Partner, Head Of Games Marketing
CurrentLead Marketing for a16z Games & GAMES FUND ONE
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Doug Mccracken is listed as Partner, Head of Games Marketing at Andreessen Horowitz, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Doug Mccracken.
Doug Mccracken previously worked as Marketing Lead at Supercell and Brand Marketing Lead at Supercell. Doug Mccracken holds Mba, Marketing, Corporate Strategy from University Of Michigan - Stephen M. Ross School Of Business.
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Doug Mccracken is a Partner, Head of Games Marketing at Andreessen Horowitz. Colleagues describe them as "Doug and I worked together at a hot start-up gaming company (U4iA Games) from 2012 to 2013. We worked together on corporate strategy and worked on platform deals like Facebook and Amazon. Doug is a smart, hard-working, and dedicated marketer who has a superior ability to wear multiple hats and manage many emergencies. On a personal level, I think Doug a great person with a high degree of integrity and commitment to his family and work. Doug would make a great addition to any team-focused organization." and "Doug is an exceptionally talented, strategic and analytically driven brand marketing executive who posts a rock-star caliber lineup of franchise successes. I had the pleasure of adding Doug to my teams on two occasions while at Activision - first to manage the development and launch of leading games such as Call of Duty and Doom, and the second time I brought in Doug to lead all marketing and brand management for the Guitar Hero franchise. Doug builds winning businesses and teams that flourish under his guidance. Key traits - honesty, high integrity, level-headed under pressure, strategic business savvy."
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San Francisco Bay Area
Lead Marketing for a16z Games & GAMES FUND ONE
Greater Los Angeles Area
Head of Marketing for independent studio focused on developing AAA web and mobile games for core consumers. U4iA's first-person shooter, Offensive Combat, achieved over 2M registered users less than six months after launch.
Led Skylanders product management team generating sales of $1B on execution offranchise strategy with console, action figure, web, and mobile products.
Led brand teams developing new action gaming intellectual property and previously led strategy team for Guitar Hero business.
Led global brand teams launching Guitar Hero III: Legends of Rock, 1st video game toachieve $1B in sales, and DJ Hero, #1 New IP of 2009.
Launched Doom 3 and other enthusiast products driving 5M unit sales worldwide.
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Doug Mccracken works for Andreessen Horowitz.
Doug Mccracken is listed as Partner, Head of Games Marketing at Andreessen Horowitz.
Doug Mccracken is based in San Francisco Bay Area, United States while working with Andreessen Horowitz.
Doug Mccracken has worked for Andreessen Horowitz, Supercell, Riot Games, U4Ia Games, and Activision.
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Doug Mccracken holds Mba, Marketing, Corporate Strategy from University Of Michigan - Stephen M. Ross School Of Business.
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