Produced the core marketing strategy and messaging for a new enterprise data analytics solution. The messaging effectively made a difficult product category easily accessible for account executives and customers. This messaging was recognized by the EVP of Sales for collateral messaging and overall success of the campaign.Originated and launched the marketing for the new digital content interoperability cross-discipline product (Common Cartridge). Achieved double-digit growth and secured sales with multiple large customers. • design and development of training for corporate sales and support staffLed customer communications for Identity Management (IdM) upgrade including email, customer facing BrainShark video, and created ETL (Extract, Transform, Load) process documentation.Marketing lead for the HMH ISTE Conference presence (2014, 2015, 2016) emphasizing HMH leadership, products and services and providing leadership in:• collaboration across the company (content, Communications, Sales, and Professional Services)• development of the company conference theme, marketing, and collateral• voted one of the top 10 most creative booths at ISTE (2014)• coordination of events, staffing, etc.Managed cross-discipline marketing for the HMH Player app coordinating closely with development and Corporate Communications resulting in winning Tech & Learning awards in 2014 and 2015.

Development and management of technology based products with an emphasis on platform based online content delivery.Earobics PreK-3 Literacy Program:• Performed user account data transformation and load into platform (ETL) for high profile customers• Led the negotiation with FL Dept. of Ed. for including state FAIR Assessment compatibility within the platform• Led problem solving effort and subsequent development of a flexible platform import tool for student State Assessment data integration accommodating future changes in State data export formatting• Managed all aspects of fixed media development from original requirements to final production• Developed the initial plan for a full version upgrade including performing the market research and business case winning the funding for the project• Played a key leadership role in the development of the Agile Epics resulting in clear and defined development requirements• Agile Product Owner for platform development responsible for prioritizing and approving which features were assigned to each sprint. Collaborated with team to design and approve UI enhancements and resolve problems including creating the metadata schema. These efforts resulted in the successful nine month product delivery, on time and within budget.• Completed platform development on schedule and on budget• Accomplished without interruption to product availability or delivery a complex materials kit update that included international materials sourcing, redesign of product packaging to accommodate component changes, managing the packaging vendor, and coordination of the build and warehousing of the final product• Consistently requested by sales to deliver professional customer presentations, webinars, and supportDesigned and produced customer facing release notes for assigned platform programs greatly improving customer support and communications

Managed the Implementation and Professional Development of Accounts purchasing HMHLT product and services.• Provided LAN installation for select Earobics customers incompassing Server and application set up• Performed user data transformation and load (ETL) for high profile Earobics customersAchieved substantial customer purchase expansion in Lake Co., FL school district that grew a $150K original purchase to an approximate four year total of $2M. This was accomplished through a consultative approach while meeting with the district and resulted in a plan for delivering customized professional development, coaching, and support for their Special Ed. staff at 23 Elementary and Middle schools.Achieved PD contract renewals for projects (i.e, Miami-Dade Co., FL; Lake Co., FL; Richmond Co., NC). The contract renewals were obtained as a result of collaborating with account executives to consult with their customer and provide customized on-site training, coaching, software usage reporting and analysis, and custom documentation. As a result of the improvements indicated in student performance and teacher usage the districts elected to renew the contracts in order to sustain the the positive results.Met and/or exceeded target for billable days for eech year

Provided high level sales support and Key Account presentations for K-6 Instructional Technology.Delivered pre-sale materials and support. Created, scripted, and delivered powerpoint presentations and direct product demonstrations. Personally contributed to key wins in Trenton, NJ, Coachella, CA, and Fresno, CA.Evaluated need, designed and created fee-based adult product training and State assessment packs as additional revenue stream.Developed Sales Training and materials and delivered training to the first class of Field Sales to begin selling Learner Profile technology.Performed server set-up, application installation, and user data transformation and load (ETL) for select customers.

Generated the lead, developed the opportunity, and closed the largest purchase for a single product resulting in over a $ 300K purchaseEvaluated need, designed and created adult training for high-profile Little Planet program.Revived faltering relationship with Resellers in SE Region returning Reseller revenue into positive growthMet or exceeded target making bonus each year

Achieved unique relationship with SECME organization (GaTech)• inclusion of LEGO materials in K-12 school challenges• training module in SECME Summer Institute at the University of MiamiGenerated the lead, developed the opportunity, and closed the sale of LEGO content in Engineering Magnet School (Tampa, FL) for grades 9, 10, 11, & 12 as part of their State GrantMet or exceeded target each year