I'm Marianne De Guzman, and I craft engaging and informative content, specifically in the B2B SaaS landscape. I have seven years of experience in content marketing and have written a variety of topics like real estate, health, fashion, home, and lifestyle. However, having a background in business communications technology, I am more adept at writing about the latest trends and innovations in the B2B SaaS sphere. I currently work for TechnologyAdvice, a renowned B2B media service for technology, where I produce quality content about VoIP, unified communications, project management, and team collaboration platforms.
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Professional-Level (Pro3) Staff Writer, Fit Small BusinessTechnologyadvice Dec 2022 - PresentNashville, Tennessee, UsCreates high-quality, authoritative content for small businesses with a focus on VoIP, unified communications, business phone systems, video conferencing solutions, and team collaboration tools.Responsibilities:• Works under the direction of a Content Producer or Director of Content to ideate future articles or ways to upgrade existing content in the field of expertise• Creates product-scoring rubric for articles• Creates copy that can be used in supplemental content elements such as infographics, quizzes, calculators, and pop-ups• Works closely with Research Associates• Creates article synopses and outlines based on keyword research• Studies how each piece of content fits within the readers' journey• Analyzes performance data related to previously written content• Suggests elements in their content and uses call-out boxes, 10x graphics, and lead magnets -
Office Technology Staff WriterFit Small Business Jan 2022 - Nov 2022New York, Ny, UsProvide the audience with the best answers to their questions about VoIP, unified communications, video-conferencing, and web-based chat tips. -
Content WriterAxadra Feb 2021 - Jan 2022Makati City, Metro Manila, Ph• Craft stories that will help clients to sell their products and services;• Gain knowledge of digital marketing techniques that will drive traffic;• Team up with like-minded writers and editors who can consistently produce quality work• • Writing Precision: Grammar, punctuation, and the elimination of typos• Research: Dive into the topic, understanding of branding and product line, accurate pick up of buyer personas• Word Count: Able to achieve the necessary word count as prescribed by the task• Deliver the agreed output within the committed timeframe• Takes ownership over the quality, timeliness, and integrity of the output — from concept to delivery• Write enjoyable, marketing-metric-driven long-form blogs/copies• Work well with varying workstreams and has admirable editing tolerance of near-zero• Deliver excellent, compelling, and business-specific marketing copies using fitting language, style, and company standards• Ensure that each article he/she creates is compliant with the client’s content brief specifics -
Content WriterIpresence Digital Marketing, Inc. May 2020 - Jan 2021Tarlac City, Tarlac, Ph• Write on a wide variety of topics about internet marketing, business, finance, health, entertainment, sports, technology, religion, politics, and education among others• Research industry-related topics• Conduct simple keyword research and use SEO guidelines to increase web traffic• Help create style guides or suggest changes to ensure content is consistent and clear• Complete writing projects, meet deadlines and follow content requirements in terms of style and project specifications• Create product descriptions, product reviews, buying guides, landing pages, and web magazine articles• Write SEO-based articles for Amazon Affiliates and other B2B websites (1,000-5,000-word article per day)• Proofread and edit content before publication• Ensure all-around consistency (style, fonts, images, and tone)• Revise content whenever customers or clients request changes -
Research AssociateOur Lady Of Fatima University Feb 2019 - Jan 2020Valenzuela City, Metro Manila, Ph• Conceptualize, develop, implement research activities for the department; develop research proposals• Prepare presentation materials and charts for management meetings and training activities• Prepare HR reports for submission to top management• Conceptualize, develop and implement Training Needs Assessment (TNA) ; write TNA Report, develop the training calendar and budgets• Conceptualize, develop, implement, and evaluate training and development programs; organization development and employee relations efforts and activities• Contribute articles and/or oversee the preparation and release of the HR newsletter• Lead teams in the implementation of HR events, programs and activities• Oversee the performance management system; enhanced if needed• Review, revise and/or enhance HR manuals, systems, procedures, job descriptions and processesResearch accomplishments at Our Lady of Fatima University• Correlates of Organizational Culture and Employee Commitment at the Our Lady of Fatima University (February 2019 - May 2019)• Employee Behaviors on Social Networking Sites (SNS) and its Associations on Personality and Job Performance Among Non-teaching Staff at the Our Lady of Fatima University (June 2019 - September 2019)• A Study on the Impact and Satisfaction of Employees on Fatima University Medical Center's Birthday Incentive Program (October 2019 - December 2019) -
Human Resource AdviserSt. Louis College Valenzuela Sep 2017 - May 2018• Facilitate end-to-end recruitment process including preparing job descriptions, posting ads, shortlisting and interviewing applicants (rank and file to managerial), and discuss new hire's processes and pre-employment requirements• Generate and proofread letters, reports, and memos• Draft interoffice memorandums and public announcements and proofread articles for newsletter• Perform special projects and assignments as requested (i.e., employee branding activities and marketing)• Coordinate all guidance activities of the different school departmentsOther functions at St. Louis College Valenzuela • Perform administrative work for the President and complete a variety of administrative tasks that include composing and preparing correspondence and communicate with the general staff on the President's behalf• Generate, edit, publish and share daily content in the school Facebook page to establish strong audience linkages • Attract potential enrollees by answering school queries and suggest information on the services offered
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Media And Communications InternIbon Foundation Inc. Jun 2016 - Jul 2016
Marianne De Guzman Education Details
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University Of The PhilippinesMinor In Speech Communication
Frequently Asked Questions about Marianne De Guzman
What company does Marianne De Guzman work for?
Marianne De Guzman works for Technologyadvice
What is Marianne De Guzman's role at the current company?
Marianne De Guzman's current role is B2B SaaS Writer at TechnologyAdvice.
What schools did Marianne De Guzman attend?
Marianne De Guzman attended University Of The Philippines.
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