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As the culture and operations lead at Tandem Theory, I'm dedicated to empowering our agency teams to deliver on the promise of a Better Client Experience. With over 30 years of operational vision and expertise in omnichannel marketing, I'm committed to cultivating agency cultures that drive tangible results for our clients.Every day, my mission is clear: to ensure Tandem Theory surpasses expectations by consistently delivering above and beyond value in everything we do. By fostering a culture of excellence, collaboration, and innovation, we're meeting and exceeding our clients' needs.My experience has honed my ability to navigate the complexities of the marketing space, allowing me to leverage strategic insights to optimize operations and enhance client outcomes. Together with our talented team, we continue to set new standards of excellence, driving meaningful impact and fostering lasting partnerships with our clients.
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CooTandem Theory Dec 2018 - PresentDallas, Tx, Us -
FounderC37 Oct 2018 - Present -
CeoJavelin Agency Jan 2016 - Oct 2018Irving, Tx, UsAs the leader of Javelin, a CRM agency that connects brands and customers through individualized communications and experiences, we achieved three years of profitable growth. We accomplished this by using data to uncover insights to create ideas that make people feel something so that they'll do something. And we measured everything. -
PresidentJavelin Agency Nov 2009 - Jan 2016Irving, Tx, UsServed as President of Javelin, inspiring through enthusiasm, energy and drive, the agency to achieve profitable revenue growth, client satisfaction and employee engagement realizing Javelin’s strategic vision, mission and annual goals.
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Evp/CooJavelin Agency Aug 2003 - Oct 2009Irving, Tx, UsServed as EVP/COO of Javelin, leading operations for the agency network composed of 5 offices and over 200 employees across North America. In addition, was the senior lead for the following competencies: digital marketing, marketing technology, business process, analytics, strategic planning, project management, and production.
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President & CeoEnterprise Spectrum (Omnicom) Nov 2009 - Oct 2018Dallas, Tx, UsAs the leader of Enterprise Spectrum, a marketing investment management firm, we provided an objective and holistic view of our client's entire unified marketing investment portfolio. As an outcome of using our proprietary mix of services, we implemented applied analytics and strategic insight across all client's media and throughout our client's customer lifecycle, for the maximum ROI improvement in their marketing and advertising. -
Vp, DigitalRapp Jun 2001 - Jul 2003New York, Ny, UsLed the delivery of high quality digital solutions for our clients with an emphasis on continuous measurable improvement and optimization in all our work. Duties included digital marketing strategy, coordinating multi-disciplinary teams through delivery on projects and managing issues and risks. -
Director, Project ManagementSixtyfootspider Nov 2000 - Jun 2001Managed a staff of project managers ensuring timely completion of client projects within estimated and approved budgets with a high degree of quality. Identified/mitigated risks, defined scope, managed client expectations in regards to deliverables, timelines and budget limitations.
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Sr. Project ManagerRare Medium Aug 1999 - Nov 2000UsResponsible for the life of a digital engagement, including creation of scopes of work for prospective projects, ensuring that proposed timelines, costs, resources, activities and deliverables are realistic, on schedule and within budget. Role required close communication with sales teams to ensure cohesion from proposal phase into project launch. -
Manager, TechnologyMeredith Aug 1996 - Aug 1999Dallas, Tx, UsResponsible for the management of a 24 hour/7 day a week interactive production environment at Belo Interactive with a team of programmers and web developers that developed web sites and applications for 24 television stations and 8 daily newspapers across the country. Duties included leadership, team building, project management, and strategy. -
Marketing Research AnalystThe Dallas Morning News Jul 1994 - Jul 1996Dallas, Tx, UsResponsible for strategic consulting to internal and external clients, including database marketing, qualitative and quantitative research, market studies, GIS mapping and Website administration. -
Account ExecutiveThe Dallas Morning News Jun 1993 - Jul 1994Dallas, Tx, UsManaged an assigned list of accounts. Responsible for selling newspaper advertising initiatives, including copy, graphic art and management of budgets and tight deadlines.
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Account ExecutiveMccartin Communications Jun 1989 - Jun 1993Family owned company. Responsible for handling public relations, public affairs and legislative consulting of assigned clients (Bank of America Texas, DFW Airport Board, Science Place, American-Ireland Fund.)
Mike Mccartin Skills
Mike Mccartin Education Details
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Omnicom University Senior Management ProgramProfessional -
Southern Methodist UniversityPolitical Science
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University Of Missouri-Kansas CityProfessional
Frequently Asked Questions about Mike Mccartin
What company does Mike Mccartin work for?
Mike Mccartin works for Tandem Theory
What is Mike Mccartin's role at the current company?
Mike Mccartin's current role is COO @ Tandem Theory.
What is Mike Mccartin's email address?
Mike Mccartin's email address is mk****@****ail.com
What is Mike Mccartin's direct phone number?
Mike Mccartin's direct phone number is +197244*****
What schools did Mike Mccartin attend?
Mike Mccartin attended Omnicom University Senior Management Program, Southern Methodist University, University Of Missouri-Kansas City.
What skills is Mike Mccartin known for?
Mike Mccartin has skills like Digital Marketing, Interactive Marketing, Integrated Marketing, Advertising, Analytics, Email Marketing, Direct Marketing, Digital Strategy, Brand Development, Crm, Segmentation, Marketing Strategy.
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