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Betsy Mcferrin Email & Phone Number
Sr. Director, Consumer Brand Marketing
at
The Lumistella Company
1 work email found
@ccaandb.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr. Director, Consumer Brand Marketing
Location
Atlanta, Georgia, United States
Who is Betsy Mcferrin? Overview
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Quick answer
Betsy Mcferrin is listed as Sr. Director, Consumer Brand Marketing at The Lumistella Company, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at ccaandb.com and a matched LinkedIn profile for Betsy Mcferrin.
Betsy Mcferrin previously worked as Brand Strategist at Streamview Consulting and Senior Director Of Marketing at Uptv. Betsy Mcferrin studied at Emerson College.
Company email context
Email format at The Lumistella Company
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{first}.{last}@ccaandb.com
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Profile bio
About Betsy Mcferrin
Brand Strategist with 15+ years of experience building brands by translating data and consumer insights into high impact marketing strategies and campaigns. With a demonstrated passion for aligning and energizing at all levels, I cultivate passionate and empowered teams who transform consumers into communities of raving fans. Award-winning marketing leader in content strategy and marketing, brand voice development and translating brand purpose into high-performing branded content.Marketing Strategy | Consumer + Brand Marketing | Consumer Insights + Analyticsemail: betsymcferrin@gmail.comSenior marketer skilled at identifying audiences, reaching audiences with relevant and ownable brand strategy and positioning, and engaging audiences using all marketing tools including integrated marketing, digital marketing, social media, content marketing and omnichannel marketing.CORE COMPETENCIES* Brand Strategy Development* Marketing Strategy* Consumer Marketing* Digital Marketing* Content Marketing * Paid & Organic Social Media* Integrated Marketing* Omnichannel Marketing* Partnerships* Team Management & Mentorship
Listed skills include Marketing, Integrated Marketing, Digital Media, Digital Marketing, and 8 others.
Current workplace
Betsy Mcferrin's current company
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9 roles
Betsy Mcferrin work experience
A career timeline built from the work history available for this profile.
Sr. Director, Consumer Brand Marketing
Current
Jul 2022 - Present
Brand Strategist
- StreamView Consulting specializes in brand, creative and marketing strategy rooted in brand and consumer insights. Clients include: We Are Rosie, Tiffany & Co., Warner Media/Discovery, Walt Disney Television, Viacom.
- STRATEGY DEVELOPMENT: Develop/deliver marketing strategies. Identify target audiences, formulate positioning, shape marketing communications tactics, identify KPIs across all platforms (linear, social, digital, print.
- CONSUMER INSIGHTS: Understand consumer drivers via ethnographies, psychographics, demographics and traditional consumer research. Explore audience trends and translate complex research into actionable insights
- RESEARCH: Work with internal research teams in the design of specialized quantitative and qualitative projects. Work in tandem with research to understand performance and consumer targets. Measure effectiveness of.
- AGENCY MANAGEMENT: Develop on-air, digital and social briefs. Work with internal marketing teams to evaluate agency submissions.
- CAMPAIGN MANAGEMENT: Work with key stakeholders to ensure all communication efforts are on strategy. Map out broad campaign timelines and assist in agency management.
Apr 2022 - Jul 2022
Senior Director Of Marketing
UPtv is a nationally distributed cable network with a safe viewing environment for families targeted to adults who seek positive programming with authentic, relatable stories about what it is to be family, in all its complexities. UPtv offers original scripted and reality series, specials and original movies as well as fan favorite dramas and comedies.
Nov 2015 - Dec 2021
Marketing Manager
The nation’s leading streaming network for high school sports through a variety of different programs.While at the NFHS Network, I managed brand strategy introducing a new campaign that personalized the overall experience of the Network. Additionally, I implemented and drove the network's inbound marketing efforts focusing on CRM, email marketing, SEM.
Jan 2015 - Oct 2015
Senior Manager, Turner Entertainment Marketing
Developed 360 marketing strategies for TNT and TBS series that communicated positioning, messaging, target audience mindsets, on-air sells, potential marketing partnerships, digital and social media plans, and communication timelines for successful series launches and returning series.
Apr 2012 - Dec 2014
Manager, Integrated Marketing
Created strong multi-platform marketing opportunities on an advertiser-by-advertiser basis to satisfy overall channel ad sales budget goals and programming initiatives which increased revenue.
Feb 2010 - Apr 2012
Senior Analyst, Ad Sales Research
Partnered with the Ad Sales team and provided sales materials that painted a positive story of the network based on quantitative and qualitative data.
Feb 2008 - Feb 2010
Research Analyst
Feb 2007 - Feb 2008
1 education record
Betsy Mcferrin education
-
Emerson College
FAQ
Frequently asked questions about Betsy Mcferrin
Quick answers generated from the profile data available on this page.
What company does Betsy Mcferrin work for?
Betsy Mcferrin works for The Lumistella Company.
What is Betsy Mcferrin's role at The Lumistella Company?
Betsy Mcferrin is listed as Sr. Director, Consumer Brand Marketing at The Lumistella Company.
What is Betsy Mcferrin's email address?
AeroLeads has found 1 work email signal at @ccaandb.com for Betsy Mcferrin at The Lumistella Company.
Where is Betsy Mcferrin based?
Betsy Mcferrin is based in Atlanta, Georgia, United States while working with The Lumistella Company.
What companies has Betsy Mcferrin worked for?
Betsy Mcferrin has worked for The Lumistella Company, Streamview Consulting, Uptv, The Nfhs Network, and Turner Broadcasting.
How can I contact Betsy Mcferrin?
You can use AeroLeads to view verified contact signals for Betsy Mcferrin at The Lumistella Company, including work email, phone, and LinkedIn data when available.
What schools did Betsy Mcferrin attend?
Betsy Mcferrin studied at Emerson College.
What skills is Betsy Mcferrin known for?
Betsy Mcferrin is listed with skills including Marketing, Integrated Marketing, Digital Media, Digital Marketing, Television, New Media, Advertising, and Social Media Marketing.
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