Michael Craddock Email & Phone Number

Provo, Utah, Us

As a Senior Content Strategist at Stoke, I spearheaded comprehensive content strategies to elevate our B2B tech clients' market presence and drive meaningful engagement. Below is an overview of my core responsibilities:- Positioning myself as a strategic partner to our B2B tech clients, delving deep into their business goals and target audience demographics to craft tailored content solutions- Developing innovative campaign concepts and content ideas to address the unique challenges and objectives of each client- Crafting meticulous and detailed content briefs that serve as roadmaps for the creation of core and derivative content assets, ensuring alignment with specific target audiences- Writing, commissioning, and overseeing the production of various content assets including articles, eBooks, virtual event/webinar abstracts and scripts, videos, and promotional kits- Collaborating closely with agency designers, art directors, videographers, developers, and other team members to bring content assets to market- Analyzing performance data for content assets in the market, leveraging insights to optimize existing content marketing initiatives and inform future strategies for success

New York, Ny, Us

New York, Ny, Us

As the Content Marketing Manager at Signpost, my primary responsibility was to create and execute content marketing strategies that drove traffic, engagement, and leads for this software company. Below is a summary of my key responsibilities:- Developing and implementing comprehensive content marketing plans that align with Signpost's overall marketing and business objectives- Creating and managing a content calendar, ensuring that all content is timely, relevant, and engaging for our target audience- Planning, creating, and optimizing a variety of content types, including blog posts, white papers, case studies, ebooks, and email/SMS campaigns- Collaborating with demand gen, product marketing, and sales teams to ensure that content is aligned with marketing initiatives- Analyzing and reporting the performance of content marketing campaigns - Staying up-to-date on industry trends and best practices in content marketing, and using this knowledge to inform content strategies- Managing freelance writers and other external resources as needed to produce high-quality content on a regular basis- Working with internal stakeholders to ensure that content is aligned with the needs of the business and target customers- Developing and maintaining a strong brand voice and tone, ensuring all content is consistent with Signpost's overall messaging, positioning, and evolving product lineup (Laid off this role due to company restructure)

Chicago, Il, Us

As the Content Marketing Associate at Midan Marketing, my primary responsibility was to develop and implement effective B2B and B2C content marketing strategies that helped the company's clients achieve their marketing goals. I frequently worked with national companies that included Tyson Foods, BUBBA burger, Creekstone, and more.My duties involved creating and publishing high-quality content, such as blog posts, articles, e-books, social media posts, videos, and web copy.I collaborated with the marketing, account management, and creative teams to conduct research to identify topics and keywords relevant to the client's industry and developed content strategies and editorial calendars to organize content production.I was also responsible for managing and maintaining our clients' websites, ensuring that they were up-to-date, user-friendly, and optimized for search engines. I worked closely with the web development team to ensure that clients’ website designs aligned with the client's brand and marketing goals.I tracked and analyzed the performance of our content marketing efforts, using data analytics tools to measure engagement, traffic, and conversion rates. With these insights, I refined and improved various content marketing strategies and recommended new tactics and channels to reach clients’ target audiences.

Gaithersburg, Md, Us

As the Search Engine Optimization (SEO) Analyst at Blue Corona, my main responsibility was to improve the online visibility and search engine ranking of client websites through various SEO strategies and tactics. Below are the key job duties I performed included: - Conducting thorough keyword research and analysis to identify high-value target keywords and phrases for client websites- Creating and implementing on-page SEO strategies, including optimizing website content, meta descriptions, title tags, and header tags- Developing and executing off-page SEO strategies, such as building high-quality backlinks and improving domain authority- Conducting website audits to identify technical issues that may be affecting search engine ranking, such as broken links or site speed issues, and providing recommendations for improvement- Analyzing website traffic and ranking data to monitor the effectiveness of SEO campaigns and making adjustments as needed- Collaborating with other members of the digital marketing team, such as content writers and web developers, to ensure SEO efforts are integrated into overall marketing strategies- Staying up to date on the latest SEO trends and best practices, and continuously testing and optimizing strategies to improve results(Laid off this role due to COVID-19)

Charlotte, Nc, Us

As a Digital Marketing Specialist at Townsquare Interactive, my job was to oversee and manage digital marketing campaigns for a portfolio of 100+ clients. My key responsibilities included:- Client Management: Being responsible for building and maintaining strong relationships with clients, understanding their business objectives, and working with them to create effective digital marketing strategies to achieve those goals- Campaign Strategy: Developing and executing digital marketing campaigns across various channels, including search engine marketing (SEM), social media marketing (SMM), email marketing, and display advertising- Reporting and Analysis: I tracked and analyzed campaign performance data to optimize campaigns, increase ROI, and improve conversion rates. I prepared and presented detailed reports to clients, explaining the key metrics and insights, and recommending adjustments to improve campaign performance- Team Coordination: I collaborated with other members of the digital marketing team, including designers, developers, and content creators, to ensure campaigns were executed effectively and met client expectations- Industry Knowledge: I stayed up-to-date with the latest digital marketing trends, tools, and techniques, and shared my knowledge and insights with clients and team members

Blacksburg, Va, Us

As the Marketing and Communications Publications Assistant at Virginia Cooperative Extension, my job responsibilities included:- Developing and implementing marketing and communication strategies to promote the programs and services of Virginia Cooperative Extension- Creating and managing content for various communication channels, including websites, social media, email newsletters, and print materials. This involved writing and editing content, coordinating with subject matter experts, and ensuring all content was accurate and up-to-date- Managing media relations to draft press releases, coordinate media interviews, and monitor media coverage- Monitoring and reporting on marketing and communication efforts to track the effectiveness of marketing and communication efforts, analyzing data, and making recommendations for improvement

Blacksburg, Va, Us

As a Camp Counselor at the Maroon & Orange Swim Camp, my primary responsibility was to ensure the safety and well-being of 280+ campers during their stay at the camp. I was responsible for supervising and leading groups of campers, organizing and facilitating activities, and serving as a role model and mentor. Below is a list of my key responsibilities:- Supervision and Safety: I ensured the safety and supervision of a group of campers during all activities. I also monitored campers' behavior, ensuring they follow camp rules and safety guidelines, and responding to any emergencies or incidents that may arise- Activity Planning and Facilitation: I planned and facilitated a variety of activities for campers, including games, arts and crafts, and team-building exercises. Ultimately, I ensured that campers were engaged and learning valuable skills- Role Modeling and Mentorship: I served as a positive role model for campers, demonstrating good sportsmanship, respect for others, and a positive attitude- Administrative Tasks: I completed various administrative tasks, including camper check-in and check-out, daily reports, meal planning, etc.

As an Assistant Clerk for the Montgomery County Circuit Court, my primary responsibilities included supporting the daily operations of the Virginia Legal Court System by performing a variety of clerical and administrative tasks. My key duties included:- Assisting with the preparation and maintenance of court documents, including filing, indexing, and scanning- Answering inquiries from the public and providing information about court procedures and processes- Receiving and processing fees, fines, and other payments related to court cases- Assisting with scheduling court hearings, trials, and conferences- Attending court proceedings and assisting judges with administrative tasks as needed- Preparing and distributing court orders, notices, and other correspondence- Maintaining accurate records of court proceedings and outcomes- Collaborating with other court staff, attorneys, and other stakeholders to ensure efficient and effective court operations