Doug Mccracken is a Partner, Head of Games Marketing at Andreessen Horowitz. Colleagues describe them as "Doug and I worked together at a hot start-up gaming company (U4iA Games) from 2012 to 2013. We worked together on corporate strategy and worked on platform deals like Facebook and Amazon. Doug is a smart, hard-working, and dedicated marketer who has a superior ability to wear multiple hats and manage many emergencies. On a personal level, I think Doug a great person with a high degree of integrity and commitment to his family and work. Doug would make a great addition to any team-focused organization." and "Doug is an exceptionally talented, strategic and analytically driven brand marketing executive who posts a rock-star caliber lineup of franchise successes. I had the pleasure of adding Doug to my teams on two occasions while at Activision - first to manage the development and launch of leading games such as Call of Duty and Doom, and the second time I brought in Doug to lead all marketing and brand management for the Guitar Hero franchise. Doug builds winning businesses and teams that flourish under his guidance. Key traits - honesty, high integrity, level-headed under pressure, strategic business savvy."