Michael Mccann Email & Phone Number

New York, NY, US

Inaugural Advisory Board Member of the Sponsorship Marketing Association (SMA), whose mission is to grow the sponsorship industry and provide inspiration and information to help sponsorship marketers thrive.

Seattle, WA, US

Conceived and orchestrated a “Core 4” strategy, bringing together four Amazon business units (AWS, Prime Video, Licensed Merchandise, and Brand Marketing) to secure a robust and multi-faceted partnership with the National Women’s Soccer League (NWSL).Authored internal recommendation in January 2021 Identifying women’s sports as a market poised for.

Seattle, WA, US

Hired to manage all aspects of Amazon’s first major sponsorship - the naming rights for Climate Pledge Arena in Seattle, inclusive of the NHL’s Seattle Kraken and the WNBA’s Seattle Storm.Led the development of high impact, branded installations throughout Climate Pledge Arena, including a 200’ long by 18’ high “Living (plant) Wall” that has become the.

Marketing Strategy | Brand Positioning/Architecture | Competitive/Industry Analysis | Business Development | Research Strategy and Data Analysis | Messaging and Communications | Digital Media Strategy | Linear Media Strategy | Partnership Recommendations and Outreach | Content Development | Concepting (e.g., PR, Promotion, Experiential Marketing)

Santa Clara, California, US

Led marketing efforts for newly created Intel Sports Group. Negotiated and activated agreements with sports leagues (NFL, NBA, NCAA) and major US broadcasters to promote Intel immersive technologies. Drove partnerships with other TOP Olympic sponsors to integrate ground breaking technology for Intel’s Olympic categories across AI, 5G, VR, and Drones to.

Milwaukee, WI, US

Led a team charged with identifying on brand events and negotiated those agreements. Developed strategy and executed those events to engage consumers with the Harley-Davidson brand, advancing them along the engagement path to sales. Scope included both motorcycle (e.g., Daytona Bike Week) and non-motorcycle events (e.g., Summer X Games).Architected.

Milwaukee, WI, US

Represented the Voice of the Consumer for Harley-Davidson’s Core target segment (M35+), accounting for 70% of the business. Leveraged consumer analytics and insights to influence product planning and marketing efforts.Led consumer launch of Project RUSHMORE, H-D’s redesigned Touring line, in August, 2013. Assembled and led a cross-functional team including.

Amsterdam, NL

Successfully negotiated multi-year partnerships with the US Open (USTA), Latin Grammys, Coachella Valley Music Festival, Austin City Limits Music Festival, Nokia Theatre (NYC) and the Apollo Theater.Developed brand-centric, proprietary properties in addition to securing and activating sponsorships:- Music: Heineken Red Star Soul concert tours (2006, 2007).

Amsterdam, NL

Promoted in January 2006 to lead department of 15 at Heineken USA, the #2 US beer importer and most profitable operating company of Dutch multinational parent Heineken N.V. Reporting to the CMO, built a specialized practice charged with developing and activating sponsorship and event strategies across all ethnicities for Heineken USA’s portfolio of seven.

Amsterdam, NL

Drove Heineken brand volume growth of 4% CAGR from 2002-06 in flat beer market (0.2% CAGR over same period).Deployed $100MM+ brand budget. Reduced Heineken median drinker age from 40 to 31 in four years by evolving Heineken advertising campaign, retooling media strategy, and identifying and developing music and entertainment as Heineken’s key marketing.

Delray Beach, Florida, US

Recruited as one of four Officers to build this still operating awards and promotional products company from concept stage. Assembled and led a team of agencies and a department of 15 in development and execution of: look/feel and navigation of web site, corporate logo and identity, 68-page catalog and circulation plan, $6MM Year I advertising plan and.

Purchase, New York, US

Promoted to create and lead the Pepsi Sports Group, bringing numerous flagship Brand sponsorships under one umbrella: NASCAR, Major League Baseball, Major League Soccer, U.S. Soccer.Negotiated sponsorship of NASCAR Busch Series Pepsi Chevrolet driven by Jeff Gordon, resulting in a multi-million dollar licensed merchandise program. Secured contracts with.

Mba, Marketing

Ba, Philosophy