Matt Mccormack

Matt Mccormack Email and Phone Number

Digital Product and Loyalty Manager @ Mall of America
Saint Paul, MN, US
Matt Mccormack's Location
St Paul, Minnesota, United States, United States
Matt Mccormack's Contact Details
About Matt Mccormack

Dedicated thought leader with a record of building brands through integrated marketing,communications, and sales planning. Proven ability to exceed revenue goals through development ofcomprehensive marketing and sales initiatives, unique and relative events, strategic communicationsstrategies, and comprehensive external partnerships. Relationship builder with an experiential focus and background leading multi-generational, highly productive teams to increased revenue, exposure, and brand loyalty.Areas of ExpertiseBrand Building & ManagementDeveloping the campaigns, programs, and events that endear the consumer to a newly developing brand or remind them why they have always loved your product. Working with internal and external teams to ensure that brand qualities are enforced and lived throughout the organization. Strategic CommunicationsAdvancing the message of brands through engaging, relevant communications channel planning including traditional media relations, digital storytelling, and dynamic content creation. Actively involved in the creation and development of unique and diverse social media profiles with a goal of ensuring measurable engagement.Integrated Marketing PlanningSpearhead the development of strategic marketing plans for multiple campaigns annually including working in concert with internal and external agency partners across all channels including CRM, web, SEO, search, dynamic display, social, audio, video and out of home. Utilizing data-driven decision making to properly position resources to deliver on KPI Partnership DevelopmentExperience working with local, regional, and national partners on exciting and mutually beneficial programming from both the sales and client side. Revenue GenerationTickets, memberships, and sponsorship sales, fundraising events and outreach all with the goal of increasing revenues of both nonprofit and for-profit organizations through B2B, B2C, and one on one relationship building.Key Skills• Team Development • Project Management • Budgeting• Fundraising Events • Brand Development • Digital Marketing • Media Planning • Event Marketing

Matt Mccormack's Current Company Details
Mall of America

Mall Of America

View
Digital Product and Loyalty Manager
Saint Paul, MN, US
Website:
mallofamerica.com
Employees:
1060
Matt Mccormack Work Experience Details
  • Mall Of America
    Digital Product And Loyalty Manager
    Mall Of America
    Saint Paul, Mn, Us
    View
  • Mall Of America
    Tenant Success Manager
    Mall Of America Sep 2022 - Present
    Greater Minneapolis-St. Paul Area
    Guide Mall of America through the development & launch of a new loyalty membership program, including engaging tenants and cross-functional teams resulting in successful launch and continued development of a first of its kind membership program for a shopping & entertainment center. • Develop & refine consumer journey from awareness to download and membership upgrade.• Initiated CRM campaign resulting in above benchmark open rates (55%+) and clickthrough rates (3%+) across automated and campaign sends. • Engaged with an external partner on development of back end platform and mobile application to house a new loyalty program. • Lead GTM strategy for new Loyalty membership program resulting in 50,000 new registered users and 1,500 Premium membership in first 6 months after launch.
    View
  • Guild Services
    Director Of Marketing & Communications
    Guild Services Feb 2022 - Jul 2022
    Greater Minneapolis-St. Paul Area
    View
  • Valleyfair Amusement Park
    Director Of Marketing & Sales
    Valleyfair Amusement Park Oct 2014 - Nov 2021
    Greater Minneapolis-St. Paul Area
    Led development of strategic marketing, communications, and sales plans, developed campaigns, programs and events. Managed a team of 8 people. Oversaw $3.5 million expense budget and established B2C and B2B sales goals resulting in $28 million in attendance revenue annually. • Spearhead development of strategic integrated Marketing & Communications plans for multiple campaigns annually resulting in record sales & revenue.• Work in concert with internal and external agency partners on CRM, Web, SEO, Search, Dynamic Display, and traditional media campaigns.• Manage dynamic brand positioning strategy research and implementation.• Partner with local and regional organizations to facilitate community relations. • Focus on guest experience to improve engagement and satisfaction resulting in improved Net Promoter Scores and overall guest satisfaction.
    View
  • Minnesota Swarm Professional Lacrosse
    Director Of Marketing And Communications
    Minnesota Swarm Professional Lacrosse Aug 2008 - Jun 2014
    St Paul, Minnesota, United States
    Managed all externally focused elements of professional lacrosse operation including marketing, communications, sales, game presentation, and partnership development. Drove engagement through development of long-term and seasonal marketing & branding plans including cohesive messaging across all platforms and departments. • Served as member of Senior Management Team, reporting directly to team Ownership.• Revenue generation through ticket sales, resulting in annual increases of 20%• Secured television partnership resulting in broadcast of all Swarm home games• Developed reporting & projection system aimed at efficient allocation of resources
    View
  • University Of Notre Dame
    Marketing Coordinator
    University Of Notre Dame Jul 2005 - Aug 2008
    South Bend, Indiana, United States
    • Developed marketing plan for Notre Dame Hockey leading to increases in attendance, ticket revenue and season ticket sales of 20%• Managed and maintained budget of $300,000 for Marketing and Promotions Department• Coordinated marketing and promotional events for annual Blue Gold Football Spring Game• Developed corporate sponsorships and media trade agreements using creative activation elements• Acted as marketing liaison to Student Athlete Advisory Committee• Supervised full-time marketing intern and staff of fifteen student interns
    View
  • Bradley University
    Assistant Director Of Marketing And Development
    Bradley University Jul 2003 - Jul 2005
    Peoria, Illinois, United States
    • Developed marketing plans for Men’s Soccer which lead to an attendance increase of 18% • Managed game-day and branding experience for Men’s Basketball• Coordinated development & fundraising activities associated with Bradley Chiefs Club • Managed special events and projects including opening of a new soccer facility and annual Women’s Basketball “Hoops for the Cure” event• Developed and maintained brand identity standards for “BU Braves” primary mark• Solicited corporate sponsorships for both cash and trade accounts and maintained trade balances
    View
  • Louisiana State University
    Marketing Assistant
    Louisiana State University Jul 2002 - Jul 2003
    Baton Rouge, Louisiana, United States
    Coordinated marketing and promotional efforts for multiple LSU programs including Women's Basketball, Gymnastics, and Softball.
    View
  • California State University, Fresno
    Marketing Intern
    California State University, Fresno Jan 2001 - Jan 2002
    Fresno, California, United States
    · Assisted in all marketing and promotional efforts for multiple teams
    View
  • University Of Minnesota
    Marketing Intern
    University Of Minnesota 2000 - 2001
    Minneapolis, Minnesota, United States
    View

Matt Mccormack Skills

Sponsorship Marketing Social Media Public Relations Event Planning Sports Marketing Event Management Advertising Sales Management Ticket Sales Marketing Communications Fundraising Social Media Marketing Social Networking Leadership Integrated Marketing Facebook Marketing Strategy Media Relations Time Management Business Development Email Marketing Team Leadership Sports Management Press Releases Graphic Design Direct Marketing Brand Development Branding And Identity Ticket Operations Brand Awareness Online Marketing Digital Marketing Digital Media Market Research Brand Management Staff Development Sponsorship Sales Lead Generation Media Buying Relationship Marketing Sponsorship Activation Partnership Marketing Digital Strategy Strategic Communications Leadership Development Crm Product Marketing Project Management

Matt Mccormack Education Details

Frequently Asked Questions about Matt Mccormack

What company does Matt Mccormack work for?

Matt Mccormack works for Mall Of America

What is Matt Mccormack's role at the current company?

Matt Mccormack's current role is Digital Product and Loyalty Manager.

What is Matt Mccormack's email address?

Matt Mccormack's email address is mc****@****ail.com

What is Matt Mccormack's direct phone number?

Matt Mccormack's direct phone number is +165195*****

What schools did Matt Mccormack attend?

Matt Mccormack attended University Of Wisconsin-Eau Claire, Sports Management Institute.

What are some of Matt Mccormack's interests?

Matt Mccormack has interest in Social Services, Children, Civil Rights And Social Action, Education, Animal Welfare, Arts And Culture, Health.

What skills is Matt Mccormack known for?

Matt Mccormack has skills like Sponsorship, Marketing, Social Media, Public Relations, Event Planning, Sports Marketing, Event Management, Advertising, Sales, Management, Ticket Sales, Marketing Communications.

Who are Matt Mccormack's colleagues?

Matt Mccormack's colleagues are Abraham K Abhilash, Maryan Hussein, Mr. Dennis B. Bates Jr., Yo Solo Yo, Keke Sampson, Charlie Brantl, Kathleen Maleitzke.

Not the Matt Mccormack you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.