Amy Mcdevitt Email & Phone Number

New York, NY, US

Seattle, WA, US

Chicago, Illinois, US

Led the marketing effort and digital product creation (www.marqueesportsnetwork.com and Marquee Sports Network App) to launch Marquee Sports Network - the television home of the Chicago Cubs which debuted in February 2020. Oversee brand and affiliate marketing, direct the social and digital content teams and spearhead on-air promotion and graphics. Drive.

New York, NY, US

• Recruited to ultimately lead Turner’s Content Partnership group, a 10-person team that builds multimedia marketing partnerships and branded content solutions that fuel Turner’s multimedia advertising business for the.
• Develop integrated marketing solutions and more than 300 strategic cross-platform pitches annually for Turner advertisers that generate ad revenue, accounting for over 25% of divisional ad revenue.
• Manage the relationship with multiple stakeholders across Turner Networks including Sales, Programming, Production/Editorial, Consumer Marketing and Research to unlock value for our advertising partners, while.
• Design the go-to-market strategy for marketing innovations, creating value proposition positioning materials and delivering key marketing communications presentations including quarterly updates, cross-company offsites.
• Maintain budget oversight and manage relationships with internal/external production partners, agencies and vendors to maximize profit.
• Aided top clients in telling their story via branded content and leveraged Turner data targeting capabilities to drive $4M in social revenue during FY17. o Grew business from a national client by 40% over 3 years.

Bristol, CT, US

• Promoted within the ESPN Marketing organization to be a leader of ESPN’s in-house creative agency, CreativeWorks, ESPN International and espnW sales marketing teams.
• Led a global 10-person team that worked with ad sales to strategize, ideate and execute custom partnership marketing solutions across all sports and media; develop co-branded and brand creative for ESPN’s top.
• Led renewal/new business pitches for leading brands (Samsung, Microsoft, P&G), and served as ESPN’s ambassador for the creative partnership with the movie studio category, representing over $250m in ad revenue for the.
• Led strategic cross-company initiatives such as a SWOT analysis and executive summary on Connected Devices and the opportunity ad revenue opportunity versus threat to ESPN ratings and subscriptions. Ultimately cleared.
• Oversaw multimedia sponsorship solutions team for ESPN International; worked with International sales teams to develop region-specific offerings, identify opportunities to extend domestic ad commitments.
• Created domestic best practices “road show”, traveling globally to educate ESPN’s international sales teams and clients about ESPN’s capabilities, igniting 20% increase in digital revenue in EMEA. region.

Bristol, CT, US

• Developed content and strategy designed to connect consumers with ESPN and its advertising partners using the passion and emotion of sport.
• Led a 3-person team in the development of multimedia solutions for top advertisers.
• Managed collaboration across ESPN’s Marketing Solutions team to build franchises and umbrella sponsorship campaigns for brands that live across ESPN properties.
• Crafted co-branded campaigns that amplify advertiser sponsorships and devised custom consumer promotions to drive audience engagement.

Burbank, California, US

• Hired and promoted three times to connect advertisers with ABC programming, content and talent through marketing partnerships that drive revenue and brand awareness.
• Led a 5-member team responsible for creating content and branded integration opportunities within ABC Entertainment and News properties including the American Music Awards, The View and Good Morning America.
• Created new sponsorship opportunities for ABC’s daytime programming that drove $10M+ in annual revenue. o Instituted “live commercials” in The View, uniquely integrating brands in live on-air environment. o Built.
• Collaborated with ABC programming, production and editorial groups to develop more fully-integrated, cohesive sponsorship packages.
• Worked across the Walt Disney Company to develop synergistic sponsorship opportunities for network advertisers to help fund company events and priority programs. Senior Manager, Integrated Marketing (2005 to 2007)
• Created integrated TV and digital sponsorship packages (liaising with Programming and Production Executives for ABC Television programs) for sales teams to sell to sponsors.

Cincinnati, Ohio, US

• Hired and promoted prior to the opening of Great American Ball Park to manage all aspects of the Cincinnati Reds’ fan experience, beyond the game itself.
• Developed, pitched and implemented sponsorship opportunities designed to raise incremental advertising revenue including team’s annual promotional schedule, planned team events including 2003 Great American Ball Park.
• Assisted with community relations programs and promotions, partnering with local and national nonprofit, sports, arts and municipal organizations; project management for MLB and corporate sponsors initiatives.
• Managed sales and promotion for Great American Ball Park brick fundraising campaign.
• Implemented team mobile marketing effort, “Reds Rover”.
• Assembled team video shoot at Spring Training, compiling player content for use throughout the season.