I lead and manage the Digital Strategy and Assets Portfolio across the US, Canada, and LATAM for B2B, B2C, and B2B2C applications. In alignment with the Global Transitions Digital roadmap, my role comprehend strategic planning, execution, and oversight of our digital initiatives.My main responsibilities are:- Define and Implement our local Digital Strategy and Roadmap, ensuring alignment with the Global Roadmap and the company's strategic plans.- Help my team, guiding them, defining their prioritizations, supporting them while resolving conflicts, and fostering effective communication.- Act as a high level project manager, overseeing multiple concurrent projects.- I proactively forecast and develop the necessary skills and competencies within my team to meet future challenges and opportunities.Technologies I own: I am responsible for our Salesforce CRM and our Marketing Automation Platform (leveraging it for email, text, and WhatsApp campaigns).My team owns and manages the company’s B2B and B2C websites, the Transitions Store Locator, Digital Asset Management (DAM), and technical SEO and web analytics.Some important achievements:- I successfully integrated our Regional digital strategies with the Global roadmap.- I regained an excellent and trustful relationship with the business areas. - Enhanced marketing campaign effectiveness through advanced use of marketing automation platforms, resulting in increased engagement and conversion rates.- Improved operational efficiencies and customer experience by optimizing the use of Salesforce CRM and web solutions.My own mission, what drives me: I am passionate about leveraging technologies to drive business growth and enhance customer (internal and external) experiences. My mission is to promote a culture of innovation and continuous improvement within my team, ensuring we stay ahead.

My main goal is to be the point of contact between IT and our Commercial and Marketing teams. My team also takes care of our web assets (several websites), our CDN platform, our email marketing solution, and our Transitions Content Management System. Some of the significant projects I ran together with my team in the last two years were: the migration of our assets to Azure, implementation of a CDN platform seeking better performance around the world, re-engagement of our email campaign initiative, migration from MS Dynamics CRM to Salesforce CRM and finally the implementation of several KPIs to keep our websites scoring well in the most relevant search engines.

I was relocated to the United States as Global IT Supply Chain Project Manager at Transitions Optical Inc, taking care of the IT side of global supply chain projects. Additionally, I kept managing Transitions Brasil IT department. In this role, I designed, presented, implemented, and documented global solutions and standards with the Global Supply Chain team.

Transitions Optical Brasil - IT Manager: I worked in several projects, together with other business areas, focusing in automation, process improvement and cost reduction. When in this role, I reported to the company global CIO based in USA and to the LATAM Operations Director.

.Atuo também como CSO (Chief Security Officer), sendo um dos responsáveis pela implantação e manutenção da política de segurança da informação da unidade e do certificado de ISO27001 da filial que esta por vir..Coordenação de três migrações do ERP MFGPro/QAD. .Sou o ponto de contato para o desenvolvimento e implantação de sistemas informatizados em conjunto com as unidades de negócio, integrando a TI ao negócio da Huf (sistemas in-house de Controle de Custos, Confiabilidade de Recebimento de Materiais, Controle de Estoques automatizados, Gerenciamento de Comex, Gerenciamento de Garantia Pós Venda, Sistema de Apontamento Automático de Produção integrado ao ERP, outros)..Responsável pela criação de vários novos procedimentos e processos visando alcançar a certificação ISO27001..Responsável pela Análise de Riscos dos processos críticos da empresa..Criação e manutenção do plano de Disaster Recovery de TI da unidade Brasil..Gerenciamento da carteira de fornecedores do setor..Virtualização do ambiente físico para VMWare..Suporte nível 2 no ERP da empresa..Composição e acompanhamento do Budget de TI e Telecom.