Responsible for setting the strategic direction for our service design efforts, building and leading a world-class design team, and collaborating with stakeholders across the organization to deliver industry leading user experiences.-Led a team to streamline the vehicle delivery process, from order to pickup, enhancing customer satisfaction.-Developed unique experiences and product offerings to cater to the specific needs and preferences of premium truck buyers.-Identified a new market segment for street trucks, expanding the brand's reach and customer base.-Designed a superior vehicle servicing experience for both Ford and Lincoln dealerships, improving customer loyalty and satisfaction.-Proposed a subscription-based model for off-road connectivity, offering peace of mind and premium features to customers traveling in remote areas.

Defined and designed the future of mobility services, striking the right balance between value, accessibility and equity of Ford’s autonomous service offerings.-Recruited and managed a world-class multidisciplinary design team of 12, encompassing UI/UX, service, business design, and research.-Created opportunity briefs and proposals to align business, strategy, and design teams on potential autonomous vehicle services in areas such as senior mobility, daily commutes, and airport travel.-Developed omni-channel service blueprints, mapping out customer touch-points and interactions across hardware, software, and vehicle engineering teams.-Designed and built a full-scale Mobile Autonomous Vehicle Simulator (MAVs) to provide an immersive simulation of an autonomous riding experience for research and testing.-Created full-scale prototypes for testing and research with customers.-Collaborated with Stratos Design to develop a comprehensive Service Design Playbook.-Organized and facilitated a 2-day team culture workshop with Stratos Design for 20+ designers.

As a member of the Greenfield Labs partnership between Ford and IDEO, I played a pivotal role in shaping the future of autonomous vehicles. Over a year at IDEO's Palo Alto office, I led human-centered design efforts to explore the potential of autonomous systems for people and goods. My contributions included:Foundational Research: Conducting research to understand human mobility patterns and shape Ford's AV strategy.Customer Journey Development: Creating customer journeys and full-scale prototypes to inform engineering teams and executive leadership.Culture and Design Thinking: Fostering a culture of critical thinking, customer-centricity, and innovation at Ford.

•Led the UX vision and concepting exercises/workshops (digital and physical, connectivity, intelligent systems, mobility and deep dives into particular consumer segments, emerging cultural trends, advanced technologies)•Collaborated with UX research team to design research programs that informed key project workstreams.•Contributed to user research and secondary research activities.•Developed scenarios and sketches to communicate the vision through tangible artifacts (storyboards, videos, prototypes) from early to late stage concept development. •Contributed to the development of tools, processes, best practices and templates/frameworks for the UX team.•Shared trends, strategic perspectives, concepts with the Global UX team and key work partners to further develop consumer-centered strategies that align with Ford’s vision, goals, vehicles, services and markets.

Led the design of the end-to-end customer experience for the HP's Instant Ink subscription service. This is a transformation from a retail based ink purchase experience to an online subscription/delivery service. Conducting the necessary research and refining the experience across all of the customer touch-points. Leading a team of interaction designers, visual designers, program managers, UI prototypers and copy writers. Strategic planning to improve the experience, align with service design trends and HP Brand guidelines.

Experience design lead for the Retail Publishing Solutions organization. Responsible for defining and refining the experiences across the entire digitial ecosystem from online, mobile, home and retail. Led global design research projects that drove the design strategy and experience frameworks that informed the business and portfolio planning.

Expert level product designer that led strategic persona development projects, participated in the development of corporate HP Experience Design Lifecycle and successfully launched 20 photo printer products that spanned the consumer and professional photography markets. Designed the embedded UI for the first HP touchscreen photo printer.

Evaluated and designed the initial HP PhotoSmart digital photography software solution that integrated the experience across the photo printer, digital camera and photo scanner ecosystem. Designed the user interface and product interaction for the first color graphics display on a photo printer to come to market.

Lead Interaction Designer that developed the in-vehicle navigation system that debuted in the Lexus luxury line of Toyota vehicles. Conducted human factors evaluations on the vehicles that competed with the Toyota line of vehicles that spanned from compact to mini-vans.

Liaison between McDonnell Douglas and Claremont McKenna Aerospace Psychology Laboratory. The outcome of the project was the initial design of the interior passenger bay of the Delta Clipper Single Stage Rocket.