Chief Operating Officer
Current• Built a productive sales team by focusing on the following: Created a team environment by building confidence and spirit of accountability Implemented strategic scheduling to optimize leads and callbacks Deployed trainings to make individuals in the distribution system product experts Implemented a compensation schedule to build teamwork and reward individual initiative Revitalized sales channels and relationships to build market share• Increase trade show sales by volume sales through trade shows by 1000%.• Developed incentive programs for sales channels to increase sales to retail customers. • Developed the very successful product lines Vitälzȳm Digest and Probiotic 10/50 • Identified multiple distinct sales channels and executed sales plans for each • Ensured legal compliance by monitoring FDA regulations and market compliance • Redesigned product packaging to reduce shrinkage, freight damage, and increase shelf presence • Developed and implemented on-site training to increase product knowledge, product utility and product differentiation leading to a sale increase of 100% year over year. • With a team of physicians, developed clinical trial protocol with Mayo Clinic.• Increased profit margins by shifting fixed costs to variable costs to allow efficient scaling of growth.• Created human resource SOPs including: employee handbook, employee benefits, and retention programs • Relocated corporate offices, cutting the rental cost in half – providing easier access for employee recruitment, and upgraded work environment for increased productivity and moral• Revamped entire fulfillment system to create 25% cost savings, 300% reduction of shrinkage, and 100% daily fulfillment rate
