Mac Abbott Email & Phone Number

Victoria, British Columbia, Canada

• Led the communications and messaging strategies for the first global cannabis education and social good platform.
• Coordinated events that advocate for genuine social change in the world’s fastest growing commodity sector.
• Developed high-impact written copy for custom landing pages, online educational courses, organic social content, articles, and industry outreach. Advocating for “healthy discourse” as it pertains to legal cannabis.
• Researched social impact opportunities for the Canadian and global cannabis industry; curating engaging content that will drive industry change.

• Advocating for genuine and educated cannabis conversations as they pertain to the plant's medical, commercial and global potentials;
• Promoting social good as a priority in defining long term, sustainable strategies for the sector in both domestic and emerging markets;
• Developing and monitoring of social platforms, curating written content.

- Helped founders grow their DTC brands with direct-response messaging strategies and conversion-focused copy for e-commerce stores, paid ads, and email/sms marketing.- Defined quarterly brand messaging strategies by monitoring and analyzing KPI’s across various marketing channels, collaborating with brand founders, and researching founder markets..

As a front-line face of the commercial cannabis sector, I provided genuine and informed cannabis education while discovering the diverse ways consumers experience and interact with the licensed market.

• Communicated clearly and followed intuition by adapting and empathizing in challenging customer interactions; proven record of guest and management praise for owning conflicts authentically and offering warm.
• Committed to the success of the team, I enthusiastically supported my colleagues’ tasks and stepped into unfamiliar roles to prioritize group objectives; my flexible approach in the fast-paced environment was.

Sidney BC

• Led store success by thoughtfully and decisively managing the delegation of tasks; acknowledged by colleagues for organizing team-input on day-to-day decision making and responding graciously to feedback, while.

Central Saanich, BC

• Led groups of campers aged 6-12 by teaching safe practice of climbing and belaying skills, using knowledge from Climbing Gym Instructor: Level One and Two certifications; contributed to the gym’s reputation of educated.
• Engaged campers by observing individual learning styles and adapting to each student’s personal needs; personalized experience helped promote morale and positive experience for all campers.

Honours Business Administration (Hba), Business Administration And Management, General

Activities and Societies: Ally @ Ivey Exec Team, Western Pride Library Volunteer.

Management And Organizational Studies

Specialized courses in organizational behaviour, human anthropology, gender and sexuality studies.