Katie Chrobak Email & Phone Number

I teach Marketing Research & Analytics and Digital Customer Experience, a course I proudly developed.

I lead retail eCommerce supporting major retail partners and Amazon.

Greater Pittsburgh Area

I lead the digital marketing analytics and paid media team within the PPG Digital Center of Excellence. We build and maintain standards for data collection and performance reporting. We analyze data to drive user experience and marketing decisions. We manage paid search and paid social campaigns. We test and learn everyday.

Responsibilities:• Analyze web and customer data to guide strategic direction for digital properties• Manager of web analytics strategy and implementation, paid search and social media advertising campaigns, and organic search (SEO) strategies• Consult with design, development, and content teams to ensure high quality user experience including inputs into development of use cases, wire-frames, templates, and visual design for multiple web properties as well as development of functionality requirements, documentation, and QA test plans

Mba, Marketing, Information Systems, Strategy

Master'S Certificate, Project Management

Bs, Business Administration: Marketing, E-Commerce