Maria Camila Guarin C.

Maria Camila Guarin C. Email and Phone Number

Marketing Manager @ TWS Partners | B2B Marketing | Driving Brand Awareness @ TWS Partners
munich, bavaria, germany
Maria Camila Guarin C.'s Location
Munich, Bavaria, Germany, Germany
About Maria Camila Guarin C.

As a Marketing Manager, I leverage my 6+ years of experience in B2B and B2C marketing to drive brand awareness, lead generation, and customer loyalty. I have a Master's degree in Marketing and Sales Management and multiple certifications in digital marketing, which enable me to design and execute effective online marketing strategies.In my previous roles, I improved brand communication and online sales by developing engaging marketing campaigns, social media management, webinars, and other marketing materials. I also identified market opportunities and consumer trends, and collaborated with cross-functional teams to deliver value propositions. My goal is to create impactful marketing solutions that generate revenue and growth.

Maria Camila Guarin C.'s Current Company Details
TWS Partners

Tws Partners

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Marketing Manager @ TWS Partners | B2B Marketing | Driving Brand Awareness
munich, bavaria, germany
Website:
tws-partners.com
Employees:
97
Maria Camila Guarin C. Work Experience Details
  • Tws Partners
    Marketing Manager
    Tws Partners Apr 2023 - Present
    Munich, Bavaria, Germany
  • Sensient Technologies Corporation
    Marketing Specialist Emena
    Sensient Technologies Corporation Oct 2021 - Nov 2022
    Germany
    • Driving brand awareness and consistently communicating the value proposition• Identify opportunities in the market by the analysis of consumer trends and market development. • Using integrated online marketing to drive lead generation.
  • Yuneec Europe Gmbh
    Marketing Specialist Eu
    Yuneec Europe Gmbh Aug 2020 - Sep 2021
    Germany
    • Improving brand awareness and communication with current and potential customers by developing online campaigns and marketing material: - Email Marketing- Social media management (organic and paid campaigns)- Webinars (product launches and trainings)- Product information sheets• Promoting online sales through content updates, improved navigability and seasonal promotions
  • Magenta Cosmetics Colombia
    Business Analysis Consultant
    Magenta Cosmetics Colombia Jan 2019 - May 2019
    Bogotá D.C. Area, Colombia
    Assessment of the current situation of the company (internal analysis, current customers and competitors) to identify areas for improvement.Marketing plan definition for the next semester, focused on customer attraction and retention (in-store and social networks campaigns).
  • Oppizi
    Brand Ambassador
    Oppizi Jun 2018 - Nov 2018
    Brisbane, Australia
    • Customer acquisition campaigns for different companies.• Driving sales and brand awareness
  • Grupo Éxito
    Marketing Analyst - Project Leader
    Grupo Éxito Mar 2016 - Mar 2018
    Colombia
    • Creating and consolidating a community of customers with similar purchasing behavior, to strengthen and reward their loyalty to the brand. Portfolio of exclusive offers and benefits. • Expanding the portfolio of benefits by negotiating with potential partners.• KPIs monitoring (sales, customer growth rate, frequency of purchase, average ticket,etc) to evaluate the impact and results of the strategies developed.• Continuous customer feedback through surveys and focus group discussions.
  • Grupo Éxito
    Marketing Communication Analyst
    Grupo Éxito Feb 2015 - Mar 2016
    Colombia
    Ensuring the execution of the loyalty program media plan (online and offline), coordinating the different teams involved (sales, marketing, advertising agency, etc).
  • Grupo Éxito
    Crm Analyst
    Grupo Éxito Jun 2013 - Jan 2015
    Colombia
    • Improving customer behavior, attracting new and recovering lost customers, through the development of segmented loyalty campaigns. • Strengthening the customer experience by negotiating benefits with strategic partners. • Continuous work with different teams (internal and external stakeholders) for the effective execution of loyalty campaigns.
  • Grupo Éxito
    Marketing Intern
    Grupo Éxito Jan 2013 - Jun 2013
    Colombia
    Responsible for supporting activities related to the customer loyalty program. Data Analysis and feedback about the running campaigns.

Maria Camila Guarin C. Education Details

Frequently Asked Questions about Maria Camila Guarin C.

What company does Maria Camila Guarin C. work for?

Maria Camila Guarin C. works for Tws Partners

What is Maria Camila Guarin C.'s role at the current company?

Maria Camila Guarin C.'s current role is Marketing Manager @ TWS Partners | B2B Marketing | Driving Brand Awareness.

What schools did Maria Camila Guarin C. attend?

Maria Camila Guarin C. attended Eae Business School, Universidad De Los Andes.

Who are Maria Camila Guarin C.'s colleagues?

Maria Camila Guarin C.'s colleagues are Sean Arco, Dana Lenihan, Oliver Viehmann, Francesco Lucchesi, Vera Gruber, Sandee Goodbreeding, Changeon Lee.

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