Responsible for leading both the Marketing and the Product Development teams for GKI / Bethlehem Lights across all channels of business (QVC, clubs, specialty retail and commercial markets). Responsibilities include developing & implementing the strategies for the following: branding, new product development, product management, and marketing.- Development of three new brands that have generated millions of dollars in sales revenue- Growth of QVC international business by 10x, increasing global brand awareness- Develop new products with a wide variety of vendors across the globe, traveling internationally several times a year for development to China, Thailand, Germany, and England- Managed two direct reports

Responsible for leading both the Marketing and the Product Development teams for GKI / Bethlehem Lights across all channels of business (QVC, clubs, specialty retail and commercial markets). Responsibilities include developing & implementing the strategies for the following: branding, new product development, product management, and marketing.- Development of three new brands that have generated millions of dollars in sales revenue- Growth of QVC international business by 10x, increasing global brand awareness- Develop new products with a wide variety of vendors across the globe, traveling internationally several times a year for development to China, Thailand, Philippines, Belgium and England - Contributed to a 52% sales increase in 2013 and a 56% sales increase in 2014- Manage two teams consisting of four direct reports

Responsible for the marketing and branding of GKI/Bethlehem Lights across all channels of business (QVC, club, specialty retail and commercial).- Rebranded the company to distinguish between the retail side of the business (Bethlehem Lights) and the commercial side of the business (GKI)- Redesigned all retail packaging (200+ SKUs)- Relaunched company website with a much more modern look and feel

- Managed 6 private label brands across retail, B2B and ecommerce channels, generating over $90 million in sales revenue in 2010- Developed & launched organization brand that increased category gross margins by an average of 20%- Developed packaging for a line of desktop tools that won the “PL Buyer 2009 Private Label Packaging Award” and the “2010 Hermes Creative Award”- Responsible for creating and executing annual brand plans, working with outside design agencies to direct the development of new brands, products, and packaging for consumer packaged goods- Managed one direct report

- Managed and developed 100+ new SKUs per launch cycle, 4 times per year, which included licensed and non-licensed product. - Top licenses handled include: Disney®, John Deere®, Marvel®, Kellogg’s®, Rudolph the Red-Nosed Reindeer™- Responsible for development and implementation of strategic brand marketing plans- Traveled overseas to China to meet with vendors and manufacturers to develop new product lines and formats

- Responsible for managing product line of scrapbooking supplies, consisting of paper punches and high-end craft papers- Worked with overseas vendors in the Orient and India to develop new product lines- Expanded product offerings to venture into new channels of distribution such as mass market and Home Shopping Network