Kip Mcdaniel Email & Phone Number

Fort Mill, South Carolina, United States

Manage the creative process and direct the creative team in the production of marketing content - print, digital and video assets. Develop strategic marketing plans that support the long-term strategy of the company that grow the skylight/skysystems category and the VELUX brand for both residential and commercial markets.

Durham, North Carolina

• Management and execution of marketing initiatives to promote Cree's industry-leading LED lighting product offering to various target markets, in support of the overall marketing and business strategy goals. Key.
• Work closely with marketing, sales leadership, and other internal customers to effectively produce marketing communication materials that meet strategic business initiatives.
• Develop and implement integrated marcom plans using the most effective mix of channel and media to support new product launches, sales promotions, events and other sales/marketing programs.
• Design and execute timely distribution of print and electronic materials.
• Source and coordinate product and application photography and/or video production.
• Manage external vendors for print and online initiatives.

Apex, North Carolina

• Leadership and strategic direction for marketing communications of a $1.3 billion international hand tool and power tool company. Global responsibility for managing a consistent brand identity for 36 brands such as.
• Direct in-house design team in the development of product packaging/merchandising concepts for customer line reviews and seasonal promotions that contributed to increased sales and market share gains with high volume.
• Led a team of designers in the creation of a corporate identity for the newly formed Apex Tool Group, including company logo, website, stationery, and marketing materials for worldwide deployment.
• Created an online project management system that streamlined workflow, improved productivity, and enhanced communications between marketing managers and creative team members.
• Spearheaded the creation of a new retail trade dress identity for the historic Crescent brand that enhanced product at retail and enabled exciting new product extensions.
• Designed a national advertising campaign for one of the focus brands, GearWrench, that contributed to increased sales and brand awareness in the industrial channel.

Apex, North Carolina

• Promoted to a key leadership role in marketing communications for a $800 million international hand tool and power tool company. Directed a dedicated in-house design team to maximize their talents and produce highly.
• Contributed to sales growth with major retail customers by quickly producing product merchandising concepts for promotional opportunities with Lowes, Home Depot, Ace Hardware, and Costco.
• Developed a NASCAR motorsports promotional program that generated $5 million incremental sales.
• Designed a centralized network of digital artwork assets to streamline workflow and increase productivity.

Raleigh, North Carolina

• Management and development of creative marketing communication materials that supported the marketing department of a $400 million international consumer/industrial hand tool company. Leadership of an in-house team of.
• Directed a cross functional team in the development of a dynamic product information management system that improved the company website by enabling customers 24-7 access to product details and downloads.
• Designed and contributed to the production of a 30-second national TV commercial for a new consumer hand tool product, Crescent RapidRench, that doubled sales at The Home Depot stores.

Raleigh, North Carolina

Built and managed an in-house creative department to replace an external advertising agency. Hired creative talent, purchased equipment, established department structure and workflow procedures. Realized a cost savings of $1 million within the first year verses outside agency fees.

Lincolnton, North Carolina

Produced creative marketing materials such as advertisements, catalogs, brochures, logos, retail consumer packaging, and point-of-purchase displays for clients including: Homelite, John Deere, Allibert/Rubbermaid, Sears/Craftsman, Vermont American Tool, Cooper Tools, Freud, Regent Lighting, and Holiday Inn.

Lincolnton, North Carolina

Played a key role in the startup of an in-house creative department and managed a team of graphic designers in producing marketing communication materials for power tool accessory products. Realized a cost savings of $700,000 within the first year verses outside agency fees.