Jason Mcconnell Email and Phone Number

SportsEngine, part of NBC Sports Next, is the world's largest network of online youth sports organizations and programs, providing core applications to manage clubs, teams, and family sports life to millions of families.In this position, I shift my focus between a few core areas--improving monetization opportunities, innovating direct-to-consumer concepts, and inventing new, embeddable commerce experiences inside existing sport life moments.As the leader of our Commerce product division, I oversee all product teams devoted to e-commerce and fintech functions across multiple platforms. We've built a new style of e-commerce I like to call Snap-on Commerce. Most SaaS platforms, including our sports platforms, have been built to sell a core product set. In our case, it's seasonal and event signups. Other platforms in our NBC business unit offer core products, like movie tickets from Fandango or golf rounds from GolfNow. Rather than detangling and retooling existing, integrated systems that handle selling core products, we have designed a separate e-commerce marketplace that is fully api-driven with shopping experiences that can be seamlessly embedded in existing user flows. Our snap-on commerce solution, can onboard unlimited sellers and products that can augment products offered to users of any SaaS platform. In other words, SportsEngine still offers sports signups, but can now include all the other products and services sports families need, like equipment, sports apparel, fee insurance, sports streaming subscriptions, college recruiting services, and a lot more.We also built a context engine that combines first-party data with other contextual data to offer relevant products. If you're signing your kids up for baseball, then you need baseball equipment. If you're a high school athlete, then college recruiting makes sense. We're able to offer the right products at the right time in the right moment.

Create and execute customer journey nurture programs that include education, practical training, downloads, and interactive tools, along with promotional, customer success, and affinity strategies to help youth sports organizations (300,000 organizations throughout North America) to better manage how they interact with volunteers, coaches, athletes, parents, and fans. Integrate and automate all strategies with sales systems, using systems like Marketo, Salesforce, ExactTarget. Fluent in email, paid and organic search, social, retargeting, trigger-based activities, and traditional (read: old school) advertising. Create internal strategies and systems to educate SportsEngine employees about our products and services.To what end? If we can eliminate the "busy work" that consumes the time of sports volunteers and parents, we help to focus more time interacting with young athletes during their formative years. Our goal is to create opportunities to find more success as an athlete (and family of an athlete) from age 5 and on their journey toward college. Through sport we hope to instill character--not just athletic technique, but personal and community-enhancing traits. SportsEngine simply helps to unlock the potential living within each of us.

Create, execute, measure and improve strategies to increase connections between subscribers and advertisers via print, web, email, mobile, social and in-person. Building responsive marketing touches (email, landing pages, forms) to suit how our audience interacts with us. Creating automated, timely, welcome communication so our audience gets the exact message they want/need. Testing pros and cons between Marketo and Hubspot. Shifting advertising touches away from display ads (pay for placement) to lead generation/nurturing ads (pay for results). Work with publications and events, including License! Global, Licensing Expo, Brand Licensing Europe, LCGC North America, LCGC Europe, LCGC Asia-Pacific, and Spectroscopy.

Managed marketing and connected sales/product/training/CRM/data/application development teams, overseeing multiple client and industry vertical programs. Created, managed, and measured all sales, marketing, and new business development strategies. Managed internal and external corporate identity and human brand. Created marketing collateral and web-based tools to help internal sales and service teams achieve business key performance indicators. Oversaw contractual marketing plans for web-based programs with Ameriprise, Morgan Stanley, The UPS Stores, UBS, Polaris Industries, Arctic Cat, Bridgestone-Firestone, and other Fortune 500 companies.

Created, managed, and measured strategies for securing new Fortune 500 client relationships, including The UPS Stores, Morgan Stanley, UBS, TD Waterhouse, and others. Coordinated C-level client meetings and draft SaaS agreements. Coordinated internal software build and launch plan for all new clients.

Responsible for building marketing team, initial company business and sales collateral, product pricing and packaging, and go to market strategies for all new partnership and client relationships. Instrumental in upgrading limited website product to a content-rich, ecommerce-enabled, customizable solution that moved average recurring website price from $240 to $5000. Responsible for creating initial corporate brand identity. Built initial industry and corporate partnerships in Financial Services, Powersports, Automotive, Home Medical, and Pool/Spa verticals.

Managed marketing programs and marketing personnel in all restaurants in the western United States. Created and managed all international and domestic tourism company, regional business, and local organization contracts. Created marketing and advertising collateral for all marketing programs.

Coordinated corporate and strategic partner afterhours parties at Disneyland. Managed over 500 Southern California hotel reseller contracts. Oversaw mobile device, automotive, and trade publication purchasing for all multi-national business units.