• Responsible for setting the strategic direction for the organization including revising the compensation structure and creating a plan for increased productivity and profitability without cutting commissions. • Establish comprehensive sales revenue forecasts per product and territory for the 2 divisions of sales representatives and account managers while tracking and managing their overall performance and development.• Prepare and execute action and training plans with sales representatives and the sales team to improve the effectiveness of lead generation and prospecting. • Work in collaboration with multiple layers of management to ensure sales and production are effectively managed.• Produce accurate, competitive pricing analysis on the company's product proposals and quotes while maintaining maximum profit margins, resulting in the achievement of quarterly and annual sales and EBITDA objectives.• Partner with production management to decrease manufacturing errors and increase customer satisfaction. Notable achievements while in the position have included:- Produced results that exceeded the organization’s profitability & revenue goals (2016-18) - Successfully led the implementation of the Salesforce CRM.- Set multiple monthly, quarterly and yearly records in terms of sales revenue for multiple lines of business. - Developed and implemented key performance indicators to further support the company’s rapid sales growth. - Successfully prepared a business development plan and sold Traco as the preferred supplier of flexible films and packaging to the leading distributor of print, packaging and facility solutions in North America.- Lead Traco's brand revitalization with a calculated marketing strategy and restored brand's relevance in the flexible packaging market space.

• Directed and managed overall sales operations for a clinical skin care company with a client base of medical spas, doctors and licensed professionals.• Optimized the effectiveness of the sales organization and cross-functional teams to produce consistent sales quota growth.• Coordinated sales forecasting, planning and budgeting within the sales organization and the development and implementation of sales cycle methodology improvements while negotiating multiple location contract agreements. • Researched, developed and analyzed strategies and plans to correctly identify new business opportunities.• Created and implemented a revenue development and delivery plan and oversaw the planning and development of sales and marketing materials. Notable achievements while in the position included:- Lead the sales team to consistent year-over-year growth that resulted in an increase in total market share and 51% overall company growth. - Instituted a client-centered sales prospecting model that resulted in an increase in 150%+ in year-over-year new business accounts.- Created a highly effective client loyalty program that boosted sales by 15%+ of forecasted revenue over the 2015 target. - Directly managed corporate accounts, reduced client attrition rates and continually monitored client buying preferences. - Balanced both short and long-range objectives while delivering results that achieved quarterly and annual sales with EBITDA objectives.- Continuously enhanced the quality of service by developing and implementing a comprehensive training program which served to proactively identify new sales opportunities.

• Served as an adjunct professor of Business Management, teaching Management 3000 – Organizational Behavior.

• Provided highly effective enterprise solutions to clients in all industries through brand enhancement with print, document and data management technologies. • Served as a Territory Sales and Account Manager in Wisconsin, which entailed the selling of services and enterprise management solutions to large companies within the territory. • Correctly identified and took advantage of growth opportunities within the territory, targeting key influencers leading to executed contracts. • Build profitable relationships with mid-level to C-suite executives while interfacing on key corporate initiatives. Notable achievements while in the position included:- Delivered results that grew the territory from $650,000 to $1.55M during the first year in the territory. - Finished at 158% of the total territory budget during the 2nd year in the territory. - Worked to improve client relations between Xerox and historically dissatisfied clients to retain or reacquire them as customers. - Met corporate objectives by diversifying Xerox client offerings within the office and service enterprise market space.