Brian Mcfarland Email & Phone Number

New York, Ny, Us

London, London, Gb

Portland, Or, Us

In my most recent role at Digital Trends, I successfully open Hispanic and Pharma categories to accomplish established business objectives. I lead successful business development by establishing two large accounts, including Verizon and Capital One. Accomplishments I'm proud of:• Double $ production of account list in 1.5 years through strategic planning.• Raised categories 500% in just two years by accelerating key Hispanic and Pharmaceutical marketing efforts.• Generated 8 digits in revenue by identifying large potential clients with very deep relationships

New York, New York, Us

Managed Eastern Sales Team as well as direct clients to increase revenue 20% vs previous year.

Developed a team of 20 East Coast based Sales professionals contributing to 61% of the Company's total revenue. Exceeded goals each quarter while increase existing business while developing new revenue streams. Opened up Hispanic and Pharmaceutical categories with Strategic vision plan and execution, ultimately producing over $10mm/year and growing.

New York, Ny, Us

During this role I have integrated traditional' sales team with digital sales team by conducting joint strategy sessions, preparing sales calls, and developing proposals. I have utilized the whole suite of Hearst Men's Group offering, both Print and Digital, resulted in great revenue growth for each account. Additionally, I have developed digital sales team within the Men's Group and maximized their potential to achieve business goals by overcoming marketing challenges.Selected Contributions:• Improved overall deal sizes by 35% with the coordination of integrated sellers.• Accomplished digital revenue by 24% YOY through team development and financial/business stability.• Increased revenue on average 20% for each account by executing wholistic method.

Santa Monica, California, Us

Being VP Eastern Sales, I was providing strategic direction and leadership to the team in line with company goals. I was fostering productive relationships with existing clients. Moreover, I was analyzing market share and growth and implemented action plans to maintain the competitiveness and optimize business efficiency.Key Accomplishments: • Doubled sales team and revenue from $7.5mm - $15mm by implementing short and long-term strategies.• Performed exceptionally in running $2mm book of business while managing $15mm office for optimum business and profit growth.

New York, New York, Us

While delivering services for this company, I was designing creative and reliable short and long-term strategies for continuous sales growth. Besides, I was establishing and maintaining long-term professional relationships with customers to capitalize strategic opportunities.Key Accomplishments:• Reached revenue growth of up to $10mm, +75% with close collaboration of national sales teams of 25.• Surpassed expectations and stated goals by successfully creating Men's Journal new website to $1mm from zero base in one year.

During my role at Videoegg/Say Media, New York/Eastern Territory as VP, Eastern Sales, I have performed exceptionally as 1st seller on the East Coast, built the business through prospecting, networking, and selling. I have spearheaded sales team on East Coast for Start-up, VideoEgg to establish a culture of high performance, transparency, and continuous improvement.Selected Contributions: • Exceeded sales quota by over 50% and annual revenue by $30mm+ by developing eastern offices for over 5 years.• Generated $2mm revenue from by directing overall facets of 20 Salesperson office.

New York, New York, Us

Turned around the entire Consumer Electronics and Telcom category over 300% during tenure. Developed largest running account and managed 3 of the Top 10 through thoughtful and strategic thinking on behalf of our clients' goals and KPI's.