Matt Mccormack Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

• Guide Mall of America through the development & launch of a new loyalty membership program, including engaging tenants and cross-functional teams resulting in successful launch and continued development of a first of.
• Develop & refine consumer journey from awareness to download and membership upgrade.
• Initiated CRM campaign resulting in above benchmark open rates (55%+) and clickthrough rates (3%+) across automated and campaign sends.
• Engaged with an external partner on development of back end platform and mobile application to house a new loyalty program.
• Lead GTM strategy for new Loyalty membership program resulting in 50,000 new registered users and 1,500 Premium membership in first 6 months after launch.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Led development of strategic marketing, communications, and sales plans, developed campaigns, programs and events. Managed a team of 8 people. Oversaw $3.5 million expense budget and established B2C and B2B sales goals.
• Spearhead development of strategic integrated Marketing & Communications plans for multiple campaigns annually resulting in record sales & revenue.
• Work in concert with internal and external agency partners on CRM, Web, SEO, Search, Dynamic Display, and traditional media campaigns.
• Manage dynamic brand positioning strategy research and implementation.
• Partner with local and regional organizations to facilitate community relations.
• Focus on guest experience to improve engagement and satisfaction resulting in improved Net Promoter Scores and overall guest satisfaction.

St Paul, Minnesota, United States

• Managed all externally focused elements of professional lacrosse operation including marketing, communications, sales, game presentation, and partnership development. Drove engagement through development of long-term.
• Served as member of Senior Management Team, reporting directly to team Ownership.
• Revenue generation through ticket sales, resulting in annual increases of 20%
• Secured television partnership resulting in broadcast of all Swarm home games
• Developed reporting & projection system aimed at efficient allocation of resources

South Bend, Indiana, United States

• Developed marketing plan for Notre Dame Hockey leading to increases in attendance, ticket revenue and season ticket sales of 20%
• Managed and maintained budget of $300,000 for Marketing and Promotions Department
• Coordinated marketing and promotional events for annual Blue Gold Football Spring Game
• Developed corporate sponsorships and media trade agreements using creative activation elements
• Acted as marketing liaison to Student Athlete Advisory Committee
• Supervised full-time marketing intern and staff of fifteen student interns

Peoria, Illinois, United States

• Developed marketing plans for Men’s Soccer which lead to an attendance increase of 18%
• Managed game-day and branding experience for Men’s Basketball
• Coordinated development & fundraising activities associated with Bradley Chiefs Club
• Managed special events and projects including opening of a new soccer facility and annual Women’s Basketball “Hoops for the Cure” event
• Developed and maintained brand identity standards for “BU Braves” primary mark
• Solicited corporate sponsorships for both cash and trade accounts and maintained trade balances

Baton Rouge, Louisiana, United States

Coordinated marketing and promotional efforts for multiple LSU programs including Women's Basketball, Gymnastics, and Softball.

Fresno, California, United States

· Assisted in all marketing and promotional efforts for multiple teams

Minneapolis, Minnesota, United States

Degree: Bachelor Of Science, Kinesiology/Exercise Management; Business Communication

Activities and Societies: Varsity Football, Business Communications Certification

Certification, Sports Management