Lauren Mcdermott Email and Phone Number

-Leading an embedded team providing digital insights within a global consumer goods company -One of 48 colleagues selected (out of 300 candidates across the globe) into Kantar's Goldstar Achiever Scheme 2022 cohort. This programme supports the professional growth of its participants, developing client-centric and commercial thinking in an ambitious and collaborative environment – with career guidance, exciting challenges, exclusive events, and mentorship. I was a part of two successful… Show more -Leading an embedded team providing digital insights within a global consumer goods company -One of 48 colleagues selected (out of 300 candidates across the globe) into Kantar's Goldstar Achiever Scheme 2022 cohort. This programme supports the professional growth of its participants, developing client-centric and commercial thinking in an ambitious and collaborative environment – with career guidance, exciting challenges, exclusive events, and mentorship. I was a part of two successful challenges, and presented our work to C-suite members and senior stakeholders across the business. Successfully completed the Goldstar programme and received a special mention for my performance. Industries: health, hygiene, FMCG, financial services, sustainable energy Show less

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.The Digital Content team at Kantar is at the sweet spot of data, creativity, strategy, and activation. We are an international team of writers, search marketers, and content strategists, delivering high-impact work that drives digital performance for some of the world’s largest brands.Using insights drawn from digital consumer behaviour and local market… Show more Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.The Digital Content team at Kantar is at the sweet spot of data, creativity, strategy, and activation. We are an international team of writers, search marketers, and content strategists, delivering high-impact work that drives digital performance for some of the world’s largest brands.Using insights drawn from digital consumer behaviour and local market culture, we help engage our clients' audiences with creative copy and images that convey their brand values. Our work is built on a strong technical foundation that optimises search performance. Our approach spans accessibility, content, and linking strategies, ensuring that we provide all the necessary signposts for search engines. Show less