Adam Mccargo, Mba Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Drove a restructuring of account management processes, achieving a 92% client retention rate and a 20% YoY revenue increase.
• Led the implementation of multiple AI tools, resulting in a more efficient service offering.
• Owned company-wide cash flow and revenue growth projections utilizing historical data.
• Led research and negotiation efforts for all Name, Image and Likeness (NIL) campaigns, resulting in a 400% increase in YoY revenue.

Atlanta, Georgia, United States

• Organized THD's quarterly digital summit, overseeing all aspects of event planning and execution.
• Pitched and won the agency's largest digital client to date.
• Drove overall digital strategy for key client portfolios through data-driven campaign optimization and cross-channel marketing integration.

Atlanta Metropolitan Area

• Led the agency's largest client in all digital efforts.
• Drove a 175% revenue increase in the first six months.

Greater Atlanta Area

• Drove business impact as a trusted advisor for a portfolio of 20+ clients.
• Developed client strategy and negotiated contracts for existing and new business.

Greater Atlanta Area

• Built DRUM’s largest account, Wounded Warrior Project, by building relationships across internal and external teams.
• Scope of work included eCRM, brand strategy, YouTube management, paid search, social, SEO, and display.
• Increased account revenue by over 250% via fostered relationships across WWP’s organization.
• Mentored a team of four direct reports, plus many others indirectly.

Greater Atlanta Area

• Led RMI’s largest account, Bookit, by providing strategic vision and operational oversight.
• Increased account revenue by 33% by growing the client's profit.
• Supervised a team that managed two additional accounts where my strategic leadership was utilized.

Atlanta & San Francisco Bay Area

• Strategy and Business Development SpecialistMay 2013 – April 2014 - San Francisco Bay Area
• Prospected to the West Coast territory resulting in multiple new clients.
• Collaborated with the national sales team to supplement print-based pitches with digital insights.
• Designed integrated solutions such as print to digital art production based on the client’s pain points. Sr. Account ExecutiveJanuary 2011 – May 2013 - Atlanta and San Francisco Bay Area
• Recruited to launch PureRED Interactive.
• Led pitch that won the Safeway digital account, which included digital production, web UI/UX, and social content.

Greater Atlanta Area

• Facilitated analytic support, user interface research, and SEO implementation for the ISM Verizon account.
• Project managed the creation of Verizon’s e-commerce B2B path strategy and content management.

Emba

Bachelor Of Science, Advertising

Activities and Societies: Alabama Club Ultimate Team - 3 Year Captain

Education record

Activities and Societies: Student Government Officer, Varsity Tennis Team, Club Ultimate Team