Managed, led and supported a campaign program management team (4-5 employees) within CMG (Consumer Marketing Group) which managed 50+ programs per quarter (channels: email, web, onsite, and third-party media)Held a key partner role to the regional marketing team in planning, coordinating,and scaling the successful execution of cross-channel marketing efforts. Partnered with multiple stakeholders across the organization including ConsumerStrategy, Channel Marketing, Product, Database Marketing, Operations, Analytics and Finance.Responsible for developing and optimizing scalable processes and successfully provided ongoing feedback and training on marketing tools or platforms.Identified potential issues and developed risk mitigation strategies.

Responsible for the successful execution of cross-channel marketing campaigns that support Consumer North America business units and channels: email, web, onsite and through third party media. Drove cross-functional stakeholder conversations to maintain alignment on creative, messaging, audience targeting, production requirements, program milestones and resolved issues and constraints. Acted as team liaison to cross functional execution stakeholders (Database Marketing, Channel Mangers, Analytics, Marketing Managers, Product Managers, Creative Team/Agencies, Web Dev., etc.)

Client: PayPal