Antonym's services are comprehensive, and its clients are legendary. The studio offers brand and voice identity strategy, product and brand naming for the biggest lifestyle brands in the world. Generating internal and client value via:An editorial approach that engages and builds community with case studies, interview series, technical and think-big articles, creative shares, and quick turnaround social copyProduct naming and descriptions for major lifestyle brandsWebsite updates, design, analytics, and SEO/SEMAward submission, product announcement, and PR copy

Outreach and engagement leader for a digital product agency that partners with global brands and startups to create mobile, web, and enterprise products.A smart, flexible organic and paid digital marketing strategy driving 600% yearly return.Joint marketing campaigns that incentivize partner organizations to share leads and promote services.An editorial approach to agency content and messaging that features clients, partners, and prospects.Case studies, in-depth articles, and informative blog posts people actually want to consume.Monthly industry sponsorships, events, panels, and meetups promoting ideas and building vibrant communities.Targeted, personalized outreach to previous clients and closed/lost leads resulting in over $1 million in businessStrategic, long-term outreach to VCs and tech accelerators.A 20k newsletter built to share ideas and client work.Social content that doubled Twitter and LinkedIn followers.Updates, design direction, analytics, and SEO/SEM for a website that gets to the point and showcases the work.Agency recognition efforts that yield Webby Awards, Fast Company awards, and a whole lot of others.

Digital ecommerce agency specializing in omnichannel design, implementation, optimization for major luxury and lifestyle retailers.

Led marketing efforts for the top provider of U.S. business and government executive data.Responsible for budgeting, strategic planning, brand management, messaging and positioning, online marketing, social content, field and event marketing, and all creative services. 4 direct reports, plus freelancers and contractors.Drove lead generation and brand awareness via conference and event participation, sponsorships, industry gatherings, brown bag lunches, and other special events.Coordinated all paid search, SEO, SEM, and retargeted ad campaigns.Expanded lead generation through extensive market research, customer behavior analysis, database and marketing list acquisition, customer incentive programs on website.Developed strategic alliances and channel marketing plans with resellers, industry partners, universities, and professional organizations to create new business.Built social media strategy, using industry news, content updates, insider analysis, and blogs to deliver content and capture leads.Generated all collateral, presentations, training materials, signage, promo items.

Responsible for member services and event marketing for the National Association of Broadcasters, a trade association representing the interests of TV and radio stations.Oversaw the Member Services Department and insurance programs for TV and radio stations and administered program royalties and managed yearly budget.Developed yearly strategic marketing plan for events, publications, and other products.Coordinated partnerships, managed external vendors, and organized event sponsorships.Reported quarterly to executive committees, board members, and finance officers.Supervised all promotional campaigns, online advertising and direct mail marketing.Coordinated and staffed major trade shows and industry conferences.Developed sales materials, multimedia content.Managed outside vendors and fulfillment agencies.