Specializing in AI, Technology, Financial, and Healthcare SectorsAs the Chief Marketing Consultant at Fervente Communications, I lead comprehensive marketing strategies that help brands in AI, Technology, Finance, and Healthcare navigate complex challenges and reach their growth potential. With a strong foundation in PR crisis management and digital marketing, my focus is on crafting tailored, data-driven campaigns that resonate with target audiences and protect brand reputation.Key Responsibilities: • Strategic Leadership: Develop and implement integrated marketing strategies that align with business objectives, fostering brand growth and customer engagement. • Crisis Management: Lead PR crisis communication initiatives, guiding companies through high-stakes situations to maintain or rebuild public trust. • Digital Marketing: Oversee the creation of multi-channel marketing campaigns, including SEO, content marketing, social media, and paid advertising, with a focus on ROI and audience targeting. • Industry Specialization: Provide specialized insights and strategies for companies in AI, Tech, Finance, and Healthcare, ensuring industry compliance, ethical marketing, and innovative outreach methods. • Data-Driven Campaigns: Utilize analytics and market

Key Responsibilities: • Lead business development initiatives that consistently generate over $1M in annual sales through identifying new business opportunities, market expansion, and relationship-building. • Develop and execute strategic plans to drive revenue growth by collaborating with sales and marketing teams, analyzing market trends, and exploring new markets for potential opportunities. • Build and maintain relationships with key stakeholders and potential clients, negotiating and finalizing contracts that align with organizational goals. • Work closely with internal teams to develop effective partnership programs, ensuring alignment with company goals and maximizing growth potential. • Utilize data-driven insights to evaluate current business strategies, identify areas for improvement, and propose innovative solutions to enhance business development efforts. • Oversee contract negotiations, ensuring favorable terms while maintaining strong long-term partnerships that support business objectives. • Monitor industry trends, competitor activities, and emerging technologies to keep the company at the forefront of business opportunities.

Implemented digital marketing strategy, SEO, SEM, and social media.Promoted brand awareness and website traffic through marketing campaigns.Worked with internal departments to build digital experiences.Monitored and optimized advertising campaigns using Google, Facebook, HubSpot, and LinkedIn.Measured and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.Researched competitors and drew data and analysis on how to stay up to date or suggest innovations that are not present.

• Increased enrollment rates by 20% through the development and implementation of a streamlined, user-friendly enrollment process, supported by targeted social media campaigns and enhanced community outreach initiatives.• Collaborated with all educational departments to amplify their messaging, creating a centralized content submission portal with the IT team, resulting in a more efficient and cohesive communication strategy across the institution.• Enhanced community engagement by successfully managing and executing social media campaigns that resonated with diverse audiences, significantly boosting the college’s online presence and fostering stronger connections with local stakeholders

• Presented recommendations to senior leadership and refined digital advertising strategies by creating multimedia content for advertising campaigns.• Owned multiple KPIs and developed social media strategy, driving results toward raising enrollment rates.• Built and ran social media campaigns, aligning with Ivy Tech's brand and created a bigger brand presence by being apart of 5 additional social media platforms.

Conducting market research to identify opportunities, trends, threats, and best practices; developing and presenting sales proposals, plans, and budgets; training, coaching, and mentoring sales teams; monitoring and evaluating the results of sales initiatives; and collaborating with other consultants, experts, and stakeholders to ensure strategies are aligned. Each of these services is designed to help clients improve their skills, techniques, performance, and outcomes of campaigns, as well as give them feedback on how to improve.

Implemented Strategic B2B marketing and branding/public image.Produced and distributed internal and external communication.Developed campaigns to increase public awareness of company and engage customers.Communicated with media weekly to build relationships and optimize press coverage.Executed social media plans to create cohesive online presence.

Shadowing a media relations manager, I found out that they manage communication between players, the media, and the team.. We handled press releases, coordinated interviews, and ensured that accurate information is shared with the public through various media channels like TV, radio, and online platforms. This important role not only helps to shape the team's image, but also maintained positive relationships with journalists and keeps fans informed about the latest news and updates. However, with the rise of social media, it has become increasingly challenging for us to control the team's narrative and address any negative publicity that may arise. As such, it was important that we continuously adapt and evolve our strategies to effectively manage communication in the modern age.

- Successfully facilitated the entry of small Italian wine companies into the North American market, securing partnerships with 25 vendors.- Provided comprehensive business development consulting, including market analysis, pricing strategies, and logistics planning.- Developed and implemented targeted marketing strategies to enhance brand visibility and product demand in the United States and Canada.

PRSSA National Publications Committee. The responsibilities entail producing regular material and writing articles for the Progression Blog and recruiting members of the organization to contribute to the platform.

Internal communications for IUN PRSSA. Building networks and collaborations inside Indiana University Northwest in results to members of PRSSA obtaining real-world work experience.

Administered corporate marketing strategy, logo wear, and advertising for 64 branch locations.We partnered with gaming and finance influencers to promote the newly announced Billenero partnership and the app launch via our social media launch via Instagram.Submitted press releases, advertorials, and B2B journals to local outlets and business magazines.

For lobbyists to use as they advocate to change laws at the Supreme Court, I collected information on seven countries (US, Germany, Norway, Poland, Switzerland, Brazil, Australia) responding to social and humanitarian crises such as plastics and pollution in our oceans, and Rohingya Crisis. Known as (One Gen Campaign).

• Digital content creation [ Instagram & Facebook accounts ] grew by 200%.• Informed future prospective students on University programs that IU Northwest offers and resources available that created a clearer and more comfortable decision to attend our university

Digital marketing in the entertainment industry.• Brand awareness strategy via social media (12% more follow-up/commitment).• Expanding the network internationally in less than 1 year.

Media and film production for WJOB sport & film crew for local Northwest Indiana sports teams.

Customer service, front desk, seating, and food specialist.

Developed the College of Arts & Sciences' grand opening and initial enrollment campaign. After the campaign, enrollment rates at IU Northwest increased by 38%.As a consequence of outreach efforts by my team and I, students now have a clearer understanding of the programs available and are more at ease in the field they wish to pursue.