Stephen Mcdaniel Email & Phone Number

Research and content for peak developer ROI. Real-world solutions for efficient, streamlined data and analytics pipelines—no fluff, just results.

Conshohocken, Pennsylvania, US

Designing & building data applications that empower overwhelmed decision-makers to maximize ROI.Audience APIs & Analytic Dashboards using SAMBA real-time audience data, core company data assets around worldwide ads, closed caption text and other 3rd party consumer behavior data sources.Audience Analytics & Data Platforms: Developed audience APIs and.

Conshohocken, Pennsylvania, US

• Built data applications to drive impact and maximize ROI by combining data engineering, data science, and advanced analytics.
• Automated a Snowflake pipeline processing 100B+ records from various sources, including advertising data and AI-driven brand detection.
• Delivered advanced analytics and POCs for new product capabilities, supporting key clients and sales opportunities.
• First data science and advanced analytics hire. 20+ projects delivered in first two years.

Santa Monica, California, US

Successfully developed an innovative system for leading retailers and consumer goods companies to determine the ROI of their major sports team branding investments.FanAI went through a multi-month furlough while pursuing acquisition by several companies. After losing our CTO, I realized I needed to pursue other opportunities. The team I worked with at.

Forecasting and scenario modeling for $1B+ product line acquisition by a global top 20 pharma company. Complex scenario modeling, forecasting, and data enrichment behind the scenes. Complete slide decks and advanced dashboards iteratively developed. Built with R, SQL Server, and Spotfire.Customer lifetime valuation program, data acquisition, quality.

Faculty at The Data Warehouse Institute, INFORMS (Operations Research, AI and Analytics society), and the American Marketing Association. Co-developed and taught courses on Marketing Analytics with Tableau, Excel, and Access; Visual Analytics with SAP Lumira, Spotfire and Tableau and Data Visualization with R, Vega, and open source technologies..

Orlando, FL, US

Advise the Executive team of this $50M/year non-profit serving the greater Orlando area. Offer strategy and best practices for data warehousing, analytics, AI and a diverse range of technology needs

Renton, WA, US

• Gave multiple talks at TDWI Worldwide conferences on Big Data Visualization, Dashboard Design, and Executive Buy-in and The Future of Data Warehousing.In this workshop, learn how to use R and RStudio to create.
• Learn cutting-edge R packages that enable the creation of customizable data visualizations for yourself or to share
• How to build essential chart types based on a case study approach
• How to create compelling data visualizations and explore possibilities to make them dynamic and interactiveCourse details at one conference.

Menlo Park, California, US

Recruited by the CEO and Marketing VP to write a launch white paper and lead a keynote with VP of Tech and VP of Marketing at Strata. From the press release, “On October 29, ClearStory Data Founder, Vaibhav Nivargi, VP Technology and Products, Brian Zotter, and VP Marketing, Stephanie McReynolds, will introduce the ClearStory Data solution alongside.

Seattle, WA, US

Developed next-generation strategic road-map for co-founder/CDO of Tableau. Redesigned and updated all Tableau examples that ship with the product. Some of these workbooks appear on my Tableau Public profile at https://public.tableau.com/profile/stephenmcdaniel/Most of the projects I championed or contributed to in this roadmap have been implemented in.

Chicago, IL, US

Authored and taught a two-day course at multiple locations, "Customer Behavior Insights through Marketing Dashboards." The course is interactive and hands-on, using the case study approach. It will show you a simple yet solidpath to obtain hidden value from your data, including the ability to combine key datasets, efficientlyanalyze data using simple.

I led efforts to improve data infrastructure for large-scale data warehousing, advanced threat detection, and systems to react to real-time threats to Navy assets worldwide.Helped review and select additional technologies to improve system performance and time to develop new analytic initiatives. Designed and led initial Teradata, Informatica, and Tableau.

Los Gatos, CA, US

As requested by the CMO, I architected and implemented a framework for estimating lifetime value at the customer level. Part of this effort included pioneering an advanced, integrated view of every customer using a wide array of metrics and key indicators. A second part included segmentation and leveraging this information to refine channel acquisition and.

Sunnyvale, CA, US

Part of an extended team seeking to improve Ad Sales visibility into client metrics at scale. Helped develop a vision to augment internal systems with external best-of-breed analytics and data warehouse tools, despite an ingrained culture of "not invented here." This enabled executives in Southern California to justify extensive proof of concept projects.

Cary, NC, US

I led a team of 40 in the development and testing of the next-generation analytic businessintelligence products at SAS. Our products generated approximately $100M/year in my last year working with this wonderful, talented group of people.My team was responsible for SAS Enterprise Guide and the SAS Add-In for Microsoft Office. Revenue growth of products.

US

I led and hired the team, from the ground up, that built the first data warehouse, businessintelligence infrastructure and advanced web analytics environment.Bala Ganesh, my manager, stated in a written review, “Stephen built a successful business intelligence team and data warehouse in world record time!” and “He was a great team player capable of wowing.

Austin, Texas, US

I worked closely with the founder (Katherine Glassey) and head of product (John Rotherham) to help define, create and manage the vision and feature-set around Brio's planned next generation of zero-client, web-based BI products. I also managed the feature set and large sale presentations for the core server products responsible for approximately 45% of.

Tokyo, JP

TAP was a joint subsidiary of Takeda & Abbott. It is now Takeda US.As an independent consultant, championed and led the development of the first widely-used clinical trials data warehouse and business intelligence environment. This resulted in a radical change in the availability of critical data across all areas of drug development, finance and marketing.

Durham, North Carolina, US

Lead statistician for AIDS trials with multiple client companies- design, analysis and presentation of trial results. Designed and developed data management systems from scratch using SAS and Oracle.Was PharmaResearch Corporation, now Chiltern International.

Brentford, Middlesex, GB

Analysis and statistical programming for multiple research areas including Congestive Heart Failure, AIDS and Alzheimers Automation of reporting systems with SAS- greatly reducing time to disseminate analytic insights and drug submission.

Durham, North Carolina, US

Analysis and statistical programming for multiple research areas including CHF, AIDS and Alzheimers. Automation of reporting systems with SAS. Worked with the early SAS Ph Clinical team on their automated reporting solution.

Brentford, Middlesex, GB

Manufacturing QC- data capture, systems, and analysis. Helped introduce six sigma to the manufacturing line workers and convince them of the importance of consistently using the methodology to maximize purity and hit their bonus targets.

Ba, Economics, Math & History

Doctoral Studies, Statistics

Doctoral Studies, Econometrics & Accounting