After 2 years of success expanding this company’s OEM business and distributor network, I earned a promotion to execute strategic distribution plan across North, Central, and South America. As the oil and gas business was dramatically impacted by global conditions, I realigned territories and launched growth initiatives to support 50 channel partners. Managing a team of regional distribution sales managers collectively driving expansion and sales across the Americas, I led this team to deepen partner relationships. Some accomplishments included:▶ Evaluated emerging opportunities and strategized to capture new business and expand existing business with channel partners. ▶ Positioned products as “pump-of-choice” with leading companies in the reestablished meat processing vertical, creating a $150K gain in top-line revenue. ▶ Developed strategy to focus on top 15 channel partners, generating additional growth.▶ Spearheaded strategy sessions with marketing and engineering to overcome oil and gas market decline. ▶ Produced 7% YOY growth for an $11M territory encompassing OEM accounts and channel partners.

With oversight for a $5.5M Midwestern territory, I managed business development, sales, marketing, and distribution operations. There was a great deal of organizational transition and shifting market conditions during this time, and I focused my efforts on where we could solidify a position to retain existing business and expand into new market verticals. Outcomes from this role included:▶ Conceptualized strategic distribution plan that led to promotion in 2015. ▶ Assumed responsibility for $2.5M in OEM business, driving growth by 4% despite staffing challenges.▶ Expanded channel partner network including reengaging with the meat processing market. ▶ Steered acquisition of large OEM opportunities for distributor partners and direct sales.

As brand manager for this manufacturer of adhesive coated films, I developed and implemented corporate branding strategies for customers from diverse industries including manufacturing, safety, sports, transportation, and government. Working closely with our engineering and sales teams, I supported new product development efforts to ensure our manufacturing solutions aligned with new construction, retrofit, and OEM needs. Accomplishments in this role included:▶ Led tradeshow presence, managed logistics, coordinated design teams, and generated leads at up to 10 events per year. ▶ Increased web traffic by 22% and bolstered online customer engagement by 120%. ▶ Secured contract with the city of Chicago to use Asphalt Art’s services at the finish line of the Chicago marathon, positioning company as a premier advertising solution and generating additional race business. ▶ Developed and launched effective marketing campaigns including a promotion for Asphalt Art that realized $400K in additional revenue over 18 months.

Responsible for leading the sales strategy and growth programs to maximize the growth of the JUN-AIR product family through both direct and indirect channels. Took responsibility for driving incentive programs, training programs, marketing programs, and sales execution. Owned the JUN-AIR sales quota for the Americas and drove that growth directly and indirectly through the sales team. Represented the business at tradeshows and industry groups while providing customer VOC back to the business.

Utilized thorough functional product expertise to effectively and credibly market high-end capital equipment. Built and maintained network of second-tier distributors; educated and motivated distributors, empowering them to proactively promote product. Developed and conducted cutting edge comprehensive product training workshops on quarterly basis. Modified and improved distributor sales force, adding ten multi-line distributors.Led distributor network to increase annual sales from $700,000 to over $3.4 million.Spearheaded expansion into medical and analytical market segments, generating additional annual revenue in excess of $1.2 million.