Marco De Polo Email and Phone Number

I’m a corporate athlete that is driven to discover customer insights in complex market environments and use those insights to inform strategic business decisions - and most importantly to accelerate value creation for customers and the organization. I've had the opportunity to gain extensive experience and expertise as a practitioner and team leader in the healthcare industry, across medical device and digital health product development, strategic customer insights, portfolio & innovation strategy, corporate venture incubation & acceleration and open innovation. I thrive in complex and challenging business environments where companies have a strong sense of urgency to invest into customer value driven growth. Areas of expertise: insights discovery, customer opportunity development, jobs-to-be-done driven value creation, lean strategy development, portfolio strategy, corporate venture incubation & acceleration, Open Innovation, market-fit pilots, training, coaching, mentoring of corporate leaders, teams and startups._________________________________________________My approach to value creation is guided by 5 principles: 1. Be [authentically] people drivenFundamentally understanding people first should guide a company’s ambition and actions to create value!2. Be [relentlessly] customer value drivenProving that customer value is being created by satisfying unmet needs of underserved segments is what increases the chances of creating value for the business!3. Be [strategically] growth drivenCreating sustainable value for the business must be the ultimate unit of analysis and is the result of being strategic on which customer needs to target for value creation and which not - and eventually satisfying customer’s unmet needs better, faster and more cost effective!4. Be [performance] culture drivenAchieving ambitious customer and business objectives is a result of a company’s ability to develop, shape and continuously adapt its culture (s) and strive for “ambition-culture fit”. While culture fit does not guarantee business success, poor fit guarantees business failure!5. Be [hypothesis] driven to learn faster, better than anyone elseRapid, systematic and evidence based learning increases the chances of creating value for customers and the business. It’s the ultimate competitive advantage in uncertain business & market environments. Developing the right assumptions and testing them right - while concluding with the right actions is the ultimate competency and competitive advantage in environments with high decision uncertainty!