Deborah Mccarty Email & Phone Number

Denver, Co

Owner of consulting firm providing services to publishing and multimedia companies including Harris Publications, American Media, Hubert and Harper Collins. At American Media I was a Team Leader of an editorial and production team, where I collaborated with editors, designers, production staff and vendors. For Hubert, I operated remotely producing web product content. For Harris Publications, I produced special interest magazines, including issues on Elvis and the 1970s, where I was responsible for design, layout, writing headlines, captions, readouts, as well as copy editing and proofreading as well as photography selection. I’m currently doing writing and editing, design, photography and video production for Blue Sky Productions, Bliss, Dr. Wendy Perrell and other local businesses and volunteer programs.

Greater New York City Area

Remotely produced special interest magazines for Harris Publications, including issues on Elvis and the 1970s. Responsible for design, layout, writing headlines, captions, readouts, as well as copy editing and proofreading all copy and selection of photography. Liaison with RR Donnelley for digital page proofing and approval.

Boca Raton, Fl

Rexall Sundown, Boca Raton, FLDirector of Corporate Creative Services1997–1999Managed print, web, multimedia, packaging, design and sales support teams. Responsible for all corporate marketing and advertising including: video production, sales and marketing support materials and collateral, annual report, brochures, catalogs, magazines, direct mail programs, packaging and labeling, multimedia sales presentations, distributor conferences, print/paper buying and budgeting. Accomplishments: • Directed multi-media conferences for 6,000 participants with live video production.• Directed design, development and maintenance of corporate websites that serve as business support for E-commerce, public relations and recruitment.• Produced video training series for sales force, resulting in 250% increase in revenue.• Reduced costs by 15% with workflow improvement and process optimization.• Developed and controlled budgets, including capital expenditures.• Directed installation of Mac network as well as Avid video editing technology expansion.• Recruited, hired, trained and mentored team leaders and video studio members.

Delray Beach, Fl

Office Depot, Delray Beach, FLDirector, Print Advertising1994–1997Directed all advertising for print, web and television campaigns as well as management of 60+ associates, including creative directors, graphic artists, copywriters, DBAs. Managed schedules, resources and collaboration with other teams. Managed and mentored team members by hiring, training, assigning, scheduling and coaching. Accomplishments: • Developed web-based catalog in conjunction with Office Depot and MIT, one of the first E-commerce sites in the U.S.• Controlled department budget of $2.1 million, including $650k for technology expansion.• Researched, purchased and directed first installation of Pindar Agility Multi-Channel Catalog Database, which allowed for the re-purposing of over 20,000 products into multiple formats. This database is still in use today at Office Depot corporate headquarters.• Directed installation of digital photography studio with over 11,000 products in inventory in 6 months. One of the first digital studio installations in the U.S.• Directed J. Walter Thompson in the production of $1.5 million national TV campaign and was onsite Producer for 24-day shoot in Los Angeles, CA and Dallas, TX.• Selection and management of 50+ vendors, including printers, ad agencies, paper companies, software developers.

PRINT EDITORIAL POSITIONS: AMERICAN MEDIA: Managing Editor, Designer, Copywriter, Photo Editor, Proofreader, Production. HARRIS PUBLICATIONS: Production Director for special interest magazines. Design, layout, writing headlines and captions, readouts and articles as well as copyediting and proofreading. Photo selection and Photoshop retouch. PRINT MAGAZINE POSITIONS: REDGATE COMMUNICATIONS: Worked for Ted Leonsis as Production Manager of The Macintosh Buyers Guide in collaboration with Steve Jobs. Other publications include print magazines for Apple, Wang, Compaq and Harris Corporation, as well as print software books for Warner. NEW FLORIDA: Production Manager of regional print magazine created by retired Time-Life executives, including George P. Hunt, Editor of Life Magazine. NEW WOMAN: Production Manager of national print magazine with 1.5 million circulation.