Maria Camila Guarin C. Email and Phone Number
As a Marketing Manager, I leverage my 6+ years of experience in B2B and B2C marketing to drive brand awareness, lead generation, and customer loyalty. I have a Master's degree in Marketing and Sales Management and multiple certifications in digital marketing, which enable me to design and execute effective online marketing strategies.In my previous roles, I improved brand communication and online sales by developing engaging marketing campaigns, social media management, webinars, and other marketing materials. I also identified market opportunities and consumer trends, and collaborated with cross-functional teams to deliver value propositions. My goal is to create impactful marketing solutions that generate revenue and growth.
Tws Partners
View- Website:
- tws-partners.com
- Employees:
- 97
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Marketing ManagerTws Partners Apr 2023 - PresentMunich, Bavaria, Germany -
Marketing Specialist EmenaSensient Technologies Corporation Oct 2021 - Nov 2022Germany• Driving brand awareness and consistently communicating the value proposition• Identify opportunities in the market by the analysis of consumer trends and market development. • Using integrated online marketing to drive lead generation. -
Marketing Specialist EuYuneec Europe Gmbh Aug 2020 - Sep 2021Germany• Improving brand awareness and communication with current and potential customers by developing online campaigns and marketing material: - Email Marketing- Social media management (organic and paid campaigns)- Webinars (product launches and trainings)- Product information sheets• Promoting online sales through content updates, improved navigability and seasonal promotions -
Business Analysis ConsultantMagenta Cosmetics Colombia Jan 2019 - May 2019Bogotá D.C. Area, ColombiaAssessment of the current situation of the company (internal analysis, current customers and competitors) to identify areas for improvement.Marketing plan definition for the next semester, focused on customer attraction and retention (in-store and social networks campaigns).
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Brand AmbassadorOppizi Jun 2018 - Nov 2018Brisbane, Australia• Customer acquisition campaigns for different companies.• Driving sales and brand awareness -
Marketing Analyst - Project LeaderGrupo Éxito Mar 2016 - Mar 2018Colombia• Creating and consolidating a community of customers with similar purchasing behavior, to strengthen and reward their loyalty to the brand. Portfolio of exclusive offers and benefits. • Expanding the portfolio of benefits by negotiating with potential partners.• KPIs monitoring (sales, customer growth rate, frequency of purchase, average ticket,etc) to evaluate the impact and results of the strategies developed.• Continuous customer feedback through surveys and focus group discussions. -
Marketing Communication AnalystGrupo Éxito Feb 2015 - Mar 2016ColombiaEnsuring the execution of the loyalty program media plan (online and offline), coordinating the different teams involved (sales, marketing, advertising agency, etc). -
Crm AnalystGrupo Éxito Jun 2013 - Jan 2015Colombia• Improving customer behavior, attracting new and recovering lost customers, through the development of segmented loyalty campaigns. • Strengthening the customer experience by negotiating benefits with strategic partners. • Continuous work with different teams (internal and external stakeholders) for the effective execution of loyalty campaigns. -
Marketing InternGrupo Éxito Jan 2013 - Jun 2013ColombiaResponsible for supporting activities related to the customer loyalty program. Data Analysis and feedback about the running campaigns.
Maria Camila Guarin C. Education Details
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Master'S In Marketing And Sales Management -
Bachelor Of Business Administration (Bba)
Frequently Asked Questions about Maria Camila Guarin C.
What company does Maria Camila Guarin C. work for?
Maria Camila Guarin C. works for Tws Partners
What is Maria Camila Guarin C.'s role at the current company?
Maria Camila Guarin C.'s current role is Marketing Manager @ TWS Partners | B2B Marketing | Driving Brand Awareness.
What schools did Maria Camila Guarin C. attend?
Maria Camila Guarin C. attended Eae Business School, Universidad De Los Andes.
Who are Maria Camila Guarin C.'s colleagues?
Maria Camila Guarin C.'s colleagues are Sean Arco, Dana Lenihan, Oliver Viehmann, Francesco Lucchesi, Vera Gruber, Sandee Goodbreeding, Changeon Lee.
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