* Lead marcom partner to the agency president, CEO, and Managing Partners* Served as the agency’s first full-time corp communications lead and rebuilt the agency’s marketing and communications (internal and external) program. Partnered to see the agency recognized on Ad Age’s Best Places to Work in 2024* Developed and launched Amplify, the new internal marketing program, designed to transform and connect the agency's creative process with communication needs. It increased press coverage by triple over 2022 and supported new business efforts* Expanded press outreach and opportunities along with client involvement in the trades (including Ad Age, Adweek, Campaign U.S., Digiday) and business and cultural outlets* Led agency’s thought leadership program for marketing and press engagement - from CEO levels to key junior talent - to tout visionary thinking and also support recruitment* Partnered with multicultural and DEI department head to develop strategy for press outreach, speaking opportunities and internal comms* Oversaw the awards for editorial, strategy, and creative programs* Managed internal communications, including the agency monthly newsletter, digital and social media capabilities to ensure consistent messages across all owned channels* Represented the agency as comms liaison at the holding company level for Interpublic Group

* Led the communications strategy and outreach for the agency and its practice areas of media, digital, and CX. Coverage includes The New York Times, Fast Company, AdAge, Adweek, Campaign U.S., and Digiday.* Oversaw industry award submissions for the agency, the work, and our talent.* Promoted the agency’s thought leadership (at all levels) for press coverage, speaking opps, award judging and community outreach.* Designed marketing programs in support of new business initiatives.

• Led the communications strategy and outreach for the MullenLowe and Mediahub offices in Boston, Los Angeles, New York and Winston-Salem. Coverage includes The Wall Street Journal, Fast Company, AdAge, Adweek, Campaign U.S., and Digiday• Actively participated in agency Adweek AOY and Ad Age A-List and Creativity submissions for MullenLowe Group (A-List 2018) and Mediahub (A-List MAOY 2019, Adweek US MAOY 2018, Adweek Executive of the Year 2018)• Conducted press outreach to promote client work to trades and consumer press as well as supporting talent list and award submissions• Spearheaded the national launch of Fight Gunfire With Fire, a creative force designed to inspire student creativity in the effort to curb gun violence, which was also a finalist for Fast Company’s World Changing Ideas of 2019• Partnered with the US awards team on submission strategy and supporting outreach

• Oversaw all PR efforts across the US, including the NY headquarters, and the regional offices in Austin, Chicago, Los Angeles, Portland, and San Francisco.• Promoted executive thought leadership outreach along with a burgeoning mid-level talent press program• Handled outreach for client work to trades and consumer press as well as supporting list and talent award submissions• Led launch of the first Love Has No Labels video with partners at the Ad Council, resulting in global coverage of the most viewed PSA online that went on to win major industry awards and most recently an Emmy• Built out the groundwork for a billable PR practice within the agency. Clients included Volvo, which launched the first branded Google cardboard experience and Celestial Seasoning’s return to its iconic packaging• Oversaw the press for R/GA’s unprecedented headquarters move to Hudson Yards with coverage including Fast Company, Forbes, and Adweek.

• Sole full-time digital publicist at NBCU, focused on brand and digital publicity, with responsibilities for securing coverage, conference panels and awards across multiple industries• Spearheaded awards program for USA Network hit dramedy Psych resulted in making the final rounds in two Emmy Interactive Media categories. Recent wins including the AdAge Vanguard Media Award, the Shortys and Social TV Summit awards• Expanded coverage in both top tier and entertainment press with key stories appearing in The New York Times, The Wall Street Journal, TV Guide, Mashable, AdAge, and more• Drove strategy and execution around major launches for TV Everywhere, second screen apps and engagements, as well as program specific plans• Expanded the network’s second screen leadership in the entertainment and advertising press to tout USA’s pioneering moves in the digital and social space with original programming including SUITS, PSYCH, BURN NOTICE, POLITICAL ANIMALS, COVERT AFFAIRS and WHITE COLLAR• Secured more than 30 speaking opportunities in two years and expanded USA’s expertise to promote the network’s leadership in Social TV and TV Everywhere

Client Service• Leading account teams by overseeing client relations, executing strategy, generating revenue, and conducting administration of both account and agency activities• Directing PR programs by promoting the use of technology within different industries, telecom, entertainment, mobile, with clients include: Comverse, Panasonic, RTC, N-trig, and Nellymoser• Driving all aspects of PR programs with solid strategy designed to achieve successful media coverage in top-tier publications and with leading analyst firms• Using creative proactive pitching and customer opportunities to increase client media exposure as well as visibility at tradeshows and industry events• Creating ways for tech clients to combine outreach efforts with customers for thought-leadership opportunities in top-tier media outlets and vertical tradesNew Business• Manage and participate in new business initiatives – from identifying a lead and creating a presentation to playing an integral role in the actual pitch• Responsible for bringing in six accounts worth more than $1M in annualized revenueAgency Development• Developing and implementing exceptional standards and procedures for ensuring high-quality of client materials, interactions, and agency deliverables• Leading the Fusion intern program designed to foster a solid PR experience for collegians as well as building a hiring base for the agency• Creating and leading initiatives designed to provide agency teams with new skills, practice and implementation of programs pertinent to each client• Graduated from the Fusion Senior Management Training program – the agency’s feeder program for executive management

Public Relations• Founded own PR practice with responsibilities for new business, account strategy and execution along with business outreach and networking• Drove all new business initiatives for four years with work across a number of industries and US geography• Led public relations and marketing initiatives including media campaigns, tradeshow marketing, speaking opportunity and awards submissions, and related outreach for Kayak Interactive, an international mobile entertainment company• Supervised all public relations and marketing efforts including media strategy & outreach, event planning and promotion, brochure content and newsletter writing, for the Massachusetts Society for the Prevention of Cruelty to Animals facility in western New England• Promoted Kayak’s executives, technology, games and licenses in the mobile games and tech pressEvent Planning & Promotion• Coordinated all event plans and media promotion for a client fuel cell equipment dedication with Governor Schwarzenegger at the Sierra Nevada Brewery in Chico, CA• Organized and managed all activities in support of Kayak Interactive’s outreach at tradeshows such as CTIA Wireless I.T. & Entertainment Tradeshow in San Francisco, CA, and the Mobile Game Developers Conference in San Jose, CA, including booth logistics, speaking opportunity submission, media outreach, vendors and related projects• Promoted and supported several large-scale fundraising events to benefit the MSPCA Animal Care and Adoption Center—Angell Animal Medical Center in Springfield, MA• Provided publicity support for international event at the Metropolitan Museum of Fine Art in New York City for international client looking to expand tourism opportunities in US market• Promoted the opening of the new Massachusetts Golf Museum in Norton and the Massachusetts Golf Association’s Annual Gala in Boston

• Supervised and managed media and analyst outreach for clients’ national rebranding campaigns• Wrote quarterly public relations outreach plans, releases, case studies and presentations• Secured articles in publications such as eCFO, eWeek, Interactive Week, M-Business and Field Force Automation for both experienced and start-up high-tech companies• Spearheaded customer public relations program, interaction with customers, vendors, PR contacts and company executives• Consulted with the CEO and Chief Marketing and Strategy Officer of a wireless software company to create branding and messaging outreach programs• Coordinated tradeshow activities with corresponding press materials, analyst/media briefings, software demonstrations and booth activities