Oversee all aspects of paid advertising strategy, execution, reporting and optimization systems, as well as hiring and training of paid media staff.-- "With each passing year from 2021 to 2023, Pat McDaniel delivered more leads, at a lower cost per lead. In those 3 years, our paid ad leads went up from 483/year to 1,454/year (3X increase)." - Greater Boston Urology (9 locations)-- "Pat McDaniel took one of our existing LinkedIn ad offers and promptly increased the lead levels 493%, without spending any more money than before. He also guided us to better offer topics that generated far more leads, for longer." - SafelyYou

Providing strategy, planning and execution of paid search and paid social ad initiatives for small to mid-sized businesses.-- Google, Bing, LinkedIn, Facebook advertising-- Landing page testing and optimization-- “It has been a great experience working with Pat McDaniel on our paid ad campaigns. We have seen measurable increases in conversions from our campaigns each month since Pat started managing them." - TriStar Plastics-- "Pat's results are nothing short of astonishing. We are consistently generating more leads every month at a better quality than ever before." - Jersey Strong Gyms

A word to the wise regarding Square 2 Marketing. Check their reviews (especially on Glassdoor.com).My role as a marketing consultant was to develop, execute and optimize expansive end-to-end marketing campaigns for $10-50M companies. Results included:-- Exceeding lead projection goals 11 of 12 months (by a cumulative 38%)-- Generating 1,173 leads in 8 months for my main client-- Delivering a nearly 800% ROI for MQLs-- Increasing lead levels on Linkedin Sponsored Updates by 250%Tactic oversight and execution included---- Content marketing (whitepapers, ebooks, blogs)-- Email marketing and lead nurturing-- Landing page design, copy, optimization-- Social media dissemination of educational content-- Paid ads (Google, Linkedin)-- Influencer outreach-- Hubspot and Google analytics analysis

-- Managed Google Adwords ad spend of over $610,000 -- Generated 13,100 new leads and 6,600 customers for my clients-- Generated 3,752 leads in 11 months for a $2 million home services company-- Consistent 30+% landing page conversion rate for Google/Bing traffic-- Delivered an 550% ROI for new client acquisitionServices include---- Google/Yahoo/Bing pay-per-click advertising-- Website conversion rate optimization consulting

Responsible for providing connectional programs for churches and organizations

I worked in various pastoral positions in several states-- building from scratch or turning around ministries.My responsibilities included:- Public speaking to groups from 10-1,000- Leadership development- Strategic planning- Research/Study- Prayer!

I worked in both audit and tax areas.