Mccall Teicher (Ty-Ker) Email & Phone Number

Cedar Park, TX, US

Westlake, Texas, US

• Consultant for eight years in various roles prior to making the decision to take a full-time offer.
• Develop go-to-market strategies for Stock Plan Services (SPS) and Designated Brokerage Services (DBS) working across client facing teams to inform material content. Collaborate with internal teams to plan and ensure.
• Embodies voice of the customer to create positioning, messaging and educational content that resonates with users
• Led development and launch of Equity Unpacked, a podcast for stock plan administrators providing insights and information to a niche audience, realizing a 29% download rate in the first year with a sustained growth YOY
• Responsible social strategy and development for SPS organic and SNAP programs, growing followers by 30%
• Spearheaded new company initiative to increase knowledge of financial wellness for 3,500 B:B clients and prospects

• Developed a communication forum for the Multiple Sclerosis community to connect those newly diagnosed and their caregivers
• Defined marketing strategy, positioning and launch messaging and applying to website made in Wix
• Responsible for monthly newsletter, social calendar and content
• Developed print brochure for distribution in local neurology offices and self-published online with Amazon
• Produced online intake form using JotForm used to match mentee to mentor
• Matched 300 individuals while also working full-time

Austin, Texas, US

• NetSpend is a leading provider of reloadable prepaid cards and related financial services in the United States. They serve the estimated 68 million underbanked consumers who do not have a traditional bank account or.
• Launched new B2C vertical driving product relevance to target customer.
• Increased account acquisition to 10K (annualized) by developing and launching consumer marketing plan for new distribution channels.
• Wrote content, managed and updated in-store point-of-sale for Tax partners annually.
• Coordination of customer research and insights to inform business and marketing strategy.
• Worked cross- functionally with Sales team and Increased lead generation activities by launching online B2B site.

New York, New York, US

• e-Business specialists provide production management and support to Partners to ensure all website/user experience needs are met.
• Managed on-going digital marketing execution and testing activities for CitiCards and affiliates.
• Provided production management and support to partners to ensure all website/user experience needs are met and updated.
• Performed monthly QA to ensure rollouts were properly functioning.
• Developed and maintained plans/timelines, keeping partners informed.
• Interfaced with cross-functional team members, including in-house creative, production, and HTML.

Austin, TX, US

• PGA TOUR
• Responsible for print advertising on PGA TOUR, Champions Tour, Nationwide Tour,World Golf Championships and The First Tee.
• Led the development and production of the new PGA TOUR’s co-branding website,including monthly maintenance Chili’s Grill & Bar
• Launched Chili’s To-Go program, working crossfunctionally on research and developmentto learn consumers To-Go behaviors.
• Lead the launch of new Chili’s To-Go website, increasing overall sales for Chili’s 10% YOY.
• Co-Led development and launch of Chili’s “Real People” campaign, including consumertesting, TV and Radio production. Krispy Kreme Doughnuts