Amanda Mccormick Email & Phone Number

Boston, Massachusetts, US

Boston, Massachusetts, US

Boston, Massachusetts, US

• Develop & execute demand generation campaigns to capture leads and drive website traffic for clients
• Manage organic and paid social media content development, execution, optimizations, reporting, and strategy for clients
• Content writing and editing for blogs, infographics, social media, and websites
• Assist with client media relations

Boston, Massachusetts, US

• Ownership of email activities making it the top performing channel for revenue generation each month
• Creatively manage marketing campaigns to achieve enterprise-wide goals (involving copywriting, product education, and graphic design)
• Manage company global rebrand project
• Cross-functional collaboration to align marketing team with other departments creating efficiency in achieving company-wide goals
• Manage and execute all company internal knowledge sharing programs and trainings
• Develop organic social media strategy, and manage the team's Social Media Coordinator

Boston, Massachusetts, US

• Manage marketing operations for demand generation and content marketing campaigns
• Lead project management for all marketing team initiatives
• Cross-team collaboration to align marketing team with other departments creating efficiency in achieving company-wide goals
• Develop organic social media strategy, and manage the team's Social Media Coordinator
• Implement strategies to connect 9 global teams with the goal of creating synergies in marketing goals and content delivery
• Own and report on content marketing analytics (email, organic social media, editorial) to gain insights on conversions, CTR, website traffic, and engagement

Boston, Massachusetts, US

• Develop organic and paid content calendars and manage execution of daily content (Facebook, Instagram, Twitter, LinkedIn)
• Manage paid social analytics to gain insights on conversion, CTR, and creative assets
• Manage organic social analytics to gain insights on engagement, traffic, and creative strategies
• Project management for marketing team launches and events
• Copywriting for social media, email marketing, and website
• Collaborate on website development and SEO strategies to increase the effectiveness of content marketing initiatives

Charlestown, MA, US

• Build and manage cross-functional marketing plan for high end footwear and apparel categories across all channels (email, affiliate, social, site design)
• Manage organic social analytics to gain insights on conversion, traffic, and creative strategies.
• Strategized to create a testing framework for paid and organic social to gain key insights about segmented audiences and content types.
• Implement social boosting strategy to maximize ROI for Shoes.com and ELEVTD.com
• Develop organic content calendars and manage execution of daily content for Shoes.com and ELEVTD.com (Facebook, Instagram, Twitter, YouTube)
• Heavy use of Spredfast (CRM)

• Participate in speaker sessions, mentor workshops, and roundtable discussions related to organizational diversity, implicit bias, the confidence gap, and gender issues in the workplace
• Create and schedule content for program social accounts (Instagram, Twitter, Facebook, and blog)
• Manage communication between the center and all Fellows (20)

• Maintain organic social media content calendar
• Create informational company resources (i.e. training videos, FAQ pages, and sales presentations)
• Research collaborators to expand company network, and competitors to better understand the marketing technology industry
• Source client leads across 4+ cities
• Heavy use of Excel, Google Drive, and proprietary content management and analytics software

Waltham, Massachusetts, US

• Author press releases, campus news articles, and blog posts
• Report and analyze media coverage utilizing an online content management system (Drupal)
• Manage media relations database
• Use analytics platforms (Trendkite, MeltWater, Cision) to organize and analyze data regarding media coverage, competition, and various media outlets

• Lead 10 team directors and a general body of 25+ students to create an event for high school girls in which they receive free prom dresses and attend workshops on life after high school, women's empowerment, and inner.
• Effectively work with Bentley University's Center for Women in Business to expand group's reach and further mission of young women's empowerment
• Plan and execute event involving 200+ individuals
• Produced 30 minute segment for local cable news show to promote organization to the local community
• Work collaboratively with outside organizations such as kate spade new york, Dunkin' Donuts, Edible Arrangements, Panera Bread, and various boutiques to source donations

New York, US

• Analyze data to provide actionable insights on acquisition, awareness, and retargeting campaigns
• Created an interactive dashboard for analytics team featuring all relevant data about campaign performance (media costs/conversions/average order values, segment and regional trends over time, and cost efficiencies)
• Analyze digital campaign data to establish benchmarks for vendors (QTQ and display versus mobile)
• Built Google Spreadsheet for all client entities to collaborate on (analysts, creative agency, etc.) featuring dynamic dropdown menus, and advanced conditional formatting
• Collaborate with various vendors and agency partners including Pandora, LinkedIn, Facebook, Spotify, Google, Microsoft, and AOL
• Heavy use of Excel, Google Sheets, and Datorama to view, manipulate, analyze, and create visual representations of data

New York, New York, US

• Responsible for sales with high average dollar per sale amounts ($200 - $2,000) and units per transaction (3+ units)
• Provide outstanding customer service to 50-100+ customers per shift
• Handle and execute customer transactions using point of sale system

• Executive board member of a student-run 501(c)3 microfinance institution that manages a $145,000 loan portfolio
• Lead a 50+ person team and assist them with individual projects focused on improving the outreach of BMG
• Create and maintain relationships between BMG and its stakeholders, as well as the Bentley University community
• Source loan clients from small businesses in the Greater Boston area that are barred from traditional credit markets

New York, US

• Created 1-billion-dollar enterprise business strategy for Jack Spade to present to Kate Spade & Company executive board (CEO, COO, CMO, CCO, etc.) It included strategy involving international expansion, print and.
• Analyzed competitive pricing to assure global alignment and consistency across regions (Europe, Middle East, South East Asia, Japan, Hong Kong, China) and categories (handbags, small leather goods, ready-to-wear.
• Assessed and compiled 100+ international store profiles to create master reference tool for SVP
• Participated in market by assisting international team with ready-to-wear presentation
• Managed store profiling and competitive pricing analysis projects with Middle East business partner

New York, US

• Responsible for sales with high average dollar per sale amounts ($200 - $5,000), and units per transaction (3 - 10+ units)
• Provide outstanding customer service to 40 - 100+ customers per shift
• Handle and execute customer transactions using point of sale systems

• Led a group of 25+ young children (ages 3 - 4) while ensuring their safety and enjoyment
• Worked effectively and thoroughly with mentally and physically handicapped children
• Collaborated with senior counselors as well as junior counselors in training positions
• Worked closely with camp administration as well as parents

New York, NY, US

• Responsible for sales with high average dollar per sale amounts ($300 - $1,000) and units per transaction (3+)
• Provided outstanding customer service for 20+ customers per shift, while assisting with merchandise questions
• Marketed store events to local community

Master'S Degree, Marketing Analytics

Bachelor Of Science - Bs, Marketing, Liberal Studies In Media Arts And Society

Fashion Styling

American Consumerism