Michael Mcdaniel Email & Phone Number

I have 15+ years of hands-on and executive experience in Digital Advertising, Digital Marketing/Web Analytics, User Experience and User Interface design and optimization, Conversion Rate Optimization, Search Engine Optimization, Front-end Development, and more.Digital AdvertisingI develop, implement, integrate, manage, track, measure, analyze, and optimize demonstrably successful stand-alone, cross-channel, and media-mixed digital marketing campaigns on and across a range of platforms and networks, employing tactics and strategies matched appropriately to desired conversion types.I work extensively with Google Ads and Google Ads Grant (Google Ads Certified Professional in Search, Display, Video, and Measurement), as well as Bing Ads (Microsoft Advertising Certified Professional). Other platforms and networks include but are not limited to Facebook, Twitter, Youtube, and Vimeo.Digital AnalyticsExtensive experience planning, implementing, customizing, and performing web, digital, product, and purpose-specific analytics using a range of digital marketing and web analytics platforms, services, and types. Tags and custom scripting are deployed and managed through Tealium and Google Tag Manager.Along with my other Google professional certifications I hold a Google Analytics Individual Qualification (GAIQ).User Experience and User Interface (UX/UI) / Conversion Rate Optimization (CRO)Data-driven site, landing page, content, advertising, funnel, and point-of-conversion development and optimization - honed with accumulated knowledge and experience, relevant best practices, testing protocols, and an eye toward color theory.Web Systems / Hosting / Information Technology20+ years of experience in an array of server and client technologies and services including Linux; Apache; API and web services; server/site performance & uptime monitoring; domain and DNS management; web/data server management; log analysis; corporate email systems; point-of-interface planning & management; network routing; firewalls; network security; data/email security & retention; network/internet communication protocols; and Microsoft server and desktop operating systems.

Listed skills include Web Analytics, Web Content Management, Google Analytics, Google Adwords, and 33 others.