After working in the news media and as a communications director for 26 years, I’ve dealt with almost every possible news story. This experience allows me to prepare executives for every type of media encounter, whether your goal is to highlight your organization’s accomplishments through friendly interviews or to prepare for a high profile event at your company. I use my years of working at critical incident scenes to prepare leaders for a worst case scenario. This ensures you will be ready to represent your brand if crisis strikes. I have trained countless commanders as a consultant for the Florida Department of Law enforcement and the Florida Police Chief’s Association. I customize scenarios that address every aspect of a crisis from the impact on operations to developing messaging for mainstream and social media, addressing internal audiences and key stake holders. As a partner with the U. S. Department of Justice Diagnostic Center, I work with law enforcement agencies around the country, helping them bridge the gap between their officers and the community. I share best practices in crisis communication, media relations, social media, and community outreach. I have conducted media training for franchise owners across the country and helped local businesses generate news stories about their operations and grow their digital footprint via social media training. With sixteen years of experience working in broadcast news, I have a clear understanding of the media and its daily objectives. As a reporter and anchor, I won local, state and national awards. During my 11 years as the Tampa Police Department's Communications Director, I helped the agency strengthen its community relationships. By continually adapting how the agency connected with its citizens and the media, we developed excellent working relationships with all Tampa media outlets and created new partnerships with activists, community groups and business leaders.