the US. Sought out for management of the company’s prominent New York City territory based on extensive market expertise and proven sales performance. Charged with supporting a $2M account base consisting of high-end spas, salons, and dermatology practices.Joined this business following a strategic decision to reduce the number of accounts company-wide by more than 30% and engage in highly active and supportive partnerships with key prestige and high-volume accounts, transforming the sales model from vendor/client to consultative sales relationships.► EXCEEDED 2014 QUOTA OF $1.8M ◄The top-ranking salesperson in the US, beat sales targets by 120-160% every month and closing the year at over $2M.► GREW YEAR-OVER-YEAR ACCOUNT VOLUME BY 10-15% ◄Actively partnered with accounts to facilitate inventory sell-through and ensure success; fostered brand ambassadorship through sales incentives, product education, marketing and merchandizing collateral and strategies, and on-site presence during promotional events.► OPENED 15 HIGH-IMPACT ACCOUNTS WITHIN 3 MONTHS ◄Identified and pursued high-potential accounts including prominent physicians and high-volume luxury spa and salon businesses.► REACTIVATED DORMANT ACCOUNTS ◄Reignited brand enthusiasm with targeted high-value inactive and dropped accounts, returning them to active and profitable account status.

75017 Paris, Fr

► SOUGHT OUT TO SPEARHEAD NEW SPA DIVISION ◄Sought out by Clarins to spearhead the development of a new spa division and lead the company to premier positioning in the US spa products marketplace. ► EXTENDED BRAND APPEAL FOR BROADER MARKET CAPTURE ◄Leveraged Clarins’ historic beginnings in the spa industry to revitalize spa branding and expand brand appeal to younger markets.► RETOOLED MARKETING STRATEGY FROM RETAIL TO SPA CHANNEL ◄Revamped Clarins’ marketing, communications, promotional and educational materials and programs to support spa product sales; created training and support systems to develop marketing team proficiency with the new spa channel.► EXPANSION TO PREMIUM MARKETS ◄Expanded existing spa channel with independent accounts serving premium, world-class destinations including Red Mountain Spa, Four Seasons Houston, St. Regis Bora Bora and Ritz Carlton Toronto. Secured Co-Branded Agreement with Miraval Arizona, currently the highest-grossing spa in the company’s independent profile.► LAUNCHED NEW MEDICAL SPA CHANNEL ◄Developed and drove pilot program for medical spa channel; recruited medical staff and created promotional presentations highlighting medical treatment benefits and promoting product efficacy in medical skin care treatments and facilities.► YEAR OVER YEAR 18% PRODUCT SALES GROWTH AT FLAGSHIP SPA ◄Oversaw sales & marketing for Clarins’ flagship Manhattan Skin Spa, delivering 18% average year-over-year product sales growth.

Parma, Pr, It

► RECRUITED TO DIRECT US OPERATIONS ◄Recruited as the company’s sole US-based executive to direct North American operations of this premium spa service retail product manufacturer. Comfort Zone is the skincare product division of Davines, based in Parma, Italy.► SALES STRATEGY TURNAROUND ◄Revamped entire US distribution strategy to address underperforming sales; conversion from distributorships to direct sales yielded increased interest and stronger sales for this exclusive high-end product.► ENHANCED BRAND ADVOCACY ◄Spearheaded development of the company’s first International Congress, gathering distributors from around the world for new product launches, training seminars, motivational programs, and an exchange of ideas and best business practices.► DEVELOPED GLOBAL QUARTERLY SALES PROGRAM ◄Developed Company’s First Comprehensive Quarterly Sales Promotion Program, launched worldwide.► LAUNCHED 3-4 NEW PRODUCT LINES ANNUALLY ◄Launched 3 to 4 new product lines annually to consumer and trade press as well as spa, salon and retail clients; directed and refined advertising, public relations and tradeshow activities to support distribution channels.► BOOSTED SALES 125% WITHIN 6 MONTHS, 10X OVER TENURE ◄Established spa product purchase incentive programs, growing sales from $300K to over $3M annually over tenure.► PREMIUM BRAND POSITIONING ◄Secured Brand Standard Agreements through partnerships with luxury hotel groups including Hyatt, Westin and St. Regis, giving the Comfort Zone Brand high visibility in premier locations worldwide

Secaucus, Nj, Us

Led global marketing enterprise supporting distribution of premium skin care products to over 15,000 salons in US, Europe, Asia and the Middle East generating $20M in annual revenue.AWARD-WINNING MARKETING & PREMIUM PRODUCTS► Eight ABBIES including:► 2002 Best Skincare and Best Color Cosmetics► 2001 Best Retail Promotions► 2001 Best Retail Skincare► 2000 Best Facial Care Line► 1998 Best Marketing for Color Cosmetics► 1997 Best New Salon Service Product► 1997 Best Electronic Media-Internet Site► POWERFUL BRAND & SALES GROWTH ◄Grew annual product sales from $500K to over $20M over tenure. Created premium facial care line, now the #1 selling product line in the company’s history.► REVERSED ERODING SALES ◄47% sales increase and 35% cost reduction within one year through repositioning of top-grossing product with lagging sales. Tripled sales teams and developed independent organization placing brand in A-level salons.► FREED UP $500K FOR MARKETING & BRAND OUTREACH ◄Transitioned manufacture from France to US, saving $500K+ in production & shipping costs; leveraged “Made in America” branding for heightened US brand appeal.► DOUBLE & TRIPLE-DIGIT SALES INCREASES ◄Recruited 25+ AAA full-service distributors for global distributorships. Double and triple-digit sales increases through creation of Certified Consultant Program providing education, support and incentives to selected high-performance sales agents.► SALES GROWTH DESPITE HEAVY COMPETITION ◄Created Brand Ambassadors to advocate for the Repêchage brand with sales agents, support sales objectives, and spearhead promotions and brand representation at trade shows and events.► GLOBAL BRAND LOYALTY PROGRAM ◄Promoted brand loyalty through creation of elite Spa de Beauté Concept Salon program with consistent merchandising in over 125 salons worldwide; provided member benefits including marketing support, PR and the semi-annual International Spa de Beauté Congress.

Secaucus, Nj, Us

Day Spa General Manager, 1989 – 1990 (Sea Care Industries DBA Sarkli Repêchage)Director of Marketing, 1989 – 1990 (Sarkli Repêchage)► RECRUITED TO DIRECT GLOBAL MARKETING ◄Recruited by Sarkli Repêchage leadership to direct global product marketing and launch and manage the flagship Repêchage day spa under an operating agreement with Sea Care Industries.► LAUNCHED & MANAGED FLAGSHIP DAY SPA ◄Oversaw concept-to-operational development of flagship day spa operated by Sea Care Industries under the Repêchage brand. Directed public relations and grand opening event and managed daily operations.► INNOVATIVE CONCEPT ◄Conceived and implemented innovative concept providing guests with experiential product selection in one-on-one “mini spa” sessions with trained and knowledgeable product consultants.► MERCHANDISING & THEATER ◄Created Merchandising and Theater to support a unique guest experience and drive retail sales of premium product lines through a multi-pronged approach targeting experiential and research-based consumer learning styles.► CONTRACT NEGOTIATIONS ◄Negotiated and Developed Operating Agreements and licensing in US, Japan and the Middle East.

Outline Visual Communications designs and manufactures premium point-of-sale, trade show exhibits, signage and marketing collateral.► BUILT THRIVING CLIENT BASE FROM THE GROUND UP ◄Company-trained with no previous sales experience, built a thriving client base from the ground up; extensive cold calling and tenacious prospect cultivation generated more than 50 accounts delivering $800K in annual revenue.Clients included Olay, Shiseido, Estee Lauder, Chanel, Tiffany & Co., and American Express.

Education record

Bs Marketing, Concentration In Fashion And Related Industries