Kathy Mcgrath Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Bird is a brand & marketing consultancy that loves impossible situations. Specializing in: brand/business vision, strategic marketing planning and executional leadership of experiential campaigns.Key Accounts Levi’s | Sperry Topsider | Bobcat | Allina Health | Dig BMX magazine | General Mills Target | Mazda | MONO | CPC Intersect | Aveda | Scratch DJ Academy | Diet Coke Sperry | MONOI partnered with mono to build & execute The Odyssey Project, sending 80 influencers on surprise adventures around the world. Led influencer outreach, negotiations and contract development. Managed as many as 40 individual Odysseys at a time. Brand initiative drove positive brand perceptions of Sperry and overall campaign generated 12% increase in sales.Levi’sPartnered with Levi's leadership to pioneer Levi’s entry into action sports. Led a cross-functional team to develop an integrated campaign featuring a sponsored athletes, a channel-specific microsite, robust social media presence, experiential & influencer strategies, & an industry-leading film series.Mazda | CPCInterim Agency Director to assess staffing, evaluate the financial model, streamline operations and improve client relations with their newest client, Mazda. Restored & revitalized our relationship with the client, resulting in twice as many event marketing programs, an 80% increase in annual spending, and doubled profitability from 2013 to 2014.TargetLed strategic planning, development and execution of the Target Back to College bussing initiative. Directed event strategy, store & school communication, staffing & logistics, ultimately engaging with more than 40,000 students. 28% average increase over LY sales during BTC events, with our top sales hitting 60% over LY, with every store exceeding plan.Real ResourcesDrove organizational/brand mission assessment and restructuring that culminated in 5 new shared services teams and revamped communications and operational processes.

Greater Minneapolis-St. Paul Area

Key AccountsAllina Health | General Mills | Aveda | UnitedHealthcare | Kohler | OptumChameleon Coffee | Ecolab | Facebook Workplace | So Good. So You.

Greater Minneapolis-St. Paul Area

Directed influencer strategies for several consumer segments including young men, teen girl, back to college & product segments including licensing, gaming, music & grand openings. Campaign manager for action sports program & content consultant to the AIGA award winning site, freestylelivin.com, featuring Shaun WhiteRecipient of the “Speed is Life” and “Best of Great Team” awards – two honors presented by the Target CEO for outstanding performance

B.S., Communication

• Featured Speaker - Women's Week of Awareness • Dean's List • President - Alpha Gamma Delta • Panhellenic Council

Graduate Study, Communication

• BUNAC work abroad program, Edinburgh, Scotland • Instructor, SPCM 110: Intro to Public Speaking • Statewide judge for high school speech.