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Oversee the company's overall digital strategy as it pertains to sales, promotions, and programming. Maintain creative direction on all websites, social media channels and mobile applications. Oversee the overall branding message of the stations and platforms in which the company holds as it pertains to marketing and how the company profiles are perceived by the public. Help maintain a consistent message and strategy on how how brand is presented digitally, on site, and on-airAll creative design and development including all Logo designs, print and web creativeResearch Director and lead designer of all company Sales Presentations and ResearchSpecialties: Expertise in ASP, HTML, Javascript, PHP, SQL, CSS design and CMS, Photoshop, Illustrator, Flash, Dreamweaver MX, PPT, PDF creation and Word Processing, all Arbitron software applications including Tapscan, Maximiser, Qualitap, Data Express and Tapscan Web.
North American Broadcasting Company Inc.
View- Website:
- nabco-inc.com
- Employees:
- 83
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Marketing DirectorNorth American Broadcasting Company Inc. Oct 2021 - PresentColumbus, Ohio, United StatesMarketing Director for 4 radio stations (WRKZ, WJKR, WMNI, WJKR-HD2) overseeing the Marketing and Digital Marketing Departments. I create Marketing initiatives for all stations that utilize social media, digital, web, mobile and on-site events. Work closely with industry partners such as music labels, venues, artist management, tours, media companies, and directly with artists, to integrate our radio properties in the promotions and marketing of our stations with these partners. Create and implement on-site events to promote client initiatives along with our stations. I also create and implement experiential campaigns with record labels and tours that benefit our listeners and create local connection to artistWork closely with Sales to streamline marketing initiatives into revenue generating sales packages to create new revenue and NTR streams.
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Digital Brand ManagerNorth American Broadcasting Company Inc. Apr 2015 - Jan 2022Columbus, Ohio AreaWas promoted to Digital Brand Manager in April of 2014. Now oversee the company's overall digital strategy as it pertains to sales, promotions and programming. Maintain creative direction on all websites, social media channels and mobile applications. Oversee the overall branding message of the stations and platforms in which the company holds as it pertains to marketing and how the company profiles are perceived by the public. Help maintain a consistent message and strategy on how how brand is presented digitally, on site and on-air
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Creative DirectorNorth American Broadcasting Co. Inc 1998 - Jan 2022Creative Director at North American Broadcasting Company Inc. In charge of all company websites and developer of all company internal web business applications. Expertise in ASP, HTML, Javascript, PHP, SQL, CSS design and CMS. All creative design and development including all Logo designs, print and web creative with expertise in Photoshop, Illustrator, Flash, Dreamweaver MXMarket Research Director with expertise in all Arbitron software applications including Tapscan, maximiser, Qualitap, Data Express and Tapscan Web. Lead designer of all company Sales Presentations and Research with expertise in PPT, PDF creation and Word Processing.
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Promotion DirectorNorth American Broadcasting Company Inc. Apr 2015 - Jun 2015Columbus, Ohio AreaWas tapped to be Promotion Director on an interim basis while searching for a permanent replacement for former Promotion Director. Handling most aspects of Promotions Department such as scheduling events, writing copy, managing staff, event coordination, setting up on-air prizing/giveaways, submitting concert proposals and coordinating between Sales and Talent.
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Audio Engineering InstructorThe Recording Workshop Aug 1994 - Dec 1998Audio Engineering Instructor at world reknown school for the recording arts. Taught all facets of audio engineering including commercial production, multi-track recording, advanced recording techniques, electronic maintenence, ProTools editing, and Digital recording. Gave lectures and instructed thousands of students on the recording arts.
Eric Mcguire Skills
Eric Mcguire Education Details
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HorizonsWeb Design & Application Development -
The Recording WorkshopAudio Engineering
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The Recording WorkshopAudio Engineering
Frequently Asked Questions about Eric Mcguire
What company does Eric Mcguire work for?
Eric Mcguire works for North American Broadcasting Company Inc.
What is Eric Mcguire's role at the current company?
Eric Mcguire's current role is Marketing Director at North American Broadcasting Company Inc..
What is Eric Mcguire's email address?
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What is Eric Mcguire's direct phone number?
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What schools did Eric Mcguire attend?
Eric Mcguire attended Horizons, The Recording Workshop, The Recording Workshop.
What are some of Eric Mcguire's interests?
Eric Mcguire has interest in Economic Empowerment, Politics, Environment, Science And Technology, Arts And Culture, Health.
What skills is Eric Mcguire known for?
Eric Mcguire has skills like Dreamweaver, Broadcast, Advertising, Web Design, Social Media Marketing, Social Media, Flash, Editing, Social Networking, Illustrator, Photoshop, Graphic Design.
Who are Eric Mcguire's colleagues?
Eric Mcguire's colleagues are William Bowin, Sandra Williams, Steve Wilson, Katherine Rodriguez, Ella Johnson, Kayla Perez, Sherry Jablonski.
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