César Luís Email & Phone Number

As a seasoned Business Executive with over a decade of experience in business development and brand's growth, I have driven measurable success for global companies like Paramount, ViacomCBS, Groupon, and now GroupM | WPP. My expertise lies in scaling business performance through strategic partnerships and innovative product/service creation.Throughout my career, I have consistently delivered results:. 30% growth in client base and a 60% uplift in profit from direct advertisers during my tenure at Paramount.. Led cross-departmental projects and teams of up to 15 professionals, successfully scaling advertising and sponsorship revenue across Portugal, Spain, Brazil, and the UK.. Spearheaded the development of large-scale branded content projects, including selling and co-producing the first-ever branded content episode with the collective Porta dos Fundos outside of LATAM.As I expand my expertise into the fields of sustainability and corporate responsibility, I am pursuing advanced education in ESG. My goal is to leverage these skills to drive meaningful change at the intersection of sustainable business strategy and brand innovation, helping organizations create long-term value that balances profit with purpose, thus ensuring growth that benefits both business and society.

Listed skills include Negotiation, Sales Management, Account Management, Business Strategy, and 32 others.