Mark Mcclennan, Apr, Fellow Prsa

Mark Mcclennan, Apr, Fellow Prsa Email and Phone Number

General Manager at C+C | All About the Good - Host of EthicalVoices.com @ C+C | All About the Good
Mark Mcclennan, Apr, Fellow Prsa's Location
Framingham, Massachusetts, United States, United States
Mark Mcclennan, Apr, Fellow Prsa's Contact Details

Mark Mcclennan, Apr, Fellow Prsa personal email

n/a

Mark Mcclennan, Apr, Fellow Prsa phone numbers

About Mark Mcclennan, Apr, Fellow Prsa

To help innovative companies leverage public relations and social media to level the playing field and realize their business objectives.Specialties: Public relations, corporate communications, integrated communications and crisis management for companies in fintech, anti-fraud, financial services, payments, consumer technology. healthcare IT, social media, gaming, semiconductor manufacturing, research, business services, analyst relations.

Mark Mcclennan, Apr, Fellow Prsa's Current Company Details
C+C | All About the Good

C+C | All About The Good

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General Manager at C+C | All About the Good - Host of EthicalVoices.com
Mark Mcclennan, Apr, Fellow Prsa Work Experience Details
  • C+C | All About The Good
    General Manager
    C+C | All About The Good Jun 2020 - Present
    Seattle, Washington, Us
    Leading C+C's dynamic Boston office creating strategic communications campaigns for good causes and purpose-driven brands. Today, purpose matters more than ever. If you are a brand looking to do meaningful work, or leverage your meaningful work to create measurable change. Let’s talk. And then let’s act.
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  • Ethicalvoices.Com
    Founder, Ceo And Host
    Ethicalvoices.Com Nov 2018 - Present
    EthicalVoices.com is the communications industry's most popular weekly blog and podcast on communications and public relations ethics. It highlights communications professionals and the key ethical decisions or challenges they face in their career. EthicalVoices showcases real stories, from real pros on real issues.
  • Ev Strategic Communications
    Principal
    Ev Strategic Communications Dec 2018 - Jun 2020
    EV Strategic Communications helps financial technology, payments, tech and healthcare technology companies leverage strategic communications to realize their business objectives. We create integrated campaigns leveraging paid, shared, owned and earned media to move the needle and drive exceptional value.
  • Mslgroup
    Senior Vice President
    Mslgroup Jan 2013 - Sep 2018
    Paris, Fr
    Senior vice president and head of the Fintech and Innovation practice. I worked with clients to determine overall messaging and strategy, while remaining actively engaged with, media, analysts and influencers. While at MSLGROUP and Schwartz Communications, I led teams in a variety of industries, including financial services, consumer technology, B2B, HCIT, homeland security, storage restaurant technology, wellness and gaming. I have worked with companies ranging from venture-funded start-ups to large public companies. I led B2B, B2C and integrated digital engagements for companies including: Ancestry.com, BillMeLater/PayPal, Brother, Epocrates, Filip, Fiserv (19+ years), Javelin Strategy & Research (14 years), LifeLock, Lilly, LivingSocial, Samsung, and Wix.com.I have guided companies through IPOs and acquisitions and coordinated successful public relations campaigns for companies in Europe and Asia.Teams I have led have been recognized with major industry awards, including:- Five Silver Anvils (BillMeLater, CheckFree x2, ID Analytics, and Peppercoin) and six Silver Anvil Awards of Excellence- Three Gold Sabre Awards (Digication, Epocrates, Filip) and one Bronze (Javelin)- Gold Bulldog Award (Epocrates)Recent highlights include:- Developed and executed B2B and B2C campaigns for Fiserv which reduced consumer fear of online bank fraud from 22% to 9% and addressed top adoption barriers. - Created and executed a global earned media campaign to introduce Dynamics’ Wallet Card credit card that exceeded coverage goals by 125% and customer acquisition goals by 325%.- Planned and executed Wix Super Bowl LI campaign which was recognized as the highest pre-game digital engagement by CNBC and AdAge- Oversaw B2B2C campaign for Brother, including SxSW activation that performed 4x above goals
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  • Public Relations Society Of America (Prsa)
    2016 National Chair
    Public Relations Society Of America (Prsa) Jan 2015 - Dec 2017
    New York, Ny, Us
    PRSA is an industry association serving more than 21,000 public relations and communications professionals members across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. PRSA members represent nearly every practice area and professional and academic setting within the public relations field. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities.As Chair I led team of diverse professionals to provide professional development, networking and advocacy for the public relations industry. Key accomplishments included:- Expanded diversity program with $500,000 committed to actionable programs focused on mentoring and research- Created PRSA Ethics App- Organized coalition to successfully oppose JCOPE ruling requiring PR professionals to register as lobbyistsI spoke at more than a dozen conferences to more than 3,000 communications professionals on topics ranging from the future of public relations to measurement, analytics, social media and ethics.
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  • The Prsa Foundation
    Board Member
    The Prsa Foundation Jan 2012 - Dec 2013
    New York, New York, Us
    The PRSA Foundation, an independent 501(c)(3) charitable organization, raises funds to fuel the passion, dreams and futures of a diverse range of ambitious and promising students by: - Supporting programs that attract ethnic and racial minorities to careers in PR; and - Developing their capacity to bring the PR perspective to the organizations they serve and to society.While on the Foundation Board, I helped to change the Foundation’s focus from research to diversity and to establish a commitment to actionable programs to attract and retain a more diverse community to the profession
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  • Schwartz Msl
    Senior Vice President
    Schwartz Msl 2011 - 2013
    Headed Schwartz MSL Financial Services, Consumer Tech and Insights practice groups. Developed Social and Insights practice groups. Designed and executed integrated communications campaigns for more than two dozen B2B and B2C clients.-Made Javelin Strategy & Research the go-to source for thought leadership on identity fraud in financial services with an annual PR campaign that regularly generates more than 600 articles and 2,000 social shares.- Drove CashStar's Restaurant Gift Card Holiday Campaign to 3x above goals and introduced Starbucks eGift on CashStar
  • Schwartz Communications
    Vice President
    Schwartz Communications 2004 - 2011
    Provided strategic counsel and developed and executed integrated communications campaigns for B2B and B2C companies.- Helped ID Analytics transition from a B2B anti-fraud company into the B2C anti-fraud market. Launched B2C offering that generated 300,000 consumer inquiries during the campaign. Ultimately, resulted in ID Analytics’ acquisition by LifeLock- Developed and ran Boot Camp for onboarding new employees
  • Schwartz Communications
    Account Staff-Director
    Schwartz Communications 1995 - 2004
    Held positions of increasing responsibility with a focus on media and influencer relations. Focused on B2C, gaming, financial services, professional services and semiconductor manufacturing industries. - Drove media relations efforts for First Albany, Wells Fargo, Trellix, PRI Automation and other companies.- Established agency’s first daily trendjacking initiative for use with First Albany (1995)

Mark Mcclennan, Apr, Fellow Prsa Skills

Leadership Analyst Relations Crisis Communications Social Media Public Speaking Message Development Press Releases Media Relations Start Ups Blogging Integrated Marketing Strategic Media Relations Community Development Strategy Reputation Management Social Media Strategist Internal Communications Blogger Relations Strategic Communications Counsel Social Media Marketing Newsletters Public Relations Strategic Communications Social Media Measurement Publicity

Mark Mcclennan, Apr, Fellow Prsa Education Details

  • Syracuse University
    Syracuse University
    Public Relations

Frequently Asked Questions about Mark Mcclennan, Apr, Fellow Prsa

What company does Mark Mcclennan, Apr, Fellow Prsa work for?

Mark Mcclennan, Apr, Fellow Prsa works for C+c | All About The Good

What is Mark Mcclennan, Apr, Fellow Prsa's role at the current company?

Mark Mcclennan, Apr, Fellow Prsa's current role is General Manager at C+C | All About the Good - Host of EthicalVoices.com.

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What schools did Mark Mcclennan, Apr, Fellow Prsa attend?

Mark Mcclennan, Apr, Fellow Prsa attended Syracuse University.

What skills is Mark Mcclennan, Apr, Fellow Prsa known for?

Mark Mcclennan, Apr, Fellow Prsa has skills like Leadership, Analyst Relations, Crisis Communications, Social Media, Public Speaking, Message Development, Press Releases, Media Relations, Start Ups, Blogging, Integrated Marketing, Strategic Media Relations.

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