Joanna Mccarthy Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As a leading integrator of zero emission transport solutions and vehicles for business and government fleets, GoZero Group is helping business and government achieve its net zero ambitions and providing cleaner options for the travelling public. A member of the Group Executive leadership Team reporting to the Managing Director I am responsible for marketing and all internal and external communications including media, government and investor relations.

Sydney, New South Wales, Australia

More and more, corporations are seeking advice and assistance across a wide array of areas covering stakeholder engagement, crisis and issues management, shareholder communication, capital markets intelligence, corporate governance and ESG advisory. There is a definite growing need for an end-to-end offering across the financial calendar and increasingly complex event driven activity where good communication is paramount. That’s what we offer. As a Senior Director I draw on my years of experience helping protect and positively promote organisations to advise a portfolio of clients. My specialty areas include crisis and issues management, external communications, brand and cyber response including helping companies be cyber prepared and responding to cyber incidents. I am the member representative for the Australian Cyber Security Centre Partner Program.Recent work includes development of top 200 ASX organisations' cyber plans, Financial Services cyber attack response, successful mitigation of shareholder activist campaign, proactive PR planning for repositioning company narrative and engagement of top 4 Australian bank.

Sydney, New South Wales, Australia

Recruited by Chief Operation Officer (former TfNSW Deputy Secretary, Regional & Outer Metropolitan) to assist COO on all matters of Corporate Affairs: Core focus reputation and media management, marketing, corporate strategy, government and industry relations, and internal communications. Developed and implemented Transdev Australasia Corporate Affairs strategy across all regions and modes. First point of contact for TDA media including ministerial office enquiries and final sign off on media communications by mode in collaboration with TfNSW Media. Ensured consistent program of government and industry engagement including active liaison and meetings with Australian and NZ Ministers and Shadow Ministers and their offices, public transport agency executives and media teams, and key industry associations with particular focus on role of transport in city shaping – Business Sydney, Committee for Sydney, PTANZ, ARA, Tourism & Transport Australia. Transdev Australasia employed over 5,800 people passionate about operating 2,150 vehicles and vessels which deliver more than 147 million customer journeys each year.

Sydney, New South Wales, Australia

Joined the COVID-19 Taskforce at its inception. Supporting the government's communications response for the COVID outbreak, bringing together my extensive issues and crisis communications expertise. The role included helping shape the internal and external strategy for communicating with 30,000 plus employees and millions of customers. A great opportunity to work with some of the smartest minds on the greatest challenge of our times.Role led to simultaneously advising on strategic communications management for other major projects:- Developing brand and strategy for NSW Trains Enterprise Bargaining Agreement- Response to Accellion cyber-attack on NSW Government agencies- Stakeholder engagement and communications lead for program to boost the resilience of the flood evacuation network in the most flood exposed region in New South Wales, also one of Australia's fastest growing, culturally diverse regions.-Transition to one TfNSW intranet including transition plan from Workplace to Yammer for 30,000 employees

Sydney, Australia

As Head of Group Corporate Communications, I led a team of professionals responsible for delivering high quality internal and external communications, including media and crisis and issues management. During my time I led the comms strategy for numerous executive team and board changes including the resignation and appointment of the Group CEO, resignations of two female board directors on one day and the announcement of the Chairman's resignation. As well, I led the comms strategy for 3 TGA product recalls, a 60 Minutes investigation and major reorganisations across Asia and ANZ. Led media for financial results including media liaison across all major Australian news outlets and selected international media including Bloomberg and CNN. Most proudly I advocated for the need for a 'Group' brand to take the portfolio of brands to market with a greater share of voice. On approval from the Executive Leadership Team and board I developed the brand from scratch, including brand guidelines and roll out across all internal and external touch points from digital assets to site signage to AGM, board templates, and investor relations collateral.The Blackmores Group is an ASX 200 publicly-listed company employing 1,500+ people across 17 markets in Asia-Pacific. The Group includes the Blackmores range, consistently voted No.1 health brand in Australia; the highly respected Blackmores Institute; BioCeuticals, Australia’s leading practitioner range; Pure Animal Wellbeing (PAW), natural health products for pets; Impromy pharmacy based weight management program; and Global Therapeutics, Australia’s leading provider of Chinese herbal medicine. The Blackmores Campus head office and production facility is located on Sydney’s Northern Beaches.

Sydney, Australia

Took interim contract role after completion of $100M Rubik acquisition by Temenos. As Head of Corporate Affairs my role was to protect and promote Danone's corporate reputation across the Oceania region. Drawing on my extensive experience in global communications and consumer products I worked with the company's global and local teams and agencies on the launch of the $25m upgrade of the Auckland Early Life Nutrition facility by the Hon Damien O'Connor, NZ Minister for Agriculture, consumer issues management, media relations, internal communications, EVP and proactive PR campaign development. In addition worked closely with the Export team, particularly on grey trade to China / Daigou market management and led the Oceania comms strategy for the integration of Advanced Medical Nutrition and Early Life Nutrition business to form one Specialised Nutrition business unit. Established in 1919 and head quartered in Paris, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. With 100,000 employees and total global sales of €24 billion in 2018, across 130 markets the company's mission is to bring health through food to as many people as possible. The Oceania brand portfolio includes Evian, YoPro, Activa, Ultimate, Karicare, Aptamil and Nutricia range of specialist medical nutrition.

Sydney, Australia

Led the marketing and communications for the largest Australian tech deal of 2017, the $100 million acquisition of Rubik Financial Limited (ASX:RFL)by Temenos. Included strategic ASX / investor communications, employee change/internal communications, full rebrand of all company digital and physical assets, media relations and introduction of new company mission, vision and values. Headquartered in Geneva, Temenos Group AG (SIX: TEMN), is the banking and finance software partner of choice for 41 of the world's top 50 banks and 2000 global financial institutions. Temenos consistently topped the IBS intelligence league table and the Forrester pyramid, for sales of mission critical software for the banking and finance industry. In 2017 for the 8th year, Temenos was positioned as a leader in Gartner's Magic Quadrant for Global Retail Core Banking. As Head of Marketing & Communications for Australia and New Zealand and a member of the local leadership team the role focused on driving awareness of and building this winning global brand in the Australian market. I joined Temenos as part of the acquisition of Rubik Financial. Rubik was headquartered in Sydney, with offices in Melbourne, Dubai, Singapore and the Philippines. Reporting to the CEO I was responsible for all global marketing & communications including investor/market communications.

Sydney, Australia

Decimal Software (DSX) was an ASX listed financial technology company, headquartered in Sydney, that developed a globally patented, financial advice platform. The cloud-based technology enabled Financial Services institutions like the big banks, superannuation funds and insurance companies to provide 'robo'​ advice to a mass market. Reporting to the CEO, responsible for all aspects of marketing communications aimed at developing and driving awareness of the Decimal brand for the purposes of client acquisition, shareholder investment and stakeholder management. Target audience encompassed a broad spectrum of Financial Services advice providers and influencers, the financial technology community, investment banks, media and regulators. Includes drafting a range of internal and external communications such as marketing materials, financial reports, ASX releases, investor and sales presentations, digital/social media communications. Reason for leaving: at the time lack of funding facilitated 40% cut in staff, including closure of Sydney office, as communicated to ASX.

Reporting to the Global Group Head of Communications, responsible for creating, implementing and monitoring the global brand and marketing plan. Included the creation of content to help deliver the plan internally and externally taking into account the objectives of each of the divisions and the overarching QBE brand.Headquartered in Sydney, QBE Insurance Group is one of the world's top 20 general insurance and reinsurance companies, with operations in all the key insurance markets and employing more than 17,000 people in 43 countries.

Sydney, Australia

Short term contract to lead a team of Communication professionals to provide communication counsel and support to the CEO, Executive Committee and leaders of one of the largest nation building infrastructure projects in Australian history, the National Broadband Network. Reported to the Chief Culture & Business Transformation Officer and a member of the Chief Operating Office (COO) leadership team, charged with helping to accelerate and support the culture and business transformation. Worked closely with HR and CEO to develop communication announcing the new NBN Co organisation structure including announcement of new Executive Committee, oversaw logistics and developed materials for new CEO roadshow communicating findings of engagement survey, oversaw communication of reorganisation and new leadership team for Chief Operating Office (COO) and Chief Customer Office (CCO), implemented new processes to improve strategic focus of Internal Communications team, introduced new suppliers to improve communication quality, in collaboration with transformation team led focus groups on new strategic direction and NBN Co purpose. Partnered with Media, Digital, Legal, Community and Government peers to protect and promote NBN Co’s reputation and maximise employees as advocates. Participated in fast track leadership training on NBN Co technology, operations and facilities, including development of leadership dashboard, diversity program overview and visits to local and interstate sites such as the National Security Operations Centre.

Sydney

A member of the senior leadership team (SLT) reporting to the Vice President/MD and member of the KCC Global Communications Leadership Team. Collaborated on diverse range of management issues including change agenda, cost transformation and budgeting, organisation structure, introduction of Integrated Business Planning (IBP), and supplier review.Responsible for Corporate Communications across all internal and external channels, leadership communications, counsel to brand teams, media relations, corporate and brand reputation, change management, crisis and issues management. Also responsible for the Consumer Advisory function/call centre. Established proactive Corporate Communications function over 5 years resulting in significant increase in market profile, proactive issues management and increased employee engagement. Included establishing team, systems & processes, adoption of new channels, influencing & educating, establishment of digital and social media assets and agency management. Industry public speaker on global communications, corporate affairs issues management, social media and employee engagement: Australian Marketing Institute, Mumbrella CommsCons, 8th Annual Internal Communication Forum Conference. Industry awards judge: B&T Agency of the Year awards and Mumbrella CommsCon awards.• CORPORATE COMMUNICATIONS MANAGER (Jun 2010 – Sept 2013)• EXTERNAL COMMUNICATIONS MANAGER (Jan 2010 - May 2010)• CONTENT EDITOR (Nov 2008 - Dec 2009)

Provided consultancy service to clients including Stockland, Health Wealth & Time, St George, Renard Marketing, Griffin Capital, DDB (Tim Tam pitch). Strategic thinking, brand development and postioning, media relations, development and production of marketing collateral including credentials, websites, press releases and corporate leasing brochures.Being self-employed was a conscious choice to enable me to care for my then young children while maintaining an active career in corporate and brand communications management.

With OMD recently established in 2002 my role was to assist the CEO to proactively promote OMD in the marketplace to drive awareness of the brand and increase new business. The role which reported to the CEO included media relations with key business and trade press, securing conference speaker representation, project management of new business pitches, internal communications, credential preparation and event management.

Sydney, Australia

Utilised my years of Account Management experience to assist Chief Operating Officer in running of the agency. Attended monthly management meetings, assisted in preparation of rate cards for major clients like Optus, liaised with senior clients, event managed agency Christmas parties for 250+ employees & boardroom lunches with captains of industry like James Packer. A great opportunity to work at the then largest ad agency in Australia during a time of intense change and gain a priveleged insight into the successful running of the business.

Sydney, Australia

Account Director Pepsi, strategic input, development of account specific promotions across all major retailers, route trade, independents and on premise including launching major promotion of "Win a trip into Space". George Weston Foods.

Sydney, Australia

Sanitarium account (So Good, Soy Healthy, Peanut Butter). Strategic input and daily account managment. As part of the team, implemented Sanitarium So Good extortion crisis communications which won Advertising Effectiveness Award and was personally recognised with employee excellence award. Development of So Good brand campaign, "So Good is So Good", launched Up & Go and Soyaccino.

Sydney, Australia

Account Manager Kimberly-Clark, SC Johnson, FAI, Dell Computers.

Melbourne, Australia

Account Executive on Cadbury, Pacific Food Brands (Latina & Leggos), Insurance Council of Australia, Commercial Union Insurance and Telstra. Daily account management & strategic input.

Corporate Public Affairs Institute, Corporate Affairs

The Corporate Public Affairs Institute is an intensive residential professional development program focusing on all aspects of public.

Career Comeback Program

Activities and Societies: Program designed to focus core strengths with career direction.

Media Planning & Buying (High Distinction)

Bachelor Of Arts, Special Purpose Programme Public Relations (Double Major Journalism / Politics)

Activities and Societies: Public Relations Institute of Western AustraliaPRIA Designed and Accredited Course

Certificate Of Applied Languages, German

Education record