Unlocking technology to empower creative 'flow'Watching the extinction of my trade as a photo lithographer and scanner operator in the pre-digital era awakened me to the pivotal role that technology would play in the creative services industry. I could see a time when ideas and stories would dominate—and that time is almost upon us.I wanted to create an environment where technology can assist, enable, and foster great ideas, not disrupt them.I founded Digital Arena to do just that, to help creative agencies, marketing teams, and design studios work within a state of flow. I focus on building the right systems that allow creative people to stay in the flow, solving problems before they happen and ensuring that technology enables not disables their work.Over the years, I’ve learned that in creative environments, smooth operations are everything. I don’t just offer Apple IT solutions; I collaborate with businesses to understand their unique needs and deliver tailored systems that keep them productive. Whether it’s setting up cloud-based workflows, automating processes, or adopting new technologies, I work alongside teams to make sure they can focus on their craft, not their tech.I’m always curious, always learning, and always pushing for ways to simplify and optimise creative work. From the early days of Digital Arena to now, my goal has remained the same: helping creative businesses stay in the flow by getting the most out of their technology, tools and processes.Helium360Alongside Digital Arena, I also lead Helium360, a solution for businesses looking to streamline their brand assets, product information management, and promotional marketing. While Digital Arena focuses on seamless IT solutions, Helium360 complements this by ensuring retail category and marketing teams can efficiently capture, manage and distribute their product assets across multiple channels.