Mccall Teicher (Ty-Ker) Email & Phone Number

Cedar Park, Tx, Us

Westlake, Texas, Us

Consultant for eight years in various roles prior to making the decision to take a full-time offer.•Develop go-to-market strategies for Stock Plan Services (SPS) and Designated Brokerage Services (DBS) working across client facing teams to inform material content. Collaborate with internal teams to plan and ensure organizational readiness for all go-to-market activities, both B:B and B:C•Embodies voice of the customer to create positioning, messaging and educational content that resonates with users•Led development and launch of Equity Unpacked, a podcast for stock plan administrators providing insights and information to a niche audience, realizing a 29% download rate in the first year with a sustained growth YOY •Responsible social strategy and development for SPS organic and SNAP programs, growing followers by 30% •Spearheaded new company initiative to increase knowledge of financial wellness for 3,500 B:B clients and prospects•Built and launched financial wellness web pages across all of Workplace Financial Services resulting in 32% organic traffic site visits and a 20% CTR•Co-developed end-to-end client experience for the integration of optionsXpress to Schwab, both domestic and international; 120 emails delivered over a six-month period •Managed a six person creative team and coordinated with production, legal and compliance to ensure campaign messaging and goals were reached•Worked cross-functionally with product, legal and compliance to develop strategic client facing communications for launch of voiceID, allowing clients to access account by speaking a simple phrase

Developed a communication forum for the Multiple Sclerosis community to connect those newly diagnosed and their caregivers• Defined marketing strategy, positioning and launch messaging and applying to website made in Wix• Responsible for monthly newsletter, social calendar and content• Developed print brochure for distribution in local neurology offices and self-published online with Amazon • Produced online intake form using JotForm used to match mentee to mentor• Matched 300 individuals while also working full-time

Austin, Texas, Us

NetSpend is a leading provider of reloadable prepaid cards and related financial services in the United States. They serve the estimated 68 million underbanked consumers who do not have a traditional bank account or who rely on alternative financial services.•Launched new B2C vertical driving product relevance to target customer.•Increased account acquisition to 10K (annualized) by developing and launching consumer marketing plan for new distribution channels.•Wrote content, managed and updated in-store point-of-sale for Tax partners annually.•Coordination of customer research and insights to inform business and marketing strategy.•Worked cross- functionally with Sales team and Increased lead generation activities by launching online B2B site.•Tracked and reported out metrics to senior leadership.•Worked with product management to evolve new products and feature functionality for existing or new segments.•Ensured all work is 100% compliant with legal as well as Bank & Association partners.•Managed $2.1MM budget.

New York, New York, Us

e-Business specialists provide production management and support to Partners to ensure all website/user experience needs are met.•Managed on-going digital marketing execution and testing activities for CitiCards and affiliates.•Provided production management and support to partners to ensure all website/user experience needs are met and updated.•Performed monthly QA to ensure rollouts were properly functioning.•Developed and maintained plans/timelines, keeping partners informed.•Interfaced with cross-functional team members, including in-house creative, production, and HTML.•Ensured 100% legal compliance with regulations governing program execution.

Austin, Tx, Us

PGA TOUR • Responsible for print advertising on PGA TOUR, Champions Tour, Nationwide Tour,World Golf Championships and The First Tee. •Led the development and production of the new PGA TOUR’s co-branding website,including monthly maintenance Chili’s Grill & Bar •Launched Chili’s To-Go program, working crossfunctionally on research and developmentto learn consumers To-Go behaviors. •Lead the launch of new Chili’s To-Go website, increasing overall sales for Chili’s 10% YOY. •Co-Led development and launch of Chili’s “Real People” campaign, including consumertesting, TV and Radio production. Krispy Kreme Doughnuts •Assisted in development and production of agrassroots campaign (TV, print, OOH, radio and newspaper). United States Olympic Committee •Development of print and media schedule for the “300 Million Strong”, 2004 SummerOlympics campaign.