Molly Mccormick Email & Phone Number

London, Gb

London, Gb

London Area, United Kingdom

6 month FTC

London, England, United Kingdom

- Ensure category and user insights are embedded throughout the business through exceptional communication and story telling.- Conduct comprehensive category research on global dating and relationship dynamics, focusing on longitudinal shifts, market sizing, and analysis, attitudinal trends, generational disparities, and demographic nuances. - Champion the user through the CX tracking program, brand tracking and ad hoc analysis. - Facilitate stakeholder engagement and collaboration through agile and proactive communication, fostering productive partnerships with cross-functional teams including Engineering, Product Management, Marketing, Executive Leadership, Investor Relations, Safety, and Advocacy.- Proficiently manage large, complex datasets, typically involving >20,000 participants worldwide.

Melbourne, Victoria, Australia

Managed end-to-end research, including research proposal, design, fieldwork, analysis, report writing, and presenting findings for both qualitative and quantitative research. Some of my recent projects include, but are not limited to:- Beauty U&A: Conducted a large quantitative study on skin and hair concerns to capture population incidence and also gain a deeper understanding of attitudes, behaviors, motivations, and product usage of skincare and haircare categories.- B2B interviews: Investigate and understand the pain points, areas for growth and relationship between a hair colour brand and salons that stock their hair colour. - UX testing: User testing to promote reporting of scam text messages among road toll customers. - Focus Groups: To evaluate cigarette packaging with the goal of reducing smoking.- Stakeholder consultations: Develop a new government function through consultation with public health, primary health, academic, state/territory reps, and peak bodies. My analysis and reporting enabled timely progression to the next stage - a budget submission reflecting final recommended scope, functionality, and funding required for the new government function.- Quantitative analysis: Investigated the experiences of female and LGBTQIA+ gamers in Australia. The 'Through Their Eyes' campaign created from our gamer research won Maybelline New York a Silver Lion at the Cannes Lions International Festival of Creativity (link to campaign below)

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Australia

- Consumer Insights: Utilised consumer feedback and key metrics, such as profitability, best-selling items and highest profit margin items, to create optimised store layouts and product positioning. - Multi-site organisation: Oversaw 26 stores across Australia to ensure exceptional store standards were achieved.- Relationship building & people management skills: Provided direct support and training to store staff- Communication skills: Ensured senior directives were implemented successfully instore through clear communication of expectations -Adaptability: Ensured staff’s wellbeing was fully supported, particularly throughout the challenging COVID-19 period

Melbourne, Australia

Melbourne, Australia

Assisted the research department with clinical research related to Borderline Personality Disorder.

Bachelor Of Science And Arts, Psychology, Geography & Spanish

Activities and Societies: Member of the Monash Spanish and Latin American Club

University Exchange, International Relations And Affairs

I undertook a year-long exchange in Guadalajara, Mexico. I studied a range of International Relations and Spanish and Latin American.