The most inclusive gathering of the top programmatic minds in the UK to discuss industry trends, challenges and how to do better.Rather than cater to individual parts of the buy/sell side the programmatic lunch gives everyone involved - from brands to media owners, creatives to media agencies and everyone in between - a voice and allows them to debate with peers and partners alike.

Brought on board to define the Mobile Marketing proposition as a part of the marketing industry mix, raise the company profile and achieve growth targets.Over time the role expanded to focus developing the proposal and direction of the business.Core aspects of the role included:• Responsibility for commercial strategy and direction of all Mobile Marketing platforms including live events, website, magazine and content marketing.• Research and development of growth markets.• Overseeing marketing strategy.• Creation of new platforms including the content marketing membership, Programmatic Lunch, Mobile 101 series and The Programmatic Handbook.• Diversification of revenue generation as the industry and market continued to evolve.

Development and management of targeted accounts. Creation of new platforms and campaigns to allow client brands to stand out in a crowded marketplace.

Business development for The Drum magazine, website and associated products. Account management of existing client relationships.Building relationships with relevant companies in order to facilitate new business opportunities.Planning and creation of sales and marketing literature for features, projects and sales campaigns.Planning, development and management of multichannel special projects (Yearbooks, events, supplements)Planning magazine forward features for the year in line with sales targets and strategies .Business development for membership organization [MIN]Regular account management meetings with senior management of creative agencies.Product development of new on and offline platforms.