Leading workstreams for re:Inforce and re:Invent including; signage, onsite messaging, Executive Lounge, website content, mobile app content, internal newsletters, wayfinding, as well as operational workstreams related to facilities, sites and meeting coordination, and Content Hubs.

Flawlessly executed complex, large-scale physical, virtual, and hybrid experiences. Led cross-functional teams of 30+, ensuring comprehensive training to drive performance and employee engagement. Sourced, managed, and negotiated contracts with venues, production companies, and keynote speakers/entertainers, including celebrity talent. Reviewed event performance and provided data-driven recommendations to leadership to increase ROI for future initiatives.Notable Contributions: • Progressed in accountability for strategic planning and execution of high-profile internal and external events to help global business solutions provider grow from $250M to $1.6B annual revenue.• Executed in-person events with 50+ simultaneous breakout sessions and general sessions incorporating latest technologies, e.g., holograms, indoor pyrotechnics, floor projections, video mapping, and robotic moving screens. o Global virtual events included 3D platform, 1500+ sessions over 5 days. • Administrated $10.9M budget for experiences with up to 3K+ attendees in person and 20K+ attendees virtually. • Launched virtual customer kickoff with 20K+ attendees resulting in 365 opportunities valued at $119M, with $6.1M closed within 5 months; achieved an overall event satisfaction score of 95%+.• Accelerated growth of online user group from 3K to 5.4K in 16 months, enabling pathway for organic growth to 11K by launching website on new platform and managing existing site with merger of acquired company.• Grew conference registration income from start-up to $1.4M in six years; developed sponsor programs, consistently increasing sponsorship income 20%+ year over year. • Executed all aspects of events in South Africa, Thailand, Hong Kong, Germany, Israel, Italy, Turkey, Greece, Monaco, France, Nevis, Grand Cayman, Argentina, Columbia, Spain, England, Iceland, Brazil, the United States, and Canada.• 2020 ADMEI Award for Best Overall Program - NICE Global Sales Kickoff 2020, Washington DC

Headed development and implementation of sales systems and processes enabling revenue growth from $127M to $336M.