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Michael Mccunney is a CMO | Marketing Strategy, Management at Fill My Pipe. He possess expertise in cross functional team leadership, new business development, marketing strategy, sales management, strategic planning and 32 more skills. Colleagues describe him as "11 things I love about Mike: 1) He built a fantastic marketing foundation for the team he hired in, setting them up to succeed. 2) Mike despises boring ideas, so we get to do creative/fun stuff all the time. 3) He encourages risk-taking and is genuinely a-ok with fails as long as there are learnings. 4) He hires awesome ppl that are a pleasure to work with. 5) Mike has an awesome sense of humor and a treasure trove of dad jokes. 6) His team has better work-life balance than any other team. 7) He welcomes new ppl to the team in a truly spectacular/unforgettable fashion. 8) Mike genuinely loves marketing. 9) He insists that we prioritize health and family first. 10) Mike is the rare marketing leader that can really build a bridge with sales. 11) He's got great ideas and recognizes great ideas when he sees them.", "Michael is an extraordinary marketing leader, and it was evident from the first day we met. He took a fledgling tech startup to a professional marketing level in mere months, from branding to web presence to driving demand for the business. He has an unbelievable understanding of martech and how to combine systems to get the very most from a tight budget and few resources. He was a tremendous partner to sales and we could not have achieved the success we had without his deep experience, personal drive and relentless creativity.", and "Michael is an extraordinary marketing leader with years of hands-on and leadership experience across the entire marketing stack. We have worked together on many projects and I think his best trait are his passion and focus towards the customers’ need and tendencies. His single minded focus on and understanding of the customer leads to optimal marketing decisions and acquisition of many new customers for the company. In addition, Michael is an excellent team leader who can effortlessly rally the troops towards a common goal. I would say that working with Michael is a great learning experience."
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CmoFill My Pipe Feb 2024 - PresentFounder and CMO of Fill My Pipe (FMP), providing DemandGen, LeadGen, and Content Strategy services to the greater SaaS community. -
Vice President, MarketingRevenue Analytics, Inc. Aug 2018 - Sep 2023Atlanta, Georgia, UsI am the Vice President, Marketing responsible for the company's marketing and brand strategy, communications and global campaigns. -
Member, Chapter PresidentClub Cmo Jun 2018 - Sep 2023Formerly the CMO Club, Club CMO is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment. Tailored exclusively for top marketing executives, the club prides itself on being the most innovative and engaged community of senior marketing leaders in the world. The original CMO Club was founded by seasoned marketing executive, Pete Krainik in 2008. -
Board Member, Peak CmoPeak Community Jun 2020 - Aug 2023Atlanta, Georgia, UsPeak CMOs are the 1% marketing executives that are challenging the status quo of what it means to be a CMO. -
Head Of MarketingSmartbim Technologies Aug 2017 - Aug 2018Alpharetta, Ga, UsThe bigger the challenge, the better the opportunity. Easy is boring.Initially charged with helping pivot an eight year old business services company to a niche SaaS provider, I am responsible for the creation and execution of the company's marketing vision, strategy and enablement of sales to obtain growth revenue goals. My growing team of Marketing Rockstars and I have delivered nurtured, actionable leads based on our original content, positioning and targeted promotional activities which have converted into significant pipeline and bottom line revenue.Managing strategy, content, SDR pros, agency and marketing content professionals, the team has spearheaded the development and execution of original, greenfield leadership content in a rapidly growing (~20% CAGR) space; effectively positioning SmartBIM as the industry leader in BIM strategy in the commercial market. -
Director Of MarketingSmartbim Technologies Apr 2017 - Jul 2017Alpharetta, Ga, Us
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Product Marketing Manager, Data Center & Network ServicesInap Dec 2015 - May 2017Atlanta, Georgia, Us* Authored and executed DCNS Marketing Plans, outlining internal and external market strategies and tactics for the portfolio of DCNS products including Colocation, Performance IP™, Managed Hosting, Private Cloud, MIRO Controller, CDN, Managed DNS, China Performance IP, CloudOption and the INAP Connect Suite.* Responsible for content creation and curation of DCNS data sheets, info sheets, blogs, webinars, buyer’s guides, training roadshows, trade shows, sales and product promotions.* Charged with rebuilding social media strategy and activity (LinkedIn, Twitter, Facebook), employee social media engagement and evangelism programs. -
Channel Marketing ManagerInap May 2013 - Dec 2015Atlanta, Georgia, UsResponsible for product and program marketing of Internap via the Channel-----------------------------------------------------------------------------------------------------------------------------------* Created and tactically deployed Channel Marketing Plan credited with transforming near-defunct Performance Partner Program into revitalized $110M+ annual contributor.* Wrote, produced, and implemented highly successful Training & Certification Program including accompanying co-branded collateral resulting in over 290 certifications from top-producing elite partners (program is active, evolving and growing). Routinely presented Internap T&C programs and Internap value prop to partners and prospects.* Increased contact database by 1000% via event outreach, strategic shift in partner interaction and self-produced newsletter. Newsletter routinely achieves 21% plus HTML open rate, best of any Internap communication.* Subject Matter Expert (SME) for the Healthcare / Healthcare Tech vertical, responsible for company positioning, vertical briefing, plays and messaging to the $45B Healthcare Internet infrastructure market (specifically in regards to HIPAA and HITECH compliancy).* Shaped content distribution paths based on created buyer personas, specialized nurture campaigns utilizing marketing automation resulting in a 270% increase in new partners and increased revenue from existing channel partner base.
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Residential Marketing ManagerRepublic Services Inc Sep 2010 - Apr 2013Phoenix, Arizona, UsResponsible for the growth and retention of the $7M Greater Atlanta Residential Open Market Channel -----------------------------------------------------------------------------------------------------------------------------------* Created Residential Business Plans and Marketing Plans outlining strategic areas of growth which lead to the implementation of specific new sales tactics and strategies, customer service call flow, and operational changes. * 120% year over year increase in new residential revenue directly resulting from the successful implementation of the marketing plan.* Developed successful new marketing collateral bundling new services illustrating a compelling value proposition* Successfully grew brand awareness in marketplace through direct sales, internet presence, direct mail, and new product initiatives* Authored winning response to RFP from the AATC, created and presented proposal resulting in the award of the Hartsfield-Jackson Atlanta International Airport contract valued at $11MM -
Managing MemberArcher Allen Group May 2007 - Aug 2010Archer Allen Group is a marketing research and research analysis company that allows small and medium sized businesses the same opportunity that large companies have of surveying their current clients, understanding what motivates their buying behavior, and targets segmented current non-customer groups that look and feel like their current clients.
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Biological Products SpecialistSanofi-Aventis Jun 2004 - Jun 2006Paris, France, FrResponsible for the sales of Pediatric, Adolescent, and Adult Vaccines for Sanofi-Pasteur (subsidiary of Sanofi-Aventis) as well as usage of Vaccine Shoppe.com and presenting new information and guidelines to both private practices and Local Health Departments.-------------------------------------------------------------------------------------* Exceeded 100% quota on all products in portfolio, including the successful launch of two new products; placing performance in the top 5% nationally. * One of the strategies implemented was the creation of a new PowerPoint presentation to utilize at all in-services, which was implemented region-wide. The presentation broke down how small changes could lead to big financial savings for the client.* Created and implemented new “top-down” strategy resulting in large, profitable, influential partners including Springfield Clinic, Decatur Memorial, and SBLHC. The strategy involved bypassing physicians, nurses and office managers and going directly to the C-level stakeholders who were able to make decisions for large purchase orders. Majority of sales came from large corporate orders as a result. * Developed and implemented the successful “Profitable Partnership Presentation” throughout region. -
Business Development ManagerLojack Corporation 2002 - 2004Irvine, California, UsLoJack Corporation manufactures, distributes, and sells a proprietary vehicle recovery device used by the police to aid in stolen vehicle recovery.---------------------------------------------------------------------Originally hired as an MBA intern which led to a full-time business development position. Responsible for the development of the LoJack product sales. * Grew “LoJack Partner Programs” profitability over 350% by adding 12 new partners and leveraging the brand equity of new partners through direct mail and telephone contacts.* Created, developed, and executed new profitable partnership programs from a program that had been failing; developed relationships with Farmers, AMICA, American Family, MetLife, and GEICO.* Developed customer lifetime value models, profitability analysis, sales strategy planning, as well as strategic direction for opening up new, direct markets which are all still considered one of the strongest ways for LoJack to brand and distribute units.
Michael Mccunney Skills
Michael Mccunney Education Details
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Boston College Carroll School Of ManagementMarketing / Strategy -
University Of HartfordPsychology
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Robinson High SchoolHigh School Diploma
Frequently Asked Questions about Michael Mccunney
What company does Michael Mccunney work for?
Michael Mccunney works for Fill My Pipe
What is Michael Mccunney's role at the current company?
Michael Mccunney's current role is CMO | Marketing Strategy, Management.
What is Michael Mccunney's email address?
Michael Mccunney's email address is mi****@****hoo.com
What is Michael Mccunney's direct phone number?
Michael Mccunney's direct phone number is 177033*****
What schools did Michael Mccunney attend?
Michael Mccunney attended Boston College Carroll School Of Management, University Of Hartford, Robinson High School.
What skills is Michael Mccunney known for?
Michael Mccunney has skills like Cross Functional Team Leadership, New Business Development, Marketing Strategy, Sales Management, Strategic Planning, Strategy, Product Marketing, Sales Operations, Marketing, Marketing Communications, Product Management, Digital Marketing.
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