Ryan Mcgee Email & Phone Number

California, United States

Mountain View, WY, US

• Stealth mode greentech startup consulting: business development, product marketing, positioning and messaging, GTM development
• MIT PE Applied Data Science Program - curriculum covering case studies employing statistical analysis, machine learning, neural networks via Python

Mountain View, CA, US

• Led Google Play’s US and Canada markets for games; owning the positioning and messaging of the product and driving engagement and growth via data-driven strategy
• Created process and source documentation for promotional roadmap operations, and rolled it out globally leading to cross-regional alignment, ultimately improving platform feature impact for thousands of Google Play.
• Games Lead for biggest cross-regional campaigns; defining metrics for identifying content, negotiating offers with partners, and driving execution of store user experience, generating >$70M over 1 week in US and Canada
• Implemented Google Play’s GTM strategies alongside B2B partners and developers to maximize launch and lifecycle impact of top games
• Partnered with cross-functional marketing teams including brand, social, and CRM to determine B2C product GTM strategy and campaign execution
• Collaborated with international marketing teams in APAC and EMEA for global campaign alignment and execution

San Mateo, California, US

• Led team of four direct reports executing PlayStation Store merchandising activities including campaigns, promotions, pre-orders, and product launches; driving strategy planning, creative development, content.
• Managed team of rockstar merchandisers transforming from an operational focus into data-driven business development
• Led Americas region merchandising strategy across partner title, portfolio, e-commerce, marketing, and brand campaigns
• Global stakeholder that represented regional requirements and best practices with project, program and product management teams to drive user-facing capability and quality enhancement outcomes
• Project manager that led campaign execution and process definition with internal and external cross-functional teams including product marketing, creative, business development, publisher and developer relations, PR.

San Mateo, California, US

• E-commerce decisionmaker on global task force that developed, launched, and iterated the PS VR user experience for the PlayStation Store business across the Americas alongside engineering, product, TPM, BD, retail, PR.
• Maximized reach and results for top business partners with AAA title campaigns on PlayStation including God of War, FIFA, Destiny, Horizon Zero Dawn, Call of Duty, Assassin’s Creed and many more
• Led B2B merchandising process framework development across all PS Store campaigns, rolling out to all major publishers including, Activision, EA, Take-two, Epic, and more, ultimately driving transparency.

San Mateo, California, US

• Developed PS Store experience for the launch of PS Vue, PlayStation’s live cloud TV service
• Authored Site Catalyst and MicroStrategy postmortems revealing consumer behavior and best practices for PS Store merchandising, streamlining campaigns, and increasing impact with 50% increase in traffic and 100%.
• Defined user stories and prioritization of merchandising tool feature development for product and project management teams

San Mateo, California, US

• Managed 40+ internally driven and external publisher led promotions totaling over $30M in incremental revenue
• Facilitated overall e-commerce business expansion by launching the PlayStation Store in over 10 LATAM countries
• Refined retail pricing structure across multiple product categories increasing ARPPU ~10% across LATAM and Canadian markets

• Developed and launched new “juku” school concept in Japan
• Partnered with employer to launch a brand new school in a new market, resulting in 150% growth of client base and 300% projected growth within one year
• Designed name, branding and product concept for new school and its curriculum, adding the credibility and prestige of American cultural fluency critical to school success in the “juku” industry

• Conversational English teacher in Japan
• Developed curriculum unique to private school students of a wide age range: 4 - 52 years old
• Taught goal based English to each student fostering critical thinking while deepening and broadening technical fluency and world views
• Partnered with local public school to teach 6th grade elementary English. Reviewing amd refining class curriculum with elementary school faculty and principal

Alexandria, VA, US

• Manager for The Salvation Army, Golden State Division’s Development Department, a small team responsible for fundraising, corporate relationships, donor cultivation and stewardship across San Francisco and central CA
• Maximized limited marketing budget, realizing 150% increase in fundraising in 2010 v 2009 through corporate partnerships, community events, and advertising
• Built in-house collateral design, ad buying, and web promotion capability for The Salvation Army’s premier fundraising event in San Francisco raising over $1.1 million in donations over 2+ years
• Launched online presence for 20 community centers as divisional web master
• Project Manager with USF’s Student Service-Learning Program for over 20 undergrad students

Washington, District Of Columbia, US

Bs, Banking, Corporate, Finance, And Securities Law

Professional Certification, Data Science